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Retail in Tunisia

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    Report

  • 39 Pages
  • April 2023
  • Region: Tunisia
  • Euromonitor International
  • ID: 5781441
The persistent challenge of inflationary pressure continued to hinder growth in retail in Tunisia in 2022, despite concerted government efforts to alleviate the issue. This economic strain remains and is especially pronounced in discretionary goods, where demand has slowed due to the dual impact of currency depreciation and ongoing supply chain constraints. As a result, consumers are faced with increased prices and limited product availability, leading to a shift in purchasing behaviour.

The analyst's Retail in Tunisia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product Coverage:
Retail E-Commerce, Retail Offline.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL IN TUNISIA
EXECUTIVE SUMMARY
  • Retail in 2022: The big picture
  • Informal retail
  • What next for retail?
MARKET DATA
  • Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
  • Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
  • Table 3 Sales in Retail Offline by Channel: Value 2017-2022
  • Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
  • Table 5 Retail Offline Outlets by Channel: Units 2017-2022
  • Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
  • Table 7 Retail GBO Company Shares: % Value 2018-2022
  • Table 8 Retail GBN Brand Shares: % Value 2019-2022
  • Table 9 Retail Offline GBO Company Shares: % Value 2018-2022
  • Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022
  • Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022
  • Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022
  • Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
  • Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
  • Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
  • Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027
  • Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
  • Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027
  • Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GROCERY RETAILERS IN TUNISIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Tumultuous times prompt intervention to reduce prices
  • Carrefour adapts to evolving demand and secures leadership
  • Forecourt retailers benefit from investment in petrol stations
PROSPECTS AND OPPORTUNITIES
  • Food insecurity to continue as political tensions pose potential threat to growth
  • New development to bolster urban-based outlets, though more work is needed to promote substantial growth overall
  • Discounters to gain further ground, driven by Aziza’s aggressive expansion
CHANNEL DATA
  • Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
  • Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022
  • Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
  • Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022
  • Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022
  • Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022
  • Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
  • Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
  • Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
  • Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
  • Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
  • Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
  • Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
NON-GROCERY RETAILERS IN TUNISIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Rising costs in raw materials and the persistent expansion of illicit trading curbs growth in home products specialists in 2022
  • Appliances and electronics specialists take issue with new government policies
  • Pharmacies suffers shortages as major players exit the country
PROSPECTS AND OPPORTUNITIES
  • More multinational withdrawals feared
  • Tdiscount partnership with El Araby to boost local production
  • Growth threatened by persistent threat from informal retailers
CHANNEL DATA
  • Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
  • Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
  • Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
  • Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
  • Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
  • Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
  • Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
  • Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
  • Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
  • Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DIRECT SELLING IN TUNISIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Direct selling attracts agents amid economic uncertainty
  • Leading player Areva Nature benefits from health and wellness trends
  • Oriflame maintains second place despite drop in value share
PROSPECTS AND OPPORTUNITIES
  • Economic constraints will force players to adapt in terms of products and prices
  • Health and beauty to continue to drive growth as female-focused sustainability is set to take on greater importance
  • Rising unemployment may attract more agents to direct selling
CHANNEL DATA
  • Table 46 Direct Selling by Product: Value 2017-2022
  • Table 47 Direct Selling by Product: % Value Growth 2017-2022
  • Table 48 Direct Selling GBO Company Shares: % Value 2018-2022
  • Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022
  • Table 50 Direct Selling Forecasts by Product: Value 2022-2027
  • Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN TUNISIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Retail e-commerce rises rapidly in 2022
  • Magasin Général acquires Founa
  • E-commerce offers new job opportunities
PROSPECTS AND OPPORTUNITIES
  • Growth to continue, fuelled by collaborations and investment
  • Though demand will rise, growth is threatened by the continued expansion of the informal market
  • Government intervention necessary to foster prolonged growth
CHANNEL DATA
  • Table 52 Retail E-Commerce by Product: Value 2017-2022
  • Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022
  • Table 54 Retail E-Commerce GBO Company Shares: % Value 2018-2022
  • Table 55 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
  • Table 56 Forecast Retail E-Commerce by Product: Value 2022-2027
  • Table 57 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027