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Global Baby Oral Care Market Size, Share & Industry Trends Analysis Report by Type, End User, Distribution Channel, Regional Outlook and Forecast, 2022-2028

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    Report

  • 212 Pages
  • March 2023
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5779038
Description Jump to:
The Global Baby Oral Care Market size is expected to reach $1.6 billion by 2028, rising at a market growth of 4.4% CAGR during the forecast period.

The baby oral care market includes toothbrushes, tooth mousse, toothpaste floss, teethers, and soothing gum gels. These products are particularly created to be suitable for the inner composition of a baby's mouth to prevent damage to the teeth and gums. There is an increase in the disposable income of customers worldwide, which increases their spending power. Many consumers invest a substantial amount of money in protecting the safety, health, and well-being of their infants.



Parents invest in baby educational toys, baby monitors, baby care goods, and more to ensure their children are safe, entertained, and healthy. Parents also spend more on premium, high-quality products to provide their infants with premium, safe items. This comprises toothbrushes, toothpaste, and teething rings, all of which are placed in the mouths of babies and if of poor quality, could cause injury. This boosts the demand for infant products, especially oral baby care products, resulting in a meteoric rise in the baby oral care market.

It may be difficult to clean the teeth and gums of infants and toddlers since children aged zero to three years are typically either restless or inattentive, making it difficult to utilize goods like finger brushes, tongue cleaners, gum & tooth wipes, and other similar items. Child-appealing designs and flavors are included in infant oral care products by market players in the baby oral care business.

Shape aspects for toothbrushes, tongue cleaners, and teethers comprise bananas, bears, dinosaurs, and other animals, whilst flavors for toothpaste, gum soothing gels, and tooth mousse comprise apple, strawberry, and assorted berries. These products are appealing to kids, encouraging them to desire to use them, eliminating the need for parents to use items on children that they despise, and making it easier to clean their teeth and mouth. Baby oral care products with appealing form factors and flavors contribute to the growth of the baby oral care market.

COVID-19 Impact Analysis

As a result of the lockdown, industries experienced a lack of raw materials and employees. This has negatively impacted the supply networks of businesses, resulting in a drop-in sale. Nonetheless, the demand for oral care goods for infants, such as toothbrushes, returned to normal shortly after the early months in which limitations were lifted, even though the prevalence of new coronaviruses has increased customer interest in sustainably sourced goods. In addition, after the pandemic, there is a growing awareness of hygiene. This has led to a surge in demand for baby oral care products, creating development opportunities for the market.

Market Growth Factors

Growing awareness about oral hygiene among parents

The 20th of March is observed annually as World Oral Health Day. The purpose of honoring World Oral Health Day is to equip individuals with the knowledge, self-assurance, and tools necessary for better oral hygiene, hence raising awareness. Also, the number of dentists worldwide has increased during the past few years. These dentists advocate using chemical-free oral hygiene items like bamboo toothbrushes to increase dental health awareness. In the coming years, it is anticipated that these factors will all contribute to the growth of the baby oral care market.

Growing oral health issues among kids

Contemporary parents place a greater emphasis on preventative healthcare for their children and are willing to invest in innovative items. For example, parents are compelled to purchase baby oral care items due to the increased incidence of oral problems such as tooth decay, tongue thrusting, bacterial infections, and lip-sucking. Baby bottle tooth decay is a leading cause of deterioration and loss of baby teeth in little newborns. This occurs when newborns go to nap and nighttime sleep with their bottles. It can also occur when a youngster drinks from a bottle throughout the day rather than at mealtimes. This is expected to contribute to market expansion.

Market Restraining Factor

Lack of awareness regarding baby oral health among parents

Most parents are under the impression that their child only requires oral care once they have started teething. This is a significant misunderstanding among parents and is slowing the expansion of the market. Most parents are unaware that their children are at risk for developing dental caries or other dental or oral problems at a younger age if they are not provided with the appropriate care beginning in infancy. Even though the vast majority of parents and carers indicated variables affecting their children's oral health, there was evidence of a lack of awareness, which led to poor usage of dental services for their children.

Type Outlook

Based on type, the baby oral care market is segmented into toothpaste, floss, tooth mousse, toothbrush and others. In 2021, the toothbrush segment held the highest revenue share in the baby oral care market. Baby toothbrushes are typically manufactured with softer bristles and are significantly smaller than adult ones to make them simpler for kids. In addition, most baby toothbrushes are created with appealing shapes, images of various cartoon characters, and/or attractive patterns to attract babies.



End-user Outlook

By end user, the baby oral care market is fragmented into infant and toddler. In 2021, the infant segment recorded a remarkable revenue share in the baby oral care market. Babies under the age of one year are considered infants. These infants are still developing and learning to play, speak, explore, and carry out other activities. Around 6 months old, a baby's teeth start to show, making it crucial to utilize baby dental care products in infancy to acquire healthier teeth later in life. Babies' dental growth throughout the baby stage can have long-term effects on an individual's oral health.

Distribution Channel Outlook

On the basis of distribution channel, the baby oral care market is bifurcated into supermarkets & hypermarkets, specialty stores, convenience stores, online channels and others. In 2021, the supermarkets & hypermarkets segment dominated the baby oral care market with the maximum revenue share. Because many consumer items are readily available, supermarkets & hypermarkets are becoming increasingly popular. The global attractiveness of such institutions is influenced by factors including urbanization growth, an increase in the working population worldwide, and competitive pricing.

Regional Outlook

Region wise, the baby oral care market is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2021, the Asia Pacific region led the baby oral care market by generating the maximum revenue share. The bulk of the population in the region finds it challenging to acquire quality products because the region's countries are at different levels of development. As a result, consumers in the area are anticipated to continue using conventional child-rearing practices.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Dr. Fresh, LLC (Perrigo Company plc), Amway Corporation, Himalaya Wellness Company (Himalaya Global Holdings Ltd.), Pigeon Corporation, Unilever PLC, The Colgate-Palmolive Company, The Procter and Gamble Company, Church & Dwight Co., Inc., Prestige Consumer Healthcare, Inc. and Honasa Consumer Private Limited.

Scope of the Study

By Type

  • Toothbrush
  • Toothpaste
  • Floss
  • Tooth Mousse
  • Others

By End-user

  • Toddler
  • Infant

By Distribution Channel

  • Supermarket / Hypermarket
  • Specialist Retailers
  • Online Stores
  • Convenience Stores
  • Others

By Geography

  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

  • Dr. Fresh, LLC (Perrigo Company plc)
  • Amway Corporation
  • Himalaya Wellness Company (Himalaya Global Holdings Ltd.)
  • Pigeon Corporation
  • Unilever PLC
  • The Colgate-Palmolive Company
  • The Procter and Gamble Company
  • Church & Dwight Co., Inc.
  • Prestige Consumer Healthcare, Inc.
  • Honasa Consumer Private Limited

Unique Offerings

  • Exhaustive coverage
  • The highest number of market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Baby Oral Care Market, by Type
1.4.2 Global Baby Oral Care Market, by End-user
1.4.3 Global Baby Oral Care Market, by Distribution Channel
1.4.4 Global Baby Oral Care Market, by Geography
1.5 Research Methodology
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Global Baby Oral Care Market by Type
3.1 Global Toothbrush Market by Region
3.2 Global Toothpaste Market by Region
3.3 Global Floss Market by Region
3.4 Global Tooth Mousse Market by Region
3.5 Global Others Market by Region
Chapter 4. Global Baby Oral Care Market by End-user
4.1 Global Toddler Market by Region
4.2 Global Infant Market by Region
Chapter 5. Global Baby Oral Care Market by Distribution Channel
5.1 Global Supermarket / Hypermarket Market by Region
5.2 Global Specialist Retailers Market by Region
5.3 Global Online Stores Market by Region
5.4 Global Convenience Stores Market by Region
5.5 Global Others Market by Region
Chapter 6. Global Baby Oral Care Market by Region
6.1 North America Baby Oral Care Market
6.1.1 North America Baby Oral Care Market by Type
6.1.1.1 North America Toothbrush Market by Country
6.1.1.2 North America Toothpaste Market by Country
6.1.1.3 North America Floss Market by Country
6.1.1.4 North America Tooth Mousse Market by Country
6.1.1.5 North America Others Market by Country
6.1.2 North America Baby Oral Care Market by End-user
6.1.2.1 North America Toddler Market by Country
6.1.2.2 North America Infant Market by Country
6.1.3 North America Baby Oral Care Market by Distribution Channel
6.1.3.1 North America Supermarket / Hypermarket Market by Country
6.1.3.2 North America Specialist Retailers Market by Country
6.1.3.3 North America Online Stores Market by Country
6.1.3.4 North America Convenience Stores Market by Country
6.1.3.5 North America Others Market by Country
6.1.4 North America Baby Oral Care Market by Country
6.1.4.1 US Baby Oral Care Market
6.1.4.1.1 US Baby Oral Care Market by Type
6.1.4.1.2 US Baby Oral Care Market by End-user
6.1.4.1.3 US Baby Oral Care Market by Distribution Channel
6.1.4.2 Canada Baby Oral Care Market
6.1.4.2.1 Canada Baby Oral Care Market by Type
6.1.4.2.2 Canada Baby Oral Care Market by End-user
6.1.4.2.3 Canada Baby Oral Care Market by Distribution Channel
6.1.4.3 Mexico Baby Oral Care Market
6.1.4.3.1 Mexico Baby Oral Care Market by Type
6.1.4.3.2 Mexico Baby Oral Care Market by End-user
6.1.4.3.3 Mexico Baby Oral Care Market by Distribution Channel
6.1.4.4 Rest of North America Baby Oral Care Market
6.1.4.4.1 Rest of North America Baby Oral Care Market by Type
6.1.4.4.2 Rest of North America Baby Oral Care Market by End-user
6.1.4.4.3 Rest of North America Baby Oral Care Market by Distribution Channel
6.2 Europe Baby Oral Care Market
6.2.1 Europe Baby Oral Care Market by Type
6.2.1.1 Europe Toothbrush Market by Country
6.2.1.2 Europe Toothpaste Market by Country
6.2.1.3 Europe Floss Market by Country
6.2.1.4 Europe Tooth Mousse Market by Country
6.2.1.5 Europe Others Market by Country
6.2.2 Europe Baby Oral Care Market by End-user
6.2.2.1 Europe Toddler Market by Country
6.2.2.2 Europe Infant Market by Country
6.2.3 Europe Baby Oral Care Market by Distribution Channel
6.2.3.1 Europe Supermarket / Hypermarket Market by Country
6.2.3.2 Europe Specialist Retailers Market by Country
6.2.3.3 Europe Online Stores Market by Country
6.2.3.4 Europe Convenience Stores Market by Country
6.2.3.5 Europe Others Market by Country
6.2.4 Europe Baby Oral Care Market by Country
6.2.4.1 Germany Baby Oral Care Market
6.2.4.1.1 Germany Baby Oral Care Market by Type
6.2.4.1.2 Germany Baby Oral Care Market by End-user
6.2.4.1.3 Germany Baby Oral Care Market by Distribution Channel
6.2.4.2 UK Baby Oral Care Market
6.2.4.2.1 UK Baby Oral Care Market by Type
6.2.4.2.2 UK Baby Oral Care Market by End-user
6.2.4.2.3 UK Baby Oral Care Market by Distribution Channel
6.2.4.3 France Baby Oral Care Market
6.2.4.3.1 France Baby Oral Care Market by Type
6.2.4.3.2 France Baby Oral Care Market by End-user
6.2.4.3.3 France Baby Oral Care Market by Distribution Channel
6.2.4.4 Russia Baby Oral Care Market
6.2.4.4.1 Russia Baby Oral Care Market by Type
6.2.4.4.2 Russia Baby Oral Care Market by End-user
6.2.4.4.3 Russia Baby Oral Care Market by Distribution Channel
6.2.4.5 Spain Baby Oral Care Market
6.2.4.5.1 Spain Baby Oral Care Market by Type
6.2.4.5.2 Spain Baby Oral Care Market by End-user
6.2.4.5.3 Spain Baby Oral Care Market by Distribution Channel
6.2.4.6 Italy Baby Oral Care Market
6.2.4.6.1 Italy Baby Oral Care Market by Type
6.2.4.6.2 Italy Baby Oral Care Market by End-user
6.2.4.6.3 Italy Baby Oral Care Market by Distribution Channel
6.2.4.7 Rest of Europe Baby Oral Care Market
6.2.4.4.1 Rest of Europe Baby Oral Care Market by Type
6.2.4.4.2 Rest of Europe Baby Oral Care Market by End-user
6.2.4.4.3 Rest of Europe Baby Oral Care Market by Distribution Channel
6.3 Asia Pacific Baby Oral Care Market
6.3.1 Asia Pacific Baby Oral Care Market by Type
6.3.1.1 Asia Pacific Toothbrush Market by Country
6.3.1.2 Asia Pacific Toothpaste Market by Country
6.3.1.3 Asia Pacific Floss Market by Country
6.3.1.4 Asia Pacific Tooth Mousse Market by Country
6.3.1.5 Asia Pacific Others Market by Country
6.3.2 Asia Pacific Baby Oral Care Market by End-user
6.3.2.1 Asia Pacific Toddler Market by Country
6.3.2.2 Asia Pacific Infant Market by Country
6.3.3 Asia Pacific Baby Oral Care Market by Distribution Channel
6.3.3.1 Asia Pacific Supermarket / Hypermarket Market by Country
6.3.3.2 Asia Pacific Specialist Retailers Market by Country
6.3.3.3 Asia Pacific Online Stores Market by Country
6.3.3.4 Asia Pacific Convenience Stores Market by Country
6.3.3.5 Asia Pacific Others Market by Country
6.3.4 Asia Pacific Baby Oral Care Market by Country
6.3.4.1 China Baby Oral Care Market
6.3.4.1.1 China Baby Oral Care Market by Type
6.3.4.1.2 China Baby Oral Care Market by End-user
6.3.4.1.3 China Baby Oral Care Market by Distribution Channel
6.3.4.2 Japan Baby Oral Care Market
6.3.4.2.1 Japan Baby Oral Care Market by Type
6.3.4.2.2 Japan Baby Oral Care Market by End-user
6.3.4.2.3 Japan Baby Oral Care Market by Distribution Channel
6.3.4.3 India Baby Oral Care Market
6.3.4.3.1 India Baby Oral Care Market by Type
6.3.4.3.2 India Baby Oral Care Market by End-user
6.3.4.3.3 India Baby Oral Care Market by Distribution Channel
6.3.4.4 South Korea Baby Oral Care Market
6.3.4.4.1 South Korea Baby Oral Care Market by Type
6.3.4.4.2 South Korea Baby Oral Care Market by End-user
6.3.4.4.3 South Korea Baby Oral Care Market by Distribution Channel
6.3.4.5 Singapore Baby Oral Care Market
6.3.4.5.1 Singapore Baby Oral Care Market by Type
6.3.4.5.2 Singapore Baby Oral Care Market by End-user
6.3.4.5.3 Singapore Baby Oral Care Market by Distribution Channel
6.3.4.6 Malaysia Baby Oral Care Market
6.3.4.6.1 Malaysia Baby Oral Care Market by Type
6.3.4.6.2 Malaysia Baby Oral Care Market by End-user
6.3.4.6.3 Malaysia Baby Oral Care Market by Distribution Channel
6.3.4.7 Rest of Asia Pacific Baby Oral Care Market
6.3.4.4.1 Rest of Asia Pacific Baby Oral Care Market by Type
6.3.4.4.2 Rest of Asia Pacific Baby Oral Care Market by End-user
6.3.4.4.3 Rest of Asia Pacific Baby Oral Care Market by Distribution Channel
6.4 LAMEA Baby Oral Care Market
6.4.1 LAMEA Baby Oral Care Market by Type
6.4.1.1 LAMEA Toothbrush Market by Country
6.4.1.2 LAMEA Toothpaste Market by Country
6.4.1.3 LAMEA Floss Market by Country
6.4.1.4 LAMEA Tooth Mousse Market by Country
6.4.1.5 LAMEA Others Market by Country
6.4.2 LAMEA Baby Oral Care Market by End-user
6.4.2.1 LAMEA Toddler Market by Country
6.4.2.2 LAMEA Infant Market by Country
6.4.3 LAMEA Baby Oral Care Market by Distribution Channel
6.4.3.1 LAMEA Supermarket / Hypermarket Market by Country
6.4.3.2 LAMEA Specialist Retailers Market by Country
6.4.3.3 LAMEA Online Stores Market by Country
6.4.3.4 LAMEA Convenience Stores Market by Country
6.4.3.5 LAMEA Others Market by Country
6.4.4 LAMEA Baby Oral Care Market by Country
6.4.4.1 Brazil Baby Oral Care Market
6.4.4.1.1 Brazil Baby Oral Care Market by Type
6.4.4.1.2 Brazil Baby Oral Care Market by End-user
6.4.4.1.3 Brazil Baby Oral Care Market by Distribution Channel
6.4.4.2 Argentina Baby Oral Care Market
6.4.4.2.1 Argentina Baby Oral Care Market by Type
6.4.4.2.2 Argentina Baby Oral Care Market by End-user
6.4.4.2.3 Argentina Baby Oral Care Market by Distribution Channel
6.4.4.3 UAE Baby Oral Care Market
6.4.4.3.1 UAE Baby Oral Care Market by Type
6.4.4.3.2 UAE Baby Oral Care Market by End-user
6.4.4.3.3 UAE Baby Oral Care Market by Distribution Channel
6.4.4.4 Saudi Arabia Baby Oral Care Market
6.4.4.4.1 Saudi Arabia Baby Oral Care Market by Type
6.4.4.4.2 Saudi Arabia Baby Oral Care Market by End-user
6.4.4.4.3 Saudi Arabia Baby Oral Care Market by Distribution Channel
6.4.4.5 South Africa Baby Oral Care Market
6.4.4.5.1 South Africa Baby Oral Care Market by Type
6.4.4.5.2 South Africa Baby Oral Care Market by End-user
6.4.4.5.3 South Africa Baby Oral Care Market by Distribution Channel
6.4.4.6 Nigeria Baby Oral Care Market
6.4.4.6.1 Nigeria Baby Oral Care Market by Type
6.4.4.6.2 Nigeria Baby Oral Care Market by End-user
6.4.4.6.3 Nigeria Baby Oral Care Market by Distribution Channel
6.4.4.7 Rest of LAMEA Baby Oral Care Market
6.4.4.4.1 Rest of LAMEA Baby Oral Care Market by Type
6.4.4.4.2 Rest of LAMEA Baby Oral Care Market by End-user
6.4.4.4.3 Rest of LAMEA Baby Oral Care Market by Distribution Channel
Chapter 7. Company Profiles
7.1 Dr. Fresh, LLC (Perrigo Company plc)
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.2 Honasa Consumer Private Limited
7.2.1 Company Overview
7.2.2 Financial Analysis
7.3 Prestige Consumer Healthcare, Inc.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.4 Church and Dwight Co., Inc.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental Analysis
7.4.4 Research & Development Expense
7.5 The Procter and Gamble Company
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental and Regional Analysis
7.5.4 Research & Development Expense
7.6 The Colgate Palmolive Company
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental and Regional Analysis
7.6.4 Research & Development Expense
7.6.5 Recent Strategies and Developments
7.6.5.1 Acquisition and Mergers
7.7 Unilever PLC
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Segmental and Regional Analysis
7.7.4 Research & Development Expense
7.7.5 Recent Strategies and Developments
7.7.5.1 Acquisition and Mergers
7.8 Pigeon Corporation
7.8.1 Company Overview.
7.8.2 Financial Analysis
7.8.3 Regional Analysis
7.9 Himalaya Wellness Company (Himalaya Global Holdings Ltd.)
7.9.1 Company Overview
7.10. Amway Corporation
7.10.1 Company Overview

Companies Mentioned

  • Dr. Fresh, LLC (Perrigo Company plc)
  • Amway Corporation
  • Himalaya Wellness Company (Himalaya Global Holdings Ltd.)
  • Pigeon Corporation
  • Unilever PLC
  • The Colgate-Palmolive Company
  • The Procter and Gamble Company
  • Church & Dwight Co., Inc.
  • Prestige Consumer Healthcare, Inc.
  • Honasa Consumer Private Limited

Methodology

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