Sign Market Report 2026

The sign market size has grown steadily in recent years. It will grow from $114.51 billion in 2025 to $119.28 billion in 2026 at a compound annual growth rate (CAGR) of 4.2%. The growth in the historic period can be attributed to expansion of outdoor advertising infrastructure, growth of retail branding activities, increasing use of signage for navigation and safety, rising demand for promotional displays, availability of diverse sign materials.

The sign market size is expected to see steady growth in the next few years. It will grow to $144.27 billion in 2030 at a compound annual growth rate (CAGR) of 4.9%. The growth in the forecast period can be attributed to increasing investments in smart city signage, rising demand for dynamic advertising content, expansion of digital outdoor advertising networks, growing focus on energy-efficient signage, increasing adoption of data-driven signage solutions. Major trends in the forecast period include increasing adoption of digital signage solutions, rising demand for interactive display signs, growing use of led and smart sign technologies, expansion of custom and branded signage, enhanced focus on visual communication effectiveness.

The anticipated growth in the economy is expected to drive the expansion of the sign market. Economic growth, marked by a sustained increase in a country's production of goods and services, is often measured by the rise in its gross domestic product (GDP). In the context of the sign market, economic growth plays a pivotal role, with businesses more inclined to invest in signage for purposes such as branding, advertising, and expansion during periods of economic prosperity. For example, the Organization for Economic Co-operation and Development reported in June 2023 that the UK's gross domestic product growth is expected to be modest at 0.3% in 2023, with a moderate improvement to 1% in 2024. Consequently, the increasing economic growth acts as a driving force for the sign market.

The growth of the digital advertising industry is anticipated to drive the expansion of the sign market in the future. The digital advertising industry involves activities focused on creating, planning, executing, and managing promotional campaigns and messages designed to reach and influence target audiences through the Internet. The sign market supports the advertising sector by providing visually engaging and effective mediums to convey marketing messages, thereby boosting brand visibility and consumer engagement. For example, in April 2024, Oberlo, a Germany-based dropshipping application, reported that digital ad spending is projected to increase by 9.2% annually, reaching approximately $870.9 billion by 2027. Thus, the growth of the digital advertising industry is fueling the expansion of the sign market.

Leading companies in the sign market are concentrating on innovative AI-powered solutions, such as interactive sign language learning platforms, to improve accessibility, enhance learning outcomes, and support inclusive communication. AI-driven sign language platforms use machine learning algorithms and computer vision technologies to recognize gestures, deliver real-time feedback, and offer personalized learning experiences, enabling users of all ages to develop sign language skills more effectively. For example, in December 2025, Nvidia, a U.S.-based technology company, introduced an AI platform designed to simplify sign language learning by combining advanced gesture recognition with adaptive learning capabilities to support individuals with hearing impairments and promote inclusive communication. The company plans to integrate this platform with its existing AI and computing infrastructure to provide scalable, interactive, and accessible sign language education globally.

Major companies operating in the sign market are Samsung Electronics Co. Ltd., Panasonic Corporation, LG Display Co. Ltd., NEC Display Solutions Ltd., Sharp Corporation, Sabre Digital Creative Inc., Planar Systems Inc., Brady Corporation, Daktronics Inc., Prairie State Products Inc., Identity Holdings Inc., Visual Graphic Systems Inc., Marahrens Group of Companies, Mirazed Inc., SmartSign Systems, Sign Solutions USA Inc., Indianapolis Badge & Nameplate Co., First Sign Corporation, Madam Metalworks Inc., Sign Artist Inc., Shingokizai Co. Ltd., United Signs LLC, Houston Custom Metal Works Inc., Speed Fabrication Inc., James Printing & Signs Inc.

Asia-Pacific was the largest region in the sign market in 2025. Western Europe was the second largest region in the sign market. The regions covered in the sign market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sign market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The sign market consists of sales of informational, persuasive, compliant, and pilon signs. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.