Advertising, Public Relations, and Related Services Market Report 2025

The advertising, public relations, and related services market size has grown steadily in recent years. It will grow from $816.58 billion in 2024 to $846.3 billion in 2025 at a compound annual growth rate (CAGR) of 3.6%. The growth in the historic period can be attributed to media expansion, globalization, digital revolution, brand building, political campaigns, social and cultural changes.

The advertising, public relations, and related services market size is expected to see steady growth in the next few years. It will grow to $1.0 trillion in 2029 at a compound annual growth rate (CAGR) of 4.5%. The growth in the forecast period can be attributed to digital marketing dominance, data analytics integration, video content surge, sustainability and CSR, data privacy concerns, diversity and inclusion. Major trends in the forecast period include digital advertising spending, integration of artificial intelligence (AI) in advertising, sustainability in brand messaging, programmatic advertising, chatbots and conversational marketing.

The forecast of 4.5% growth over the next five years reflects a modest reduction of 0.1% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. The imposition of tariffs may disrupt U.S. marketing agencies by increasing costs for programmatic advertising platforms and consumer data analytics tools imported from Germany and Israel, potentially reducing campaign effectiveness and forcing higher fees onto clients. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

Advancements in technology are poised to enhance targeted advertising, making it more precise than ever. Leading companies such as Google, Facebook, and Twitter have devised advertisement delivery methods that involve tracking users' online activities, enabling advertisers to deliver tailored ads based on individuals' previous searches. This extends to monitoring users' online shopping, reading habits, job information, income, and more, allowing companies to create comprehensive consumer profiles. These technological improvements in online advertising are anticipated to propel market growth in the forecasted period.

The increasing prevalence of social media usage is expected to drive the growth of the advertising, public relations, and related services market. Social media platforms, facilitating the creation, sharing, and interaction of content, boast billions of active users globally. This vast user base presents a significant audience for advertising and public relations (PR) campaigns, surpassing the reach of traditional media. A report by We Are Social and Hootsuite projects 4.62 billion social media users worldwide in 2022, representing 58.4% of the global population. The continuous growth in social media usage, with 424 million new users in 2021 alone, is a key driver for the expansion of the advertising, public relations, and related services market.

The shift towards digital campaigns is a notable trend in the advertising and PR industry, driven by increasing digitalization and advancements in social media, search engine marketing, content marketing, and e-commerce technology. Online content marketing campaigns, targeting a growing user base on social media platforms and internet portals, are projected to be three times more effective than traditional campaigns while being cost-efficient. The ability to track performance in real-time further enhances the appeal of digital campaigns, allowing businesses to plan future PR and marketing strategies with greater precision.

Major companies in the advertising, public relations, and related services market are introducing new products, such as artificial intelligence (AI) tools for advertising. These AI tools leverage algorithms to perform specific tasks and problem-solving, providing businesses with valuable insights into customers and items. Google's launch of new AI advertising tools for retailers in August 2023 is an example, offering unique capabilities to enhance holiday advertising and improve engagement, especially for businesses utilizing local inventory advertisements. These developments align with the industry's goal of meeting broader customer bases, driving sales, and increasing revenue.

In May 2024, CG Life, a marketing and communications agency based in the US, acquired Berry & Company Public Relations for an undisclosed sum. This acquisition is intended to enhance strategic communications services within the biopharma and healthcare sectors, utilizing Berry & Company's expertise to foster innovation and meet client needs in areas such as clinical communications, patient advocacy, and drug development. This initiative aligns with CG Life's goal of establishing a comprehensive, technology-enabled healthcare communications agency. Berry & Company Public Relations is a US-based firm that specializes in advertising, public relations, and related services.

Major companies operating in the advertising, public relations, and related services market include Google LLC, MWWPR, WPP plc, Publicis Groupe S.A., Omnicom Group Inc., Interpublic Group of Companies Inc., Dentsu Inc., FTI Consulting Inc., Havas PR, Outbrain Inc., Cision AB, Meltwater Group AS, Huntsworth plc, Hopscotch Group, Business Wire, APCO Worldwide, Coyne PR, Mikhailov & Partners, Agility PR Solutions, DJE Holdings, IPR Software Inc., Prezly, Kreab Gavin Anderson, AirPR software, IrisPR software, Isentia, Onalytica, TrendKite.

Asia-Pacific was the largest region in the advertising, public relations, and related services market in 2024. Western Europe was the second largest region in advertising, public relations, and related services market. The regions covered in the advertising, public relations, and related services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the advertising, public relations, and related services market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

Advertising agencies take charge of initiating, managing, and executing paid marketing communications. They are responsible for creating advertisements, planning the delivery strategy including timing and placement, and ultimately delivering the ads to the client. On the other hand, public relations involves the process of organizing and disseminating information from an individual or organization to the relevant public or target audience, aiming to influence the audience's perception.

The primary categories within advertising, public relations, and related services encompass advertising agencies, billboard and outdoor advertising, media buying agencies and representative firms, print advertising distribution, other advertising services, public relations, and direct mail advertising. An advertising agency, also referred to as a creative agency or ad agency, specializes in developing and executing advertising and promotional strategies for its clients. These services span both online and offline modes and find applications in various sectors such as BFSI, consumer goods and retail, government and public sector, IT & telecom, healthcare, and media & entertainment.

The advertising, public relations, and related services market research report is one of a series of new reports that provides advertising, public relations, and related services market statistics, including advertising, public relations, and related services industry global market size, regional shares, competitors with an advertising, public relations, and related services market share, detailed advertising, public relations, and related services market segments, market trends and opportunities, and any further data you may need to thrive in the advertising, public relations, and related services industry. This advertising, public relations, and related services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The advertising, public relations and related services market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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