The greenhouse, nursery, and flowers market size is expected to see steady growth in the next few years. It will grow to $852.03 billion in 2030 at a compound annual growth rate (CAGR) of 4.9%. The growth in the forecast period can be attributed to growing preference for premium ornamental plants, expansion of urban landscaping projects, rising shift toward year-round plant production, increasing consumer interest in home gardening, growth in specialty crop cultivation. Major trends in the forecast period include growing interest in ornamental and floriculture products, expansion of controlled-environment crop production, increasing popularity of specialty and exotic plants, rising adoption of nursery-grown shrubs and trees, growing demand for consumer-oriented plant products.
The increasing health concerns resulting from the growing number of chemical poisonings are expected to propel the growth of the greenhouse, nursery, and flower market going forward. Health concerns related to pesticide exposure can involve both immediate and long-term effects. The greenhouse, nursery, and flower industries are addressing these risks by adopting good sanitation practices, implementing safety precautions, reducing pesticide use, and following best management practices supported by safety training. For instance, in October 2024, according to UK Addiction Treatment Centres, a UK-based organization providing specialized treatment and rehabilitation services, amphetamine-related deaths in the U.S. increased to 228 in 2023, representing a 20% rise from the 189 deaths reported in 2022. Therefore, the growing health concerns stemming from increased chemical poisonings are driving the growth of the greenhouse, nursery, and flower market.
Major players in the greenhouse, nursery, and flower market are also driving innovation in construction methods, focusing on glass-based structures that create a controlled environment for plants, ensuring year-round protection rather than seasonal cultivation. Glass-based greenhouse construction involves utilizing glass as the primary material for walls and roofs. An illustrative example is the launch of Greenhouse Phase Two by Beijing Kingpeng International Hi-Tech Corporation, a China-based greenhouse company, in September 2023. This state-of-the-art greenhouse, featuring advanced automatic systems and employing polycarbonate material, contributes to increased vegetable supply in the city while promoting sustainable agriculture practices.
In January 2024, Costa Farms, LLC, a US-based wholesale horticultural grower, acquired Battlefield Farms Inc. for an undisclosed amount. This acquisition aims to strengthen Costa Farms' market share and geographical reach in the horticultural industry by leveraging Battlefield Farms’ extensive experience in cultivating over 700 varieties of annuals and perennials. This integration will enhance Costa Farms' overall influence and capacity to supply high-quality plants to a wider range of customers. Battlefield Farms Inc. is a US-based horticultural company specializing in greenhouse, nursery, and flower products.
Major companies operating in the greenhouse, nursery, and flowers market are Syngenta Flowers LLC, Royal FloraHolland, The Scotts Miracle-Gro Company, Netafim Ltd., Monrovia Company, Ball Horticultural Company, Dümmen Orange, Costa Farms LLC, Duerr Nursery & Perennials Inc., Wayside Gardens, PanAmerican Seed Company, A.M.A. Horticulture, United Plant Growers Inc., Kientzler Forest Products LLC, Grodan Holding B.V., Priva Holding B.V., Svensson International BV, Hilverda Florist, Rose Parade, Four Winds Growers Inc.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs on greenhouse structures, nursery supplies, fertilizers, and imported floriculture products are increasing production and distribution costs across multiple segments, particularly affecting ornamental plants, greenhouse-grown crops, and consumer plant goods in regions reliant on imported agricultural inputs such as Europe, Asia-Pacific, and North America. These tariffs heighten costs for both B2B and B2C users but also promote domestic production, encourage local sourcing of plant materials, and stimulate the development of regionally adapted greenhouse and nursery technologies.
The greenhouse, nursery, and flowers market research report is one of a series of new reports that provides greenhouse, nursery, and flower market statistics, including greenhouse, nursery, and flower industry global market size, regional shares, competitors with a greenhouse, nursery, and flowers market share, detailed greenhouse, nursery, and flower market segments, market trends and opportunities, and any further data you may need to thrive in the greenhouse, nursery, and flower industry. This greenhouse, nursery, and flower market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Greenhouse, nursery, and flowers encompass wildlife management, farming, ranching, and associated activities, including historical, scientific, cultural, and natural pursuits.
This sector includes food crops cultivated undercover and nursery/floriculture production, involving the growth of plants for transplantation, budding, grafting, or sale. Floriculture, a global industry worth billions, covers bedding/garden plants, foliage plants, potted flowers, cut flowers, greens, and related materials. These products find applications in agriculture, ornamental use, consumer goods, and other diverse sectors. End-users range from business-to-business (B2B) to business-to-consumer (B2C) markets.Asia-Pacific was the largest region in the greenhouse, nursery, and flowers market in 2025. Western Europe was the second-largest region in the greenhouse, nursery, and flowers market. The regions covered in the greenhouse, nursery, and flowers market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the greenhouse, nursery, and flowers market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The greenhouse, nursery, and flowers market consists of revenues earned by entities by providing services such as plant sales, landscaping services, education and workshop, and fundraising programs. The market value includes the value of related goods sold by the service provider or included within the service offering. The greenhouse, nursery, and flowers market also includes sales of plants, garden supplies, agricultural products, ornamental plants, and consumer goods. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Greenhouse, Nursery, And Flowers Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses greenhouse, nursery, and flowers market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for greenhouse, nursery, and flowers? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The greenhouse, nursery, and flowers market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Scope
Markets Covered:
1) By Type: Food Crops Grown Under Cover; Nursery And Floriculture Production2) By Application: Agricultural Products; Ornamental Plant; Grow Plants; Consumer Goods; Other Applications
3) By End-User: Business-to-Business (B2B); Business-to-Consumer (B2C)
Subsegments:
1) By Food Crops Grown Under Cover: Vegetables; Fruits; Herbs; Other Food Crops2) By Nursery And Floriculture Production: Bedding Plants; Potted Plants; Cut Flowers; Shrubs and Trees; Ornamental Plants
Companies Mentioned: Syngenta Flowers LLC; Royal FloraHolland; The Scotts Miracle-Gro Company; Netafim Ltd.; Monrovia Company; Ball Horticultural Company; Dümmen Orange; Costa Farms LLC; Duerr Nursery & Perennials Inc.; Wayside Gardens; PanAmerican Seed Company; A.M.A. Horticulture; United Plant Growers Inc.; Kientzler Forest Products LLC; Grodan Holding B.V.; Priva Holding B.V.; Svensson International BV; Hilverda Florist; Rose Parade; Four Winds Growers Inc.
Countries: China; India; Japan; Australia; Indonesia; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; Taiwan; New Zealand; UK; Germany; France; Italy; Spain; Austria; Belgium; Denmark; Finland; Ireland; Netherlands; Norway; Portugal; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Greenhouse, Nursery, and Flowers market report include:- Syngenta Flowers LLC
- Royal FloraHolland
- The Scotts Miracle-Gro Company
- Netafim Ltd.
- Monrovia Company
- Ball Horticultural Company
- Dümmen Orange
- Costa Farms LLC
- Duerr Nursery & Perennials Inc.
- Wayside Gardens
- PanAmerican Seed Company
- A.M.A. Horticulture
- United Plant Growers Inc.
- Kientzler Forest Products LLC
- Grodan Holding B.V.
- Priva Holding B.V.
- Svensson International BV
- Hilverda Florist
- Rose Parade
- Four Winds Growers Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 704.52 Billion |
| Forecasted Market Value ( USD | $ 852.03 Billion |
| Compound Annual Growth Rate | 4.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |


