Motorcycle and Bicycle Market Report 2026

The motorcycle and bicycle market size has grown steadily in recent years. It will grow from $89.44 billion in 2025 to $93.38 billion in 2026 at a compound annual growth rate (CAGR) of 4.4%. The growth in the historic period can be attributed to cost effective personal mobility demand, fuel price fluctuations, urban traffic congestion, popularity of two wheelers in emerging markets, growth of fitness cycling.

The motorcycle and bicycle market size is expected to see strong growth in the next few years. It will grow to $114.42 billion in 2030 at a compound annual growth rate (CAGR) of 5.2%. The growth in the forecast period can be attributed to rise in electric two wheeler adoption, expansion of cycling infrastructure, environmental awareness, growth of shared mobility platforms, technological improvements in battery systems. Major trends in the forecast period include growing adoption of electric motorcycles, rising demand for urban commuter bicycles, expansion of e bike product lines, increased focus on lightweight vehicle design, growth of online sales channels.

The rising health consciousness is expected to drive the motorcycle and bicycle market in the coming years. Health consciousness refers to an individual's awareness and proactive approach toward maintaining and improving their well-being, encompassing behaviors, attitudes, and beliefs related to physical fitness, nutrition, and lifestyle choices. This trend is fueled by the growing prevalence of lifestyle-related diseases such as obesity, diabetes, and heart disease, which have increased awareness about healthy living. Bicycles and motorcycles cater to health-conscious individuals, with bicycles promoting fitness and motorcycles being used for recreational outdoor activities. For instance, in May 2023, the International Food Information Council (IFIC), a US-based nonprofit organization, reported in its annual Food and Health Survey that 52% of American adults followed a specific eating pattern or diet, with boomers rising from 29% in 2022 to 41% in 2023. The most common dietary patterns included high protein (18%), mindful eating (17%), calorie counting (12%), clean eating (12%), and intermittent fasting (12%), reflecting growing health-conscious behavior. Therefore, the increasing health consciousness is boosting the motorcycle and bicycle market.

The rising traffic congestion in urban areas is also expected to propel growth in the motorcycle and bicycle market. Traffic congestion is a transportation scenario characterized by slower speeds, longer travel times, and increased vehicle queuing. Motorcycles and bicycles occupy less road space than cars, helping reduce congestion. Replacing short car trips with bicycle or motorcycle travel can decrease traffic jams, particularly on busy routes, and contribute to lower pollution levels. For instance, in 2023, the UK Department for Transport reported that motor vehicle traffic on Great Britain’s roads rose by 2.2% from 2022 to 2023, reaching 330.8 billion vehicle miles. Therefore, increasing urban traffic congestion is driving demand for motorcycles and bicycles.

Major companies in the motorcycle and bicycle market are focusing on innovative products such as electric two-wheelers (E2Ws) to improve sustainability, reduce emissions, lower operating and maintenance costs, and support convenient urban mobility. E2Ws are motorcycles or bicycles powered by electric motors and rechargeable lithium-ion batteries, offering features such as quiet propulsion, instant torque for smooth acceleration, lower energy costs per kilometer, and reduced maintenance needs. For instance, in September 2025, Honda Motor Co. Ltd, a Japan-based motorcycle manufacturer, launched the Honda WN7, an electric motorcycle designed for daily commuting and street use. It features a fixed lithium-ion battery with a range of over 130 km per charge, CCS2 fast charging (20%-80% in ~30 minutes), a 5-inch TFT display with smartphone connectivity, and selectable riding modes for performance or efficiency. The Honda WN7 enhances environmentally friendly mobility, reduces long-term operating costs, and provides a practical alternative to conventional internal-combustion motorcycles for urban and medium-distance travel, particularly where charging infrastructure is available.

Major companies operating in the motorcycle and bicycle market report include EXOR Group, Robert Bosch GmbH, Aisin Seiki Co Ltd, Toyota Motor Corp, Denso Corp., Schaeffler Technologies AG & Co KG, Continental AG, Gestamp Automoción, Tata Motor Group, Dana Incorporated, Magna International Inc., ZF Friedrichshafen AG, Hyundai Motor Company, GKN Ltd., BorgWarner Inc., Valeo SA, JTEKT Corporation, Mahle GmbH, Hitachi Automotive Systems Ltd., Nexteer Automotive Group Limited, American Axle & Manufacturing Holdings Inc., Tenneco Inc., Lear Corporation, Faurecia SA, Benteler Automotive Corporation, Linamar Corporation, Rheinmetall Automotive AG, Mando Corporation.

Asia-Pacific was the largest region in the motorcycle and bicycle market in 2025. Western Europe was the second-largest region in the motorcycle and bicycle market. The regions covered in the motorcycle and bicycle market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the motorcycle and bicycle market report include China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The motor cycle and bicycle market consist of sales of scooters, tricycles and sports bikes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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