The ecommerce and other non store retailers market size has grown rapidly in recent years. It will grow from $4.68 trillion in 2025 to $5.23 trillion in 2026 at a compound annual growth rate (CAGR) of 11.7%. The growth in the historic period can be attributed to early adoption of internet shopping, growth of home delivery logistics, rise of catalog and mail-order businesses, smartphone penetration, expansion of payment gateways.
The ecommerce and other non store retailers market size is expected to see rapid growth in the next few years. It will grow to $8.3 trillion in 2030 at a compound annual growth rate (CAGR) of 12.2%. The growth in the forecast period can be attributed to increasing consumer preference for convenience, growth in digital payment adoption, expansion of AI-driven recommendation systems, rise in cross-border e-commerce, development of AR/VR shopping experiences. Major trends in the forecast period include growth of online marketplaces, mobile commerce expansion, personalized customer experiences, subscription-based retail models, omnichannel integration.
The rising number of smartphone users is expected to boost the growth of the e-commerce and other non-store retailers market in the coming years. Smartphones are mobile devices that integrate cellular connectivity and computing capabilities into a single unit. Smartphones have become essential tools for e-commerce and non-store retailers because they provide numerous advantages, including greater accessibility and convenience for consumers, as well as data-driven marketing opportunities and more efficient operations for retailers. For example, in 2023, Oberlo - a Lithuania-based dropshipping platform for entrepreneurs - reported that the global number of smartphone users was estimated at 5.25 billion, representing an annual increase of 4.9%. Therefore, the growing number of smartphone users is supporting the expansion of the e-commerce and other non-store retailers market.
Major companies operating in e-commerce and other non-store retail sectors are adopting advanced technologies such as artificial intelligence to enhance digital shopping experiences and increase revenue. Artificial intelligence refers to the simulation of human intelligence in machines programmed to think and behave similarly to humans. For instance, in January 2023, Google Cloud - a subsidiary of the U.S.-based technology company Google that provides a comprehensive suite of cloud services - launched a new shelf-checking AI solution powered by Vertex AI Vision. This system uses Google’s vast product database to identify billions of items, helping retailers improve in-store product availability. The shelf-checking AI assists retailers in maintaining fuller shelves. Additionally, Google Cloud upgraded its Discovery AI solutions with new personalization capabilities and an AI-powered browsing feature to improve the online shopping experience. Its Recommendations AI solution was also enhanced with page-level optimization and revenue optimization features.
In July 2025, Udaan, an India-based B2B e-commerce technology company, acquired ShopKirana for approximately $88.5 million. Through this acquisition, Udaan aimed to strengthen market expansion and operational performance in high-frequency categories such as staples, FMCG, and HoReCa by combining ShopKirana’s strong kirana retailer network, supply-chain technology, and category expertise with Udaan’s broader platform and infrastructure. ShopKirana is an India-based retail technology firm that provides a technology-driven B2B platform connecting kirana (local grocery) stores with brands and suppliers to simplify procurement, increase penetration in tier-II and tier-III cities, and enhance retail supply-chain efficiency.
Major companies operating in the ecommerce and other non store retailers market are Amazon.com Inc., JD.com Inc., Alibaba Group Holding Limited, Walmart Inc., Suning.com Group, Vipshop Holdings Ltd., Wayfair Inc., Qurate Retail Inc., Otto GmbH & Co KG, eBay Inc., Zalando SE, Rakuten Group Inc., MercadoLibre Inc., Chewy Inc., Etsy Inc., ASOS Plc, Farfetch Limited, Pinduoduo Inc., Zara SA, Hennes & Mauritz AB, Nike Inc., Adidas AG, Lululemon Athletica Inc., Under Armour Inc., The RealReal Inc., ThredUp Inc., Poshmark Inc., StockX LLC, GOAT Group LLC.
North America was the largest region in the e-commerce & other non-store retailers market in 2025. Asia-Pacific was the second-largest region in the e-commerce & other non-store retailers market. The regions covered in the ecommerce and other non store retailers market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the ecommerce and other non store retailers market report are China; India; Japan; Australia; Indonesia; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; Taiwan; New Zealand; UK; Germany; France; Italy; Spain; Austria; Belgium; Denmark; Finland; Ireland; Netherlands; Norway; Portugal; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.
The e-commerce and other non-store retailers’ market include revenues earned by entities by providing services through distance sellers and online sellers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
The ecommerce and other non store retailers market size is expected to see rapid growth in the next few years. It will grow to $8.3 trillion in 2030 at a compound annual growth rate (CAGR) of 12.2%. The growth in the forecast period can be attributed to increasing consumer preference for convenience, growth in digital payment adoption, expansion of AI-driven recommendation systems, rise in cross-border e-commerce, development of AR/VR shopping experiences. Major trends in the forecast period include growth of online marketplaces, mobile commerce expansion, personalized customer experiences, subscription-based retail models, omnichannel integration.
The rising number of smartphone users is expected to boost the growth of the e-commerce and other non-store retailers market in the coming years. Smartphones are mobile devices that integrate cellular connectivity and computing capabilities into a single unit. Smartphones have become essential tools for e-commerce and non-store retailers because they provide numerous advantages, including greater accessibility and convenience for consumers, as well as data-driven marketing opportunities and more efficient operations for retailers. For example, in 2023, Oberlo - a Lithuania-based dropshipping platform for entrepreneurs - reported that the global number of smartphone users was estimated at 5.25 billion, representing an annual increase of 4.9%. Therefore, the growing number of smartphone users is supporting the expansion of the e-commerce and other non-store retailers market.
Major companies operating in e-commerce and other non-store retail sectors are adopting advanced technologies such as artificial intelligence to enhance digital shopping experiences and increase revenue. Artificial intelligence refers to the simulation of human intelligence in machines programmed to think and behave similarly to humans. For instance, in January 2023, Google Cloud - a subsidiary of the U.S.-based technology company Google that provides a comprehensive suite of cloud services - launched a new shelf-checking AI solution powered by Vertex AI Vision. This system uses Google’s vast product database to identify billions of items, helping retailers improve in-store product availability. The shelf-checking AI assists retailers in maintaining fuller shelves. Additionally, Google Cloud upgraded its Discovery AI solutions with new personalization capabilities and an AI-powered browsing feature to improve the online shopping experience. Its Recommendations AI solution was also enhanced with page-level optimization and revenue optimization features.
In July 2025, Udaan, an India-based B2B e-commerce technology company, acquired ShopKirana for approximately $88.5 million. Through this acquisition, Udaan aimed to strengthen market expansion and operational performance in high-frequency categories such as staples, FMCG, and HoReCa by combining ShopKirana’s strong kirana retailer network, supply-chain technology, and category expertise with Udaan’s broader platform and infrastructure. ShopKirana is an India-based retail technology firm that provides a technology-driven B2B platform connecting kirana (local grocery) stores with brands and suppliers to simplify procurement, increase penetration in tier-II and tier-III cities, and enhance retail supply-chain efficiency.
Major companies operating in the ecommerce and other non store retailers market are Amazon.com Inc., JD.com Inc., Alibaba Group Holding Limited, Walmart Inc., Suning.com Group, Vipshop Holdings Ltd., Wayfair Inc., Qurate Retail Inc., Otto GmbH & Co KG, eBay Inc., Zalando SE, Rakuten Group Inc., MercadoLibre Inc., Chewy Inc., Etsy Inc., ASOS Plc, Farfetch Limited, Pinduoduo Inc., Zara SA, Hennes & Mauritz AB, Nike Inc., Adidas AG, Lululemon Athletica Inc., Under Armour Inc., The RealReal Inc., ThredUp Inc., Poshmark Inc., StockX LLC, GOAT Group LLC.
North America was the largest region in the e-commerce & other non-store retailers market in 2025. Asia-Pacific was the second-largest region in the e-commerce & other non-store retailers market. The regions covered in the ecommerce and other non store retailers market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the ecommerce and other non store retailers market report are China; India; Japan; Australia; Indonesia; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; Taiwan; New Zealand; UK; Germany; France; Italy; Spain; Austria; Belgium; Denmark; Finland; Ireland; Netherlands; Norway; Portugal; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.
The e-commerce and other non-store retailers’ market include revenues earned by entities by providing services through distance sellers and online sellers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
1. Executive Summary
2. Ecommerce and Other Non Store Retailers Market Characteristics
3. Ecommerce and Other Non Store Retailers Market Supply Chain Analysis
4. Global Ecommerce and Other Non Store Retailers Market Trends and Strategies
5. Ecommerce and Other Non Store Retailers Market Analysis of End Use Industries
7. Global Ecommerce and Other Non Store Retailers Strategic Analysis Framework, Current Market Size, Market Comparisons and Growth Rate Analysis
8. Global Ecommerce and Other Non Store Retailers Total Addressable Market (TAM) Analysis for the Market
9. Ecommerce and Other Non Store Retailers Market Segmentation
10. Ecommerce and Other Non Store Retailers Market Regional and Country Analysis
11. Asia-Pacific Ecommerce and Other Non Store Retailers Market
12. China Ecommerce and Other Non Store Retailers Market
13. India Ecommerce and Other Non Store Retailers Market
14. Japan Ecommerce and Other Non Store Retailers Market
15. Australia Ecommerce and Other Non Store Retailers Market
16. Indonesia Ecommerce and Other Non Store Retailers Market
17. South Korea Ecommerce and Other Non Store Retailers Market
18. Bangladesh Ecommerce and Other Non Store Retailers Market
19. Thailand Ecommerce and Other Non Store Retailers Market
20. Vietnam Ecommerce and Other Non Store Retailers Market
21. Malaysia Ecommerce and Other Non Store Retailers Market
22. Singapore Ecommerce and Other Non Store Retailers Market
23. Philippines Ecommerce and Other Non Store Retailers Market
24. Hong Kong Ecommerce and Other Non Store Retailers Market
25. New Zealand Ecommerce and Other Non Store Retailers Market
26. Taiwan Ecommerce and Other Non Store Retailers Market
27. South East Asia Ecommerce and Other Non Store Retailers Market
28. Western Europe Ecommerce and Other Non Store Retailers Market
29. UK Ecommerce and Other Non Store Retailers Market
30. Germany Ecommerce and Other Non Store Retailers Market
31. France Ecommerce and Other Non Store Retailers Market
32. Italy Ecommerce and Other Non Store Retailers Market
33. Spain Ecommerce and Other Non Store Retailers Market
34. Austria Ecommerce and Other Non Store Retailers Market
35. Belgium Ecommerce and Other Non Store Retailers Market
36. Denmark Ecommerce and Other Non Store Retailers Market
37. Finland Ecommerce and Other Non Store Retailers Market
38. Ireland Ecommerce and Other Non Store Retailers Market
39. Netherlands Ecommerce and Other Non Store Retailers Market
40. Norway Ecommerce and Other Non Store Retailers Market
41. Portugal Ecommerce and Other Non Store Retailers Market
42. Sweden Ecommerce and Other Non Store Retailers Market
42. Switzerland Ecommerce and Other Non Store Retailers Market
43. Eastern Europe Ecommerce and Other Non Store Retailers Market
44. Russia Ecommerce and Other Non Store Retailers Market
45. Czech Republic Ecommerce and Other Non Store Retailers Market
46. Poland Ecommerce and Other Non Store Retailers Market
47. Romania Ecommerce and Other Non Store Retailers Market
48. Ukraine Ecommerce and Other Non Store Retailers Market
49. North America Ecommerce and Other Non Store Retailers Market
50. USA Ecommerce and Other Non Store Retailers Market
51. Canada Ecommerce and Other Non Store Retailers Market
52. Mexico Ecommerce and Other Non Store Retailers Market
53. South America Ecommerce and Other Non Store Retailers Market
54. Brazil Ecommerce and Other Non Store Retailers Market
55. Chile Ecommerce and Other Non Store Retailers Market
56. Argentina Ecommerce and Other Non Store Retailers Market
57. Colombia Ecommerce and Other Non Store Retailers Market
58. Peru Ecommerce and Other Non Store Retailers Market
59. Middle East Ecommerce and Other Non Store Retailers Market
60. Saudi Arabia Ecommerce and Other Non Store Retailers Market
61. Israel Ecommerce and Other Non Store Retailers Market
62. Iran Ecommerce and Other Non Store Retailers Market
63. Turkey Ecommerce and Other Non Store Retailers Market
64. United Arab Emirates Ecommerce and Other Non Store Retailers Market
65. Africa Ecommerce and Other Non Store Retailers Market
66. Egypt Ecommerce and Other Non Store Retailers Market
67. Nigeria Ecommerce and Other Non Store Retailers Market
68. South Africa Ecommerce and Other Non Store Retailers Market
70. Ecommerce and Other Non Store Retailers Market Competitive Landscape and Company Profiles
71. Ecommerce and Other Non Store Retailers Market Other Major and Innovative Companies
74. Ecommerce and Other Non Store Retailers Market High Potential Countries, Segments and Strategies
75. Appendix
Executive Summary
Ecommerce and Other Non Store Retailers Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses ecommerce and other non store retailers market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for ecommerce and other non store retailers? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The ecommerce and other non store retailers market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Channel Type: E-Commerce; Vending Machine Operators; Direct Selling Establishments2) By Product: Food; Clothing; Healthcare; Electronics; Other Products
3) By Payment Mode: Card Payments; Bank Transfers; Digital Wallets; Cash Payments; Other Payment Modes
Subsegments:
1) By E-Commerce: Business-to-Consumer (B2C); Consumer-to-Consumer (C2C); Business-to-Business (B2B); Online Marketplaces (Amazon, EBay); Direct-to-Consumer (DTC)2) By Vending Machine Operators: Food and Beverage Vending Machines; Non-Food Vending Machines (Electronics, Personal Care)
3) By Direct Selling Establishments: Single-Level Direct Selling; Multi-Level Marketing (MLM); Party Plan Direct Selling; Door-to-Door Sales
Companies Mentioned: Amazon.com Inc.; JD.com Inc.; Alibaba Group Holding Limited; Walmart Inc.; Suning.com Group; Vipshop Holdings Ltd.; Wayfair Inc.; Qurate Retail Inc.; Otto GmbH & Co KG; eBay Inc.; Zalando SE; Rakuten Group Inc.; MercadoLibre Inc.; Chewy Inc.; Etsy Inc.; ASOS Plc; Farfetch Limited; Pinduoduo Inc.; Zara SA; Hennes & Mauritz AB; Nike Inc.; Adidas AG; Lululemon Athletica Inc.; Under Armour Inc.; the RealReal Inc.; ThredUp Inc.; Poshmark Inc.; StockX LLC; GOAT Group LLC
Countries: China; India; Japan; Australia; Indonesia; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; Taiwan; New Zealand; UK; Germany; France; Italy; Spain; Austria; Belgium; Denmark; Finland; Ireland; Netherlands; Norway; Portugal; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Ecommerce and Other Non Store Retailers market report include:- Amazon.com Inc.
- JD.com Inc.
- Alibaba Group Holding Limited
- Walmart Inc.
- Suning.com Group
- Vipshop Holdings Ltd.
- Wayfair Inc.
- Qurate Retail Inc.
- Otto GmbH & Co KG
- eBay Inc.
- Zalando SE
- Rakuten Group Inc.
- MercadoLibre Inc.
- Chewy Inc.
- Etsy Inc.
- ASOS Plc
- Farfetch Limited
- Pinduoduo Inc.
- Zara SA
- Hennes & Mauritz AB
- Nike Inc.
- Adidas AG
- Lululemon Athletica Inc.
- Under Armour Inc.
- The RealReal Inc.
- ThredUp Inc.
- Poshmark Inc.
- StockX LLC
- GOAT Group LLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 5.23 Trillion |
| Forecasted Market Value ( USD | $ 8.3 Trillion |
| Compound Annual Growth Rate | 12.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 30 |
