The global dog supplement market size was valued at $241.6 million in 2021, and is projected to reach $468.5 million by 2031, registering a CAGR of 6.9% from 2022 to 2031.
Dogs are mostly recognized as domesticated mammals. They are popular pets as they are usually playful, friendly, loyal, and listen to humans. People adopt various species of dogs such as Labrador retrievers, bulldogs, German shepherds, golden retrievers, poodles, and beagle.
The Dog supplement market is expected to witness high growth owing to some of the reasons such as rapid growth of the retail sector and pet shops. Pet supplement is a new and innovative product segment in the pet food industry, which not only requires advertisement for its awareness but also a wide area distribution network. Rapid increase in the number of large retail stores including supermarkets and hypermarkets in developing economies has enabled easier availability of pet supplements, as these stores help increase sales of organic and conventional pet supplement products. As a result, the demand of the Dog supplement market will soar in the years to come.
The North America dog supplement market had a major share in 2021 and is projected to grow significantly during the forecast period, owing to its significant research and development capabilities and well-developed infrastructure, the area is expected to contribute the most money to the global market during the forecasted period. North America witnessed the highest share in the dog supplement market in 2021 and is expected to sustain its share during the forecast period. A high number of pet ownership and increase in spending capacity on pet care products, including health care and grooming products are some of the major attributes for growth of the market in this region. Increasing pet humanization, growing trend of nuclear families, and adoption rate of pet especially among the young population are some of the factors have impelled the demand for dog supplements across the North America region.
However, traditional ways of feeding pet animals which would lower global demand. Traditionally, owners fed their cats, dogs, and other pet animals with milk and homemade food, which included leftovers and scraps from family meals. In most developing countries, including India and China, people are not aware of pet food and supplements, and they do not consider it important to take care of their pet animals.
The dog supplement market is segmented on the basis of source, application, distribution channel, and region. On the basis of source, the market is bifurcated into organic and conventional. On the basis of application, the market is bifurcated into multivitamins, skin & coat, hip & joint, prebiotics & probiotics, calming, and others. On the basis of distribution channel, the market is bifurcated into online and offline. The offline subsegment can be further classified into supermarkets/hypermarket, convenience stores, specialist retailers, and others. On the basis of region, it is analyzed across North America (U.S., Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, Belgium, Netherlands, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Thailand, Indonesia, and Rest of Asia-Pacific), and LAMEA (Brazil, Chile, UAE, Argentina, South Africa, Saudi Arabia, Turkey, and Rest of LAMEA).
The prominent market players are Nestlé Purina Petcare, Virbac, Bayer AG, NOW Foods, Food Science Corporation, Ark Naturals; Zoetis Inc, Nutramax Laboratories, Inc, PetHonesty, Zesty Paws, Manna Pro Products, and Vetoquinol.
Dogs are mostly recognized as domesticated mammals. They are popular pets as they are usually playful, friendly, loyal, and listen to humans. People adopt various species of dogs such as Labrador retrievers, bulldogs, German shepherds, golden retrievers, poodles, and beagle.
The Dog supplement market is expected to witness high growth owing to some of the reasons such as rapid growth of the retail sector and pet shops. Pet supplement is a new and innovative product segment in the pet food industry, which not only requires advertisement for its awareness but also a wide area distribution network. Rapid increase in the number of large retail stores including supermarkets and hypermarkets in developing economies has enabled easier availability of pet supplements, as these stores help increase sales of organic and conventional pet supplement products. As a result, the demand of the Dog supplement market will soar in the years to come.
The North America dog supplement market had a major share in 2021 and is projected to grow significantly during the forecast period, owing to its significant research and development capabilities and well-developed infrastructure, the area is expected to contribute the most money to the global market during the forecasted period. North America witnessed the highest share in the dog supplement market in 2021 and is expected to sustain its share during the forecast period. A high number of pet ownership and increase in spending capacity on pet care products, including health care and grooming products are some of the major attributes for growth of the market in this region. Increasing pet humanization, growing trend of nuclear families, and adoption rate of pet especially among the young population are some of the factors have impelled the demand for dog supplements across the North America region.
However, traditional ways of feeding pet animals which would lower global demand. Traditionally, owners fed their cats, dogs, and other pet animals with milk and homemade food, which included leftovers and scraps from family meals. In most developing countries, including India and China, people are not aware of pet food and supplements, and they do not consider it important to take care of their pet animals.
The dog supplement market is segmented on the basis of source, application, distribution channel, and region. On the basis of source, the market is bifurcated into organic and conventional. On the basis of application, the market is bifurcated into multivitamins, skin & coat, hip & joint, prebiotics & probiotics, calming, and others. On the basis of distribution channel, the market is bifurcated into online and offline. The offline subsegment can be further classified into supermarkets/hypermarket, convenience stores, specialist retailers, and others. On the basis of region, it is analyzed across North America (U.S., Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, Belgium, Netherlands, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Thailand, Indonesia, and Rest of Asia-Pacific), and LAMEA (Brazil, Chile, UAE, Argentina, South Africa, Saudi Arabia, Turkey, and Rest of LAMEA).
The prominent market players are Nestlé Purina Petcare, Virbac, Bayer AG, NOW Foods, Food Science Corporation, Ark Naturals; Zoetis Inc, Nutramax Laboratories, Inc, PetHonesty, Zesty Paws, Manna Pro Products, and Vetoquinol.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the dog supplement market analysis from 2021 to 2031 to identify the prevailing dog supplement market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the dog supplement market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global dog supplement market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Application
- Multivitamin
- Skin and coat
- Hip and joint
- Prebiotics and probiotics
- Calming
- Others
By Source
- Organic
- Comventional
By Distribution Channel
- Online
- Offline
- sub type
- Supermarket and hypermarket
- Convience stores
- Specialist retailers
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Belgium
- Russia
- Netherlands
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Thailand
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- Chile
- Turkey
- South Africa
- Rest of LAMEA
Key Market Players
- Ark Naturals
- NOW Foods
- Food Science Corporation
- Pet Honesty
- Vetoquinol
- Zesty Paws
- Virbac
- Nestle Purina PetCare
- Bayer AG
- Nutramax Laboratories, Inc
- Compana Pet Brands
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: DOG SUPPLEMENT MARKET, BY SOURCE
CHAPTER 5: DOG SUPPLEMENT MARKET, BY APPLICATION
CHAPTER 6: DOG SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: DOG SUPPLEMENT MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report titled, “Dog Supplement Market," the dog supplement market was valued at $241.60 million in 2021, and is estimated to reach $468.5 million by 2031, growing at a CAGR of 6.9% from 2022 to 2031.The dog is a wolf that was domesticated. Its closest living relative is the modern wolf, which is descended from the extinct Pleistocene wolf, also known as the domestic dog. They are popular pets as they are usually playful, friendly, loyal, and listen to humans. Some of the species are Labrador retrievers, bulldogs, German shepherds, golden retrievers, poodles, and beagles.
Key factors that drive the growth of the dog supplement market include a rise in the trend of pet humanization, rise in the standard of living and purchasing power, and rapid growth of the retail sector and pet shops. Moreover, pet owners are willing to spend more money to safeguard the security of their animals by looking for supplements that are more palatable, more potent, more durable, and capable of treating a wider range of health issues. This is anticipated to lead to an increase in demand for health supplements in the upcoming years. Millennials who own pets think that children and pets are similar in that they both require good care and should be treated as such. The supplements include vitamins that are natural and organic, aid in the treatment of gastrointestinal issues, and act as antioxidants to slow the aging process. All of this is anticipated to increase market demand during the forecast period.
Traditionally, owners fed their cats, dogs, and other pet animals with milk and homemade food, which included leftovers and scraps from family meals. In most developing countries, including India and China, people are not aware of pet food and supplements, and they do not consider it important to take care of their pet animals. Traditional ways of feeding pet animals are expected to hinder the growth of the dog supplement market.
Pet owners necessarily play an active role in determining the diet of their pets and their nutritional choices are expected to be influenced by numerous factors, including their knowledge of the nutritional needs of their pets; their perceptions regarding nutritional value, marketing and advertisement of pet care products; and safety of feed ingredients. However, the lack of knowledge regarding nutritious value of pet food supplements restrains the market growth.
CBD (cannabidiol) is one of the primary chemical compounds found in the cannabis plant. The use of cannabis in pet supplements has gained major popularity as regulations have become less stringent. Cannabis-based pet supplements are available in concentrates, isolates, and synthetic forms. In cannabis-based supplement products, anxiety-curing products are most useful to lower anxiety. In addition, pet owners are looking for CBD as an alternative to mitigate pain and allergies. Cannabis-based products were highly visible at recent Global Pet Expo in Orlando (March 2019). Moreover, cannabis-based pet supplements are majorly sold through online stores including PetSmart.
The introduction of new products made from organic and natural ingredients is expected to disrupt the assumption that the pet supplement sector uses artificial ingredients or ingredients made from chemical additives. Consumers are increasingly adopting products with organic labels to not get affected by chemicals and artificial ingredients. Many pet food and supplement processing industries hence come up with organic ingredient-based products, which are heavily demanded by pet owners. People get more conscious about the beneficial and healthy effects of organic pet supplements, so pet owns finding organic labeled pet food and supplements. Growth in innovation in ingredients and acceptance of organic pet supplements are expected to provide lucrative opportunities for the growth of dog supplement manufactures.
The market also offers growth opportunities to the key players. Key players use a variety of tactics to increase their market share. These include stepping up their spending in website development to solidify their position on e-commerce platforms. In addition, different novel items are being produced from organic and natural sources, and product awareness is growing. As a result, a sizable consumer base could be developed in the upcoming years.
The dog supplement market is segmented on the basis of source, application, distribution channel, and region. On the basis of source, the market is bifurcated into organic and conventional. On the basis of application, the market is bifurcated into multivitamins, skin & coat, hip & joint, prebiotics & probiotics, calming, and others. On the basis of distribution channels, the market is bifurcated into online and offline. The offline subsegment can be further classified into supermarkets/hypermarkets, convenience stores, specialist retailers, and others. On the basis of region, it is analyzed across North America (U.S., Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, Belgium, Netherlands, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Thailand, Indonesia, and Rest of Asia-Pacific), and LAMEA (Brazil, Chile, UAE, Argentina, South Africa, Saudi Arabia, Turkey, and Rest of LAMEA).
The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have been also focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the dog supplement market include Nestlé Purina Petcare, Virbac, Bayer AG, NOW Foods, Food Science Corporation, Ark Naturals; Zoetis Inc, Nutramax Laboratories, Inc, PetHonesty, Zesty Paws, Manna Pro Products, and Vetoquinol.
Key Market Insights
- On the basis of source, the organic segment witnessed the highest CAGR in the market
- On the basis of application, the hip & joint segment witnessed the major CAGR in the market.
- On the basis of the distribution channel, the offline segment was the highest revenue contributor to the market, and is estimated to reach $371.5 million by 2031, with a CAGR of 6.6%.
- On the basis of region, North America was the highest revenue contributor, accounting for $99.2 million in 2021, and it is estimated to grow at a CAGR of 5.5% during the forecast period.
Companies Mentioned
- Ark Naturals
- NOW Foods
- Food Science Corporation
- Pet Honesty
- Vetoquinol
- Zesty Paws
- Virbac
- Nestle Purina PetCare
- Bayer AG
- Nutramax Laboratories, Inc
- Compana Pet Brands
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 290 |
| Published | February 2023 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 241.6 million |
| Forecasted Market Value ( USD | $ 468.5 million |
| Compound Annual Growth Rate | 6.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
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About the Dog Supplement Market
The Dog Supplement market is a segment of the Pet Care and Services industry. It includes products such as vitamins, minerals, and other supplements that are designed to improve the health and wellbeing of dogs. These products are typically sold in pet stores, veterinary clinics, and online retailers. Dog supplements are designed to provide additional nutrition and support for a variety of health issues, including joint health, skin and coat health, digestive health, and immune system support. They Read more
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