Gambling Global Market Report 2024

The gambling market size has grown strongly in recent years. It will grow from $540.27 billion in 2023 to $580.36 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The growth witnessed in the historical period can be ascribed to the expansion of emerging markets, an increase in the number of female gamblers, and the rise in betting activities on e-sports.

The gambling market size is expected to see strong growth in the next few years. It will grow to $744.76 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%. The anticipated growth in the forecast period can be linked to the legalization of gambling, swift urbanization, the growing prevalence of social media, and an increasing population. Key trends expected in the forecast period involve investments in gambling games incorporating AR and VR technology, the adoption of advanced technologies for live casinos, investments in sports betting, the provision of mobile gambling services, investments in online casino facilities, the integration of cryptocurrencies to enhance transaction transparency, investments in branded slot games, and the provision of gambling services through smartwatch applications, as well as the offering of offshore betting services and keno games.

The demand for gambling is set to be influenced by changing consumer gambling habits, with the market's growth driven by the increasing popularity of gambling apps and social gambling. The global social casino market, which achieved a value of $6.62 billion in 2022, growing at a CAGR of 7.26%, is indicative of this trend. The rise in mobile device adoption and increased internet penetration will further fuel the demand for online gambling, contributing to market expansion.

The increasing prevalence of live casinos is expected to play a crucial role in the growth of the gambling market. A live casino, operating online, provides real-time, interactive gaming experiences facilitated by specialized software that enables players to engage with the dealer and fellow players at the virtual table. Live casinos enhance the gambling experience by offering players an authentic and social environment, allowing real-time interaction through chat or video features. In 2021, the US commercial casino revenue witnessed a notable 77% increase compared to 2020, as reported by the American Gaming Association, emphasizing the significant impact of growing live casinos on the overall gambling market.


Branded slots are gaining increasing popularity within the gambling industry, representing licensed online casino games centered around universally recognized themes such as movies, TV shows, music, or books. Built on subjects with widespread appeal, these games leverage brand loyalty, enticing customers to try slots featuring their favorite characters. Branded online slot games are particularly attractive to casual bettors, including those with minimal experience and interest in slot machines. The familiarity with characters on the slots creates a connection with players, leading to increased traffic on these machines. Some of the most popular branded slot games include those based on Game of Thrones, Westworld, Batman, and Jurassic Park.

Major companies are strategically focusing on innovative developments, such as sports betting experience platforms, to gain a competitive edge. A sports betting experience platform is a software solution designed to equip sportsbooks with tools and features for crafting engaging and profitable experiences for customers. As an example, in September 2023, Genius Sports, a UK-based sports data and technology company, launched BetVision - an immersive sports wagering experience. This unique platform enables sportsbook customers to place bets directly within the live video player, marking a significant advancement in interactive sports betting. BetVision integrates live broadcasts with features such as bet slips, statistical insights, and real-time augmentations, enhancing engagement through in-game betting alerts and on-screen offers during pauses in the game action. This approach increases relevance, boosts engagement, and retains clients.

Major companies operating in the gambling market report are China Welfare Lottery, Flutter Entertainment PLC, Caesars Entertainment Corporation, MGM Resorts International, The Hong Kong Jockey Club, Bet365 Group Ltd., Las Vegas Sands Corporation, Wynn Resorts Ltd., Galaxy Entertainment Group Limited, Melco International Development Ltd., Marina Bay Sands Casino, Inspire Integrated Resort, Aquis Great Barrier Reef Casino, Sky City Auckland Casino, Deltin Daman Casino, SJM Grand Lisboa, City Of Dreams, Venetian Macao, Kangwon Land Casino, Holland America Cruise Line Volendam, Resorts World Sentosa, Spielbank Do-Hohensyburg, Casino Gran Madrid Torrelodones, Casino de la Vallee - St. Vincent, Zeal Network SE, Betway, Novibet, Merkur Casinos, CasinoLuck, CasinoJoy, Merlin Entertainments, Selena World Resort & Casino, Admiral Casino Colosseum, Luxury Casino, Casino Action, Goldfishka, BetChan Casino, NetBet Casino, Joy Casino, Marriott Hotel & Casino Warsaw, NBC Universal, SPIN Casino, DraftKings Inc., BetAmerica, LeoVegas AB, Evolution Gaming AB, Scientific Games Corporation, Buffalo Partners, the Stars Group Inc., Hipódromo Argentino de Palermo, Sun Monticello Casino and Hotel, Casino Golden Palace, Casino de Tigre, Casino Buenos Aires, Trilenium Casino, Casino Rock'n Jazz, Celebrity Cruises – Constellation, Casino du Liban, 888casino, Jumeirah, Farah Experiences LLC, Parimatch, NetBet, Unibet, 22bet, GrandWest Casino & Entertainment World, Sun International, Peermont, Federal Palace Hotel & Casino, Kairo International, Le Grande Casino, Maritim Jolie Ville Resort & Casino Sharm El Sheikh.

Asia-Pacific was the largest region in the gambling market in 2023. Eastern Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the gambling market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the gambling market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa. The gambling market includes revenues earned by entities by operating facilities such as casinos, bingo halls, video gaming terminals, lotteries, on-track horse race betting, and off-track sports betting. Bingo parlors, coin-operated gambling device concession operators, bookmakers, lottery ticket sales agents, and card rooms are also included in this market. The gambling market also includes sales of gambling services and related goods by entities that operate casino hotels. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.


The primary forms of gambling include casino activities, lotteries, sports betting, and other betting activities. Lotteries typically entail the random drawing of numbers to determine a prize. Gambling is facilitated through various channels, including offline, online, and virtual reality (VR), attracting diverse end users such as gambling enthusiasts, those seeking social excitement, and others.

The gambling market research report is one of a series of new reports that provides gambling market statistics, including the gambling industry's global market size, regional shares, competitors with a gambling market share, detailed gambling market segments, market trends, and opportunities, and any further data you may need to thrive in the gambling industry. This gambling market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.