Cookie, Cracker, Pasta, and Tortilla Market Report 2026

The cookie, cracker, pasta, and tortilla market size has grown steadily in recent years. It will grow from $284.33 billion in 2025 to $297.58 billion in 2026 at a compound annual growth rate (CAGR) of 4.7%. The growth in the historic period can be attributed to expansion of packaged food consumption, growth of organized retail channels, increasing urbanization and busy lifestyles, rising demand for convenience foods, improvements in food processing technologies.

The cookie, cracker, pasta, and tortilla market size is expected to see strong growth in the next few years. It will grow to $366.73 billion in 2030 at a compound annual growth rate (CAGR) of 5.4%. The growth in the forecast period can be attributed to increasing preference for healthier snack alternatives, expansion of private-label bakery products, rising demand for gluten-free and specialty variants, growing penetration of e-commerce food sales, increasing focus on sustainable packaging solutions. Major trends in the forecast period include increasing demand for clean-label baked products, rising adoption of automated food processing lines, growing focus on portion-controlled snack products, expansion of ready-to-cook dough and mix solutions, enhanced shelf-life optimization techniques.

Steady economic expansion is anticipated to support the growth of the cookie, cracker, pasta, and tortilla market in the coming years. Stable economic growth refers to a sustained rise in a country’s gross domestic product over time. This stability is being reinforced by the continued recovery of global commodity prices. As the cookie, cracker, pasta, and tortilla market grows, it encourages higher levels of investment and consumer spending, which in turn further strengthens overall economic stability. This relationship demonstrates how economic consistency and market development are mutually reinforcing. For example, in November 2024, according to the European Commission, France recorded year-on-year GDP growth of 1.1% in 2024, with projections indicating an increase to 1.4% in 2025. Therefore, stable economic growth is contributing to the expansion of the cookie, cracker, pasta, and tortilla market.

Leading companies operating in the cookie, cracker, pasta, and tortilla market are emphasizing product innovations such as no-added-sugar options, enabling consumers to enjoy guilt-free snacking and savory flavors without unnecessary sweeteners. No added sugar indicates that no additional sugar or sweetening agents are deliberately included during manufacturing, allowing the natural taste of ingredients to remain intact. For instance, in March 2024, Every Body Eat, a U.S.-based clean-snacking company, introduced its Grain-Free Crispbread Crackers, a new range of thin, crunchy, seed-based crackers that are free from the top 14 common allergens. These crackers are positioned as a healthier snacking alternative, featuring no added sugar, grain-free and gluten-free flours, and providing 20 grams of complete protein per bag.

In April 2025, Chip City Cookies, LLC, a U.S.-based bakery brand known for freshly baked cookie combinations, partnered with Kellanova Group, Inc. to introduce the limited-edition Pringlicious cookie. Through this collaboration, Chip City Cookies aimed to blend its signature cookie offerings with the distinctive salty crunch of Pringles, creating a sweet-and-savory dessert experience designed to appeal to consumers seeking novel flavor combinations. Kellanova Group, Inc., a U.S.-based snack food company with a portfolio of global snack brands including Pringles, contributed its popular potato chips as a core ingredient, helping connect the cookie segment with the broader snack food market.

Major companies operating in the cookie, cracker, pasta, and tortilla market are PepsiCo Inc., Mondelez International Inc., Kellogg Co, Bimbo Bakeries USA, The Campbell Soup Company, General Mills Inc., Nestlé S.A., Yamazaki Baking Co. Ltd., GRUMA S.A.B. de C.V., El Mirasol, Mi Rancho, Easy Foods Incorporated, TH Foods Pvt Ltd, RW Garcia Company, Conagra Brands Inc., The Kraft Heinz Company, The Schwan Food Company, The Hain Celestial Group Inc., Barilla Group, De Cecco, PepsiCo Frito-Lay, Pepperidge Farm.

Asia-Pacific was the largest region in the cookie, cracker, pasta, and tortilla market in 2025. Western Europe was the second-largest region in the cookie, cracker, pasta, and tortilla market. The regions covered in the cookie, cracker, pasta, and tortilla market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the cookie, cracker, pasta, and tortilla market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The cookie, cracker, pasta, and tortilla market consists of sales of sandwich cookies, bar cookies, pressed cookies, sandwich crackers, graham crackers, cream crackers, dry macaroni, dry noodles, dry Spaghetti, cake mixes, cookie dough, frozen doughs, tortilla chips, frozen tortilla, taco shells, and other cookie, cracker, pasta, and tortilla products. The establishments in this industry may package the dry pasta they produce with other ingredients. The companies package and distribute their products through various distribution channels to both individual customers and commercial establishments. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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