Wine and Brandy Market Report 2026

The wine and brandy market size has grown steadily in recent years. It will grow from $174.45 billion in 2025 to $181.94 billion in 2026 at a compound annual growth rate (CAGR) of 4.3%. The growth in the historic period can be attributed to expansion of global wine consumption culture, growth of premium alcoholic beverage segments, increasing disposable income levels, established distribution networks for alcoholic drinks, strong heritage of wine and brandy production.

The wine and brandy market size is expected to see steady growth in the next few years. It will grow to $219.76 billion in 2030 at a compound annual growth rate (CAGR) of 4.8%. The growth in the forecast period can be attributed to rising demand for premium and organic alcoholic beverages, expansion of online alcohol retail platforms, growing focus on sustainable production methods, increasing experimentation with new wine and brandy variants, rising consumption in emerging markets. Major trends in the forecast period include premiumization of wine and brandy products, rising demand for artisanal and craft alcoholic beverages, growing focus on sustainable viticulture practices, expansion of direct-to-consumer alcohol sales, increased innovation in flavor profiles.

The growing demand for alcoholic beverages is expected to propel the growth of the wine and brandy market going forward. Alcoholic beverages are drinks that contain ethanol, a type of alcohol produced through the fermentation of grains, fruits, or other sugar sources. Demand for alcoholic beverages is increasing due to rising socialization trends, growing interest in novel and premium alcoholic offerings, and improved affordability of high-quality cognac and brandy. For instance, in March 2025, according to the Finnish Government, a Finland-based information platform, alcoholic beverage production in Finland increased in 2024 compared to 2023. A total of 532 million liters of alcoholic beverages were produced, representing an increase of approximately 8% year over year. Therefore, the growing demand for alcoholic beverages is driving the wine and brandy market.

Major companies operating in the wine and brandy market are focusing on product innovation, such as distinct terroir-based flavors, which allow for unique expressions of regional character and enable connoisseurs to experience nuanced aromatic profiles in each bottle. Distinct terroir-based flavor refers to the unique taste and aroma of a wine or spirit derived from the specific environmental conditions - such as soil, climate, and geography - where its raw materials are grown. For instance, in February 2024, Maison Martell, a France-based cognac house specializing in terroir-driven cognacs, launched the Martell Single Cru series. This collection features cognacs crafted exclusively from eaux-de-vie sourced from a single cru, highlighting the distinct terroir-based flavors of each region with aromatic and taste profiles ranging from light to fruity. The collection includes Discovery, Aged, and Vintage editions, offering both accessible options and rare collectible bottles.

In December 2024, Butterfly Equity, LLC, a U.S.-based private equity firm specializing in food and beverage investments, acquired The Duckhorn Portfolio, Inc. for an undisclosed amount. Through this acquisition, Butterfly Equity aims to expand the global reach and operational scale of The Duckhorn Portfolio by leveraging its expertise in premium wine brands, integrated vineyard-to-bottle operations, and international distribution. The Duckhorn Portfolio, Inc. is a U.S.-based premium wine company specializing in the production and distribution of high-quality wines across multiple brands.

Major companies operating in the wine and brandy market are Pernod Ricard, Constellation Brands, Treasury Wine Estates Limited, E. & J. Gallo Winery, Accolade Wines, The Bronco Wine Company, Castel Group, Chapel Down Group PLC, Foley Family Wines Holdings Inc., The Wine Group, Delicato Vineyards Inc., Michael David Winery, Chalone Vineyard, Edna Valley Vineyard, Acacia Winery, Canoe Ridge Vineyard, Jade Mountain Vineyard, Sagelands Vineyard, Orogeny Vineyards, Arbor Mist Winery, Cook's Champagne Cellars, Paul Masson Grande Amber Brandy, Canandaigua Wine Company, Vendange, Banrock Station.

Western Europe was the largest region in the wine and brandy market in 2025. Asia-Pacific was the second-largest region in the wine and brandy market. The regions covered in the wine and brandy market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the wine and brandy market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The wine and brandy market consists of sales of champagne, alcoholic cider, fortified wines, ice wines, sparkling wines, vermouth, very special cognac, very special old pale cognac, extra old cognac, very special armagnac, very special old pale armagnac, extra old armagnac, and other wine and brandy. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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