The bakery & confectionary market size is expected to see strong growth in the next few years. It will grow to $1.21 trillion in 2030 at a compound annual growth rate (CAGR) of 5.1%. The growth in the forecast period can be attributed to increasing demand for healthier bakery alternatives, expansion of e-commerce food retailing, rising innovation in sugar reduction, growing focus on sustainable ingredient sourcing, premiumization of confectionery categories. Major trends in the forecast period include clean-label bakery and confectionery products, expansion of premium and artisanal offerings, growing demand for portion-controlled products, increased product customization and innovation, enhanced focus on shelf-life optimization.
The growing popularity of in-store bakeries within supermarkets is expected to drive the growth of the bakery and confectionery market in the coming years. In-store bakeries are dedicated sections in grocery stores or supermarkets where bakery products - such as bread, pastries, cakes, and other baked goods - are produced and sold on-site. Their popularity contributes significantly to the bakery and confectionery market, as consumers value the convenience, variety, and quality offered. This trend continues to boost sales and innovation in the sector. For instance, in January 2024, according to the SupplySide Food & Beverage Journal, a US-based trade publication, the in-store bakery category recorded $20 billion in annual revenue, reflecting a 10.8% increase in dollar sales over the 52-week period ending October 2023. Therefore, the rising popularity of in-store bakeries in supermarkets is supporting the bakery and confectionery market.
Leading companies in the bakery and confectionery market are focusing on technological advancements, such as Cadbury cookies, to improve product quality, innovate flavors, meet consumer demand for convenient snacks, and strengthen brand partnerships. Cadbury cookies are a line of cookies made with Cadbury chocolate, offering a combination of crunchy texture and rich chocolate flavor. For instance, in June 2023, Baker & Baker, a UK-based bakery company, launched Cadbury cookies, which feature premium Cadbury chocolate, a variety of flavors, crunchy texture, convenient on-the-go packaging, and high-quality ingredients. These cookies leverage Cadbury’s strong brand recognition, making them a popular choice for indulgent treats.
In February 2025, Martin Braun-Gruppe, a Germany-based bakery and confectionery manufacturer, acquired Hoff’s Bakery for an undisclosed amount. Through this acquisition, Martin Braun-Gruppe aims to strengthen its frozen bakery and dessert portfolio, expand its presence in the North American market, and enhance production capabilities to meet growing global demand. Hoff’s Bakery is a US-based manufacturer specializing in premium frozen desserts and baked products for the foodservice and retail sectors.
Major companies operating in the bakery & confectionary market are Nestlé S.A., PepsiCo Inc., Mars Inc., Mondelez International, Roshen Confectionery Corp., The Kraft Heinz Company, Valeo Foods Group, Grupo Bimbo S.A.B. de C.V., General Mills Inc., Ferrero Group, Kellanova, Lotte Corp., The Hershey Company, Yamazaki Baking Co. Ltd., Barry Callebaut AG, The J.M. Smucker Company, Flowers Foods Inc., Bimbo Bakeries USA, Hostess Brands Inc., Lindt & Sprüngli AG, PIM Brands Inc., Crown Confectionery Co.
Asia-Pacific was the largest region in the bakery and confectionary market in 2025. Western Europe was the second-largest region in the bakery and confectionary market. The regions covered in the bakery & confectionary market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the bakery & confectionary market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The bakery and confectionery market consists of sales of oats breakfast cereal, grains breakfast cereal, sugar, chocolate confectionery, sugar confectionery, gum confectionery, bread, cake, pastries, cookie and cracker, dry pasta, dough, flour mixes, tortilla, and other bakery and confectionery. The companies in the bakery and confectionery industry process raw materials into bakery and confectionery, package and distribute them through various distribution channels to both individual customers and commercial establishments. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Bakery & Confectionary Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses bakery & confectionary market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for bakery & confectionary? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The bakery & confectionary market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Sugar and Confectionery Products; Bread and Bakery Products2) By Price Point: Economy; Mid-Range; Luxury
3) By Distribution Channel: Supermarkets or Hypermarkets; Convenience Stores; E-Commerce; Other Distribution Channels
Subsegments:
1) By Sugar and Confectionery Products: Chocolates; Hard Candy; Gummy Candies; Marshmallows; Licorice2) By Bread and Bakery Products: Sliced Bread; Artisan Bread; Rolls and Buns; Flatbreads
Companies Mentioned: Nestlé S.a.; PepsiCo Inc.; Mars Inc.; Mondelez International; Roshen Confectionery Corp.; the Kraft Heinz Company; Valeo Foods Group; Grupo Bimbo S.a.B. de C.V.; General Mills Inc.; Ferrero Group; Kellanova; Lotte Corp.; the Hershey Company; Yamazaki Baking Co. Ltd.; Barry Callebaut AG; the J.M. Smucker Company; Flowers Foods Inc.; Bimbo Bakeries USA; Hostess Brands Inc.; Lindt & Sprüngli AG; PIM Brands Inc.; Crown Confectionery Co.
Countries: China; India; Japan; Australia; Indonesia; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; Taiwan; New Zealand; UK; Germany; France; Italy; Spain; Austria; Belgium; Denmark; Finland; Ireland; Netherlands; Norway; Portugal; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Bakery & Confectionary market report include:- Nestlé S.A.
- PepsiCo Inc.
- Mars Inc.
- Mondelez International
- Roshen Confectionery Corp.
- The Kraft Heinz Company
- Valeo Foods Group
- Grupo Bimbo S.A.B. de C.V.
- General Mills Inc.
- Ferrero Group
- Kellanova
- Lotte Corp.
- The Hershey Company
- Yamazaki Baking Co. Ltd.
- Barry Callebaut AG
- The J.M. Smucker Company
- Flowers Foods Inc.
- Bimbo Bakeries USA
- Hostess Brands Inc.
- Lindt & Sprüngli AG
- PIM Brands Inc.
- Crown Confectionery Co.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 994.24 Billion |
| Forecasted Market Value ( USD | $ 1210 Billion |
| Compound Annual Growth Rate | 5.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 23 |


