Beer Global Market Report 2023

The global beer market grew from $219.48 billion in 2022 to $235.69 billion in 2023 at a compound annual growth rate (CAGR) of 7.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The beer market is expected to grow to $303.11 billion in 2027 at a CAGR of 6.5%.

The beer research report is one of a series of new reports that provides beer statistics, including beer industry global market size, regional shares, competitors with beer shares, detailed beer segments, market trends and opportunities, and any further data you may need to thrive in the beer industry. This beer research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The outbreak of COVID-19 has acted as a massive restraint on the beer manufacturing (breweries) market in 2020 as supply chains were disrupted due to trade restrictions and consumption declined due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and has spread globally, including Western Europe, North America, and Asia. Food and beverage manufacturers depend on the supply of raw materials from domestic and international suppliers. As many governments restricted the movement of goods across countries and locally, manufacturers had to halt production due to a lack of raw materials. Also, restrictions on the trade of non-essential goods and fear of contamination through manufacturing facilities contributed to the decline. The outbreak is expected to continue to have a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the beer manufacturing (breweries) market will recover from the shock over the forecast period as it is a 'black swan' event and not related to ongoing or fundamental weaknesses in the market or the global economy.

Advancements in automation technology and the need to improve customer experience in crowded bars have increased the demand for self-serve beer bars. Self-serve beer bars have taps arranged along a wall with touch screens and card readers. Customers can choose from various options using the touch screen, make payments using plastic RFID cards, and dispense beer from taps in the vending machine. Self-serve beer bars help reduce the struggle to order drinks in overcrowded bars. For instance, the PourMyBeer system allows customers to serve themselves using interactive touch screens and taps installed on walls. As of March 2022, the system has been installed over 500 locations which include casinos, hotels, military bases, restaurants, bars, breweries, food halls, and others. Table Tap is another such company offering self-serve beer walls under the trademark WallTender.

Asia-Pacific was the largest region in the beer market in 2022. Western Europe was the second-largest region in the beer market. The regions covered in the beer market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the beer market are Argentina; Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Hong Kong; India; Indonesia; Ireland; Israel; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Portugal; Romania; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; UAE; UK; USA; Venezuela; Vietnam.

Increasing demand for ready-to-drink (RTD) beverages is expected to drive the alcoholic beverage market in the forecast period. An RTD is a single-use packaged beverage that is ready for immediate consumption at the time of purchase. RTD drinks are gaining popularity among working adults due to their clean labels and functionality. The introduction of new flavours in the range of RTD alcoholic beverages, ease of carrying, and convenience are expected to boost the demand for RTD alcoholic beverages. Increasing demand for RTD beverages, including RTD alcoholic beverages, is expected to drive the alcoholic beverage market going forward.

The beer market consists of sales of brown ale, golden ale, pale ale, dark lager, pale lager, Irish stout, sweet stout, English porter, American porter, caramelized malt, roasted malt, and other beer. The companies in the alcoholic beverages industry process raw materials into alcoholic beverages, package and distribute them through various distribution channels to both on-trade and off-trade establishments. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Major companies in the beer market include Anheuser-Busch InBev SA/NV, Heineken N.V., Carlsberg Breweries Group, Asahi Group Holdings Ltd., Constellation Brands, China Resources Beer (Holdings) Company Limited, The Molson Coors Brewing Company, Tsingtao Brewery Co Ltd., Thai Beverage public co., and Kirin holdings co ltd.