The sporting and athletic goods market size has grown strongly in recent years. It will grow from $140.06 billion in 2025 to $147.09 billion in 2026 at a compound annual growth rate (CAGR) of 5%. The growth in the historic period can be attributed to growth in recreational sports participation, expansion of organized sports activities, rising consumer spending on sports equipment, adoption of advanced materials in sporting goods, growth of specialty sports retailers.
The sporting and athletic goods market size is expected to see strong growth in the next few years. It will grow to $184.26 billion in 2030 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing demand for eco-friendly sports equipment, rising customization through digital platforms, expansion of home fitness and outdoor sports, growing focus on athlete safety standards, increasing innovation in sports gear materials. Major trends in the forecast period include increasing demand for high-performance sporting equipment, rising use of advanced lightweight materials, growing adoption of customized sports gear, expansion of e-commerce sales channels, enhanced focus on safety and protective equipment.
Rising sports participation is driving the growth of the sporting and athletic goods market. Sports participation involves individuals engaging in various physical activities, including both organized and recreational sports. An increase in participation expands the customer base and creates demand for a wide range of sports equipment, apparel, and accessories. For example, in March 2024, Sports Destinations Management, a U.S.-based media company, reported that in 2023, approximately 242 million people in the United States - nearly 80% of Americans aged 6 and older - participated in at least one sports or fitness activity, representing a 2.2% increase from 2022 and marking the highest annual participation on record. Consequently, the rise in sports participation is driving the growth of the sporting and athletic goods market.
Major companies in the sporting and athletic goods market are emphasizing technological advancements, such as mechanical and wearable technology innovations, to meet growing demand for high-performance, user-focused products. Mechanical and wearable technology innovation involves integrating mechanical systems and wearable electronics into sports equipment or apparel to enhance athletic performance, comfort, or efficiency. For example, in October 2025, Nike Inc., a U.S.-based manufacturer, launched Project Amplify, the world’s first powered footwear system for running and walking. The system combines a lightweight motor, drive belt, and rechargeable cuff battery with a carbon-fiber plated running shoe that can be used with or without the powered system. The technology supports natural lower-leg and ankle movement, reducing fatigue and improving performance, and unlike traditional shoes that rely solely on passive cushioning, it actively assists motion to make walking, jogging, and running easier and more enjoyable.
In August 2024, KKR, a U.S.-based investment firm, acquired Varsity Brands Inc. for approximately $4.75 billion, including debt. This acquisition is intended to support the company’s growth strategy, enhance its mission of serving sports teams, schools, and student-athletes, and expand its range of high-quality customized solutions. Additionally, it aims to foster greater participation, enthusiasm, and community engagement in sports and spirit programs. Varsity Brands Inc. is a U.S.-based company that provides team athletic gear, sports equipment, and custom uniforms for sports teams.
Major companies operating in the sporting and athletic goods market are Nike Inc., Adidas AG, Decathlon S.A., Anta Sports Products Limited, Under Armour Inc., Callaway Golf Company, Li-Ning Company Limited, ASICS Corporation, Columbia Sportswear Company, Amer Sports Corporation, Mizuno Corporation, The North Face Inc., Patagonia Inc., YONEX Co. Ltd., Skis Rossignol S.A., Derby Cycle Corporation, Head N.V., Salomon Group, Wilson Sporting Goods Company, PING Golf.
Asia-Pacific was the largest region in the sporting and athletic goods market in 2025. Western Europe was the second largest region in the sporting and athletic goods market. The regions covered in the sporting and athletic goods market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sporting and athletic goods market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The sporting and athletic goods market consists of sales of ropes and cords, sails, skates, skis, sleds, and sleeping bags, retail, and rubber material. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
The sporting and athletic goods market size is expected to see strong growth in the next few years. It will grow to $184.26 billion in 2030 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing demand for eco-friendly sports equipment, rising customization through digital platforms, expansion of home fitness and outdoor sports, growing focus on athlete safety standards, increasing innovation in sports gear materials. Major trends in the forecast period include increasing demand for high-performance sporting equipment, rising use of advanced lightweight materials, growing adoption of customized sports gear, expansion of e-commerce sales channels, enhanced focus on safety and protective equipment.
Rising sports participation is driving the growth of the sporting and athletic goods market. Sports participation involves individuals engaging in various physical activities, including both organized and recreational sports. An increase in participation expands the customer base and creates demand for a wide range of sports equipment, apparel, and accessories. For example, in March 2024, Sports Destinations Management, a U.S.-based media company, reported that in 2023, approximately 242 million people in the United States - nearly 80% of Americans aged 6 and older - participated in at least one sports or fitness activity, representing a 2.2% increase from 2022 and marking the highest annual participation on record. Consequently, the rise in sports participation is driving the growth of the sporting and athletic goods market.
Major companies in the sporting and athletic goods market are emphasizing technological advancements, such as mechanical and wearable technology innovations, to meet growing demand for high-performance, user-focused products. Mechanical and wearable technology innovation involves integrating mechanical systems and wearable electronics into sports equipment or apparel to enhance athletic performance, comfort, or efficiency. For example, in October 2025, Nike Inc., a U.S.-based manufacturer, launched Project Amplify, the world’s first powered footwear system for running and walking. The system combines a lightweight motor, drive belt, and rechargeable cuff battery with a carbon-fiber plated running shoe that can be used with or without the powered system. The technology supports natural lower-leg and ankle movement, reducing fatigue and improving performance, and unlike traditional shoes that rely solely on passive cushioning, it actively assists motion to make walking, jogging, and running easier and more enjoyable.
In August 2024, KKR, a U.S.-based investment firm, acquired Varsity Brands Inc. for approximately $4.75 billion, including debt. This acquisition is intended to support the company’s growth strategy, enhance its mission of serving sports teams, schools, and student-athletes, and expand its range of high-quality customized solutions. Additionally, it aims to foster greater participation, enthusiasm, and community engagement in sports and spirit programs. Varsity Brands Inc. is a U.S.-based company that provides team athletic gear, sports equipment, and custom uniforms for sports teams.
Major companies operating in the sporting and athletic goods market are Nike Inc., Adidas AG, Decathlon S.A., Anta Sports Products Limited, Under Armour Inc., Callaway Golf Company, Li-Ning Company Limited, ASICS Corporation, Columbia Sportswear Company, Amer Sports Corporation, Mizuno Corporation, The North Face Inc., Patagonia Inc., YONEX Co. Ltd., Skis Rossignol S.A., Derby Cycle Corporation, Head N.V., Salomon Group, Wilson Sporting Goods Company, PING Golf.
Asia-Pacific was the largest region in the sporting and athletic goods market in 2025. Western Europe was the second largest region in the sporting and athletic goods market. The regions covered in the sporting and athletic goods market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sporting and athletic goods market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The sporting and athletic goods market consists of sales of ropes and cords, sails, skates, skis, sleds, and sleeping bags, retail, and rubber material. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
1. Executive Summary
2. Sporting and Athletic Goods Market Characteristics
3. Sporting and Athletic Goods Market Supply Chain Analysis
4. Global Sporting and Athletic Goods Market Trends and Strategies
5. Sporting and Athletic Goods Market Analysis of End Use Industries
7. Global Sporting and Athletic Goods Strategic Analysis Framework, Current Market Size, Market Comparisons and Growth Rate Analysis
8. Global Sporting and Athletic Goods Total Addressable Market (TAM) Analysis for the Market
9. Sporting and Athletic Goods Market Segmentation
10. Sporting and Athletic Goods Market Regional and Country Analysis
11. Asia-Pacific Sporting and Athletic Goods Market
12. China Sporting and Athletic Goods Market
13. India Sporting and Athletic Goods Market
14. Japan Sporting and Athletic Goods Market
15. Australia Sporting and Athletic Goods Market
16. Indonesia Sporting and Athletic Goods Market
17. South Korea Sporting and Athletic Goods Market
18. Bangladesh Sporting and Athletic Goods Market
19. Thailand Sporting and Athletic Goods Market
20. Vietnam Sporting and Athletic Goods Market
21. Malaysia Sporting and Athletic Goods Market
22. Singapore Sporting and Athletic Goods Market
23. Philippines Sporting and Athletic Goods Market
24. Hong Kong Sporting and Athletic Goods Market
25. New Zealand Sporting and Athletic Goods Market
26. Taiwan Sporting and Athletic Goods Market
27. South East Asia Sporting and Athletic Goods Market
28. Western Europe Sporting and Athletic Goods Market
29. UK Sporting and Athletic Goods Market
30. Germany Sporting and Athletic Goods Market
31. France Sporting and Athletic Goods Market
32. Italy Sporting and Athletic Goods Market
33. Spain Sporting and Athletic Goods Market
34. Austria Sporting and Athletic Goods Market
35. Belgium Sporting and Athletic Goods Market
36. Denmark Sporting and Athletic Goods Market
37. Finland Sporting and Athletic Goods Market
38. Ireland Sporting and Athletic Goods Market
39. Netherlands Sporting and Athletic Goods Market
40. Norway Sporting and Athletic Goods Market
41. Portugal Sporting and Athletic Goods Market
42. Sweden Sporting and Athletic Goods Market
42. Switzerland Sporting and Athletic Goods Market
43. Eastern Europe Sporting and Athletic Goods Market
44. Russia Sporting and Athletic Goods Market
45. Czech Republic Sporting and Athletic Goods Market
46. Poland Sporting and Athletic Goods Market
47. Romania Sporting and Athletic Goods Market
48. Ukraine Sporting and Athletic Goods Market
49. North America Sporting and Athletic Goods Market
50. USA Sporting and Athletic Goods Market
51. Canada Sporting and Athletic Goods Market
52. Mexico Sporting and Athletic Goods Market
53. South America Sporting and Athletic Goods Market
54. Brazil Sporting and Athletic Goods Market
55. Chile Sporting and Athletic Goods Market
56. Argentina Sporting and Athletic Goods Market
57. Colombia Sporting and Athletic Goods Market
58. Peru Sporting and Athletic Goods Market
59. Middle East Sporting and Athletic Goods Market
60. Saudi Arabia Sporting and Athletic Goods Market
61. Israel Sporting and Athletic Goods Market
62. Iran Sporting and Athletic Goods Market
63. Turkey Sporting and Athletic Goods Market
64. United Arab Emirates Sporting and Athletic Goods Market
65. Africa Sporting and Athletic Goods Market
66. Egypt Sporting and Athletic Goods Market
67. Nigeria Sporting and Athletic Goods Market
68. South Africa Sporting and Athletic Goods Market
70. Sporting and Athletic Goods Market Competitive Landscape and Company Profiles
71. Sporting and Athletic Goods Market Other Major and Innovative Companies
74. Sporting and Athletic Goods Market High Potential Countries, Segments and Strategies
75. Appendix
Executive Summary
Sporting and Athletic Goods Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses sporting and athletic goods market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for sporting and athletic goods? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The sporting and athletic goods market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Fishing Equipment; Skating and Skiing Equipment; Golf Equipment; Other Types2) By Material: Plastics; Wood; Metal; Other Materials
3) By Distribution Channel: Online Stores; Specialty Stores; Convenience or Departmental Store; Other Distribution Channels
Subsegments:
1) By Fishing Equipment: Fishing Rods; Fishing Reels; Tackle and Bait; Fishing Lines; Fishing Accessories2) By Skating and Skiing Equipment: Ice Skates; Roller Skates; Skateboards; Ski Equipment; Snowboarding Gear
3) By Golf Equipment: Golf Clubs; Golf Balls; Golf Bags; Golf Apparel; Golf Accessories
4) By Other Types: Team Sports Equipment; Fitness Equipment; Outdoor Sports Gear; Individual Sports Equipment
Companies Mentioned: Nike Inc.; Adidas AG; Decathlon S.a.; Anta Sports Products Limited; Under Armour Inc.; Callaway Golf Company; Li-Ning Company Limited; ASICS Corporation; Columbia Sportswear Company; Amer Sports Corporation; Mizuno Corporation; the North Face Inc.; Patagonia Inc.; YONEX Co. Ltd.; Skis Rossignol S.a.; Derby Cycle Corporation; Head N.V.; Salomon Group; Wilson Sporting Goods Company; PING Golf
Countries: China; India; Japan; Australia; Indonesia; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; Taiwan; New Zealand; UK; Germany; France; Italy; Spain; Austria; Belgium; Denmark; Finland; Ireland; Netherlands; Norway; Portugal; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Sporting and Athletic Goods market report include:- Nike Inc.
- Adidas AG
- Decathlon S.A.
- Anta Sports Products Limited
- Under Armour Inc.
- Callaway Golf Company
- Li-Ning Company Limited
- ASICS Corporation
- Columbia Sportswear Company
- Amer Sports Corporation
- Mizuno Corporation
- The North Face Inc.
- Patagonia Inc.
- YONEX Co. Ltd.
- Skis Rossignol S.A.
- Derby Cycle Corporation
- Head N.V.
- Salomon Group
- Wilson Sporting Goods Company
- PING Golf
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 147.09 Billion |
| Forecasted Market Value ( USD | $ 184.26 Billion |
| Compound Annual Growth Rate | 5.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |
