The global face concealer market was valued at $7.2 billion in 2021, and is projected to reach $12 billion by 2031, growing at a CAGR of 5.5% from 2022 to 2031.A concealer, also known as a color corrector, is a type of cosmetic that is used to conceal skin imperfections. Dark circles under the eyes, blemishes, and hyperpigmentation are some of examples of these flaws. Concealer is a lighter cosmetic that can be used in conjunction with foundation to even out the skin tone. Concealer and foundation are both commonly used to make skin look more uniform in color and are available in a wide range of colors and opacities, though concealer is heavily pigmented.
The global concealer market is growing in tandem with the global facial makeup market. With the growing trend for polished looks and groomed personalities, there is an increase in the demand for facial makeup, which in turn leads to the growth of the facial make-up market. Other factors driving the concealer market's expansion include a rise in disposable income and consumer spending power. Furthermore, the availability of concealers on e-commerce websites has increased their global market sales.
Increased female labor-force participation and a surge in physical appearance sensitivity among millennial customers worldwide are driving the market growth. Consumer interest in facial makeup products has increased because of the influence of social media and the rise in the selfie trend, particularly among youngsters. Furthermore, constant product development by manufacturers, combined with aggressive marketing, has aided market growth. The rise in the disposable income of consumers, as well as their growing interest in personal hygiene and physical appearance, drive the market growth. Rise in the popularity of makeup among male consumers is expected to drive the growth of the face concealer market during the forecast period.
Furthermore, a significant increase in brand recognition and influence of makeup products such as concealers and foundations via social platforms is expected to drive market growth during the forecast period. The surge in consumer awareness of natural ingredient-based cosmetics and their effects on the human body drives market growth.
Makeup contains several synthetic chemicals, such as preservatives, pigments, and other additives, which can cause serious side effects in the body, such as allergic reactions, acne, and black marks. A rise in customer awareness about the negative effects of makeup products is expected to limit the growth of the face concealer market during the forecast period.
The face concealer market is segmented on the basis of type, gender, end user, distribution channel, and region. By type, the market is divided into liquid concealer, cream concealer, stick, and balm. By gender, the market is categorized into men, women, and unisex. By end-user, the market is bifurcated into personal and commercial. By distribution channel, the market is classified into hypermarkets/supermarkets, specialty stores, online sales channels, and others. Region-wise the market is classified into North America, Europe, Asia-Pacific, and LAMEA.
The players operating in the global market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. Key players included in the analysis of the face concealer market are Amway Corporation, Avon Products Inc, Bobbi Brown Professional Cosmetics, Inc., Dior, Estee Lauder Companies, FSN E-Commerce Ventures Limited, L'Oreal S.A., Oriflame Cosmetic S.A., Pacifica Beauty, Revlon Inc, Shiseido Co. Ltd., Skin Food Co Ltd, The Procter& Gamble Company, Unilever Plc, and Weleda.
The global concealer market is growing in tandem with the global facial makeup market. With the growing trend for polished looks and groomed personalities, there is an increase in the demand for facial makeup, which in turn leads to the growth of the facial make-up market. Other factors driving the concealer market's expansion include a rise in disposable income and consumer spending power. Furthermore, the availability of concealers on e-commerce websites has increased their global market sales.
Increased female labor-force participation and a surge in physical appearance sensitivity among millennial customers worldwide are driving the market growth. Consumer interest in facial makeup products has increased because of the influence of social media and the rise in the selfie trend, particularly among youngsters. Furthermore, constant product development by manufacturers, combined with aggressive marketing, has aided market growth. The rise in the disposable income of consumers, as well as their growing interest in personal hygiene and physical appearance, drive the market growth. Rise in the popularity of makeup among male consumers is expected to drive the growth of the face concealer market during the forecast period.
Furthermore, a significant increase in brand recognition and influence of makeup products such as concealers and foundations via social platforms is expected to drive market growth during the forecast period. The surge in consumer awareness of natural ingredient-based cosmetics and their effects on the human body drives market growth.
Makeup contains several synthetic chemicals, such as preservatives, pigments, and other additives, which can cause serious side effects in the body, such as allergic reactions, acne, and black marks. A rise in customer awareness about the negative effects of makeup products is expected to limit the growth of the face concealer market during the forecast period.
The face concealer market is segmented on the basis of type, gender, end user, distribution channel, and region. By type, the market is divided into liquid concealer, cream concealer, stick, and balm. By gender, the market is categorized into men, women, and unisex. By end-user, the market is bifurcated into personal and commercial. By distribution channel, the market is classified into hypermarkets/supermarkets, specialty stores, online sales channels, and others. Region-wise the market is classified into North America, Europe, Asia-Pacific, and LAMEA.
The players operating in the global market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. Key players included in the analysis of the face concealer market are Amway Corporation, Avon Products Inc, Bobbi Brown Professional Cosmetics, Inc., Dior, Estee Lauder Companies, FSN E-Commerce Ventures Limited, L'Oreal S.A., Oriflame Cosmetic S.A., Pacifica Beauty, Revlon Inc, Shiseido Co. Ltd., Skin Food Co Ltd, The Procter& Gamble Company, Unilever Plc, and Weleda.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the face concealer market analysis from 2021 to 2031 to identify the prevailing face concealer market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the face concealer market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global face concealer market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Liquid Concealer
- Sub-type
- Radiant Shimmer
- Matte
- Satin
- Cream Concealer
- Stick
- Balm
By Gender
- Men
- Women
- Unisex
By End User
- Personal
- Commercial
By Distribution Channel
- Hypermarket/Supermarket
- Specialty Stores
- Online Sales Channel
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Sweden
- Netherlands
- Denmark
- Poland
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Thailand
- Malaysia
- Singapore
- Indonesia
- New Zealand
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- South Africa
- Middle East
- Saudi Arabia
- Egypt
- Nigeria
- Rest of LAMEA
Key Market Players
- Amway Corporation
- Skin Food
- Armani Beauty
- The Avon Company
- Pacifica Beauty LLC
- Procter & Gamble
- L'Oréal Professional
- Global cosmetics (HK) Company Limited
- Unilever plc
- Dior
- Oriflame Cosmetics S.A.
- Elizabeth Arden
- Weleda
- Shiseido Company, Limited
- Estee Lauder Companies Inc.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: FACE CONCEALER MARKET, BY TYPE
CHAPTER 5: FACE CONCEALER MARKET, BY GENDER
CHAPTER 6: FACE CONCEALER MARKET, BY END USER
CHAPTER 7: FACE CONCEALER MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 8: FACE CONCEALER MARKET, BY REGION
CHAPTER 9: COMPETITIVE LANDSCAPE
CHAPTER 10: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report titled, “Face Concealer Market," the face concealer market was valued at $7.2 billion in 2021, and is estimated to reach $12 billion by 2031, growing at a CAGR of 5.5% from 2022 to 2031.Concealer is majorly used by women or those in the glamour industry. It is like foundation, but is applied to specific areas of the face rather than the entire face. The type of concealer to be used varies according to people's skin tone and skin type. As a result, companies have developed a variety of shades and tones to suit different skin tones.
The rise in number of working women, and increase in awareness about their physical appearance are key growth drivers for the global facial make-up market. The surge in demand for natural and organic cosmetics is driving the demand for cosmetic products that contain natural plant-based ingredients and clean-label packaging, which is driving the global sales of facial make-up.
Face concealer contains natural ingredients such as antioxidants, vitamins C and E, jojoba oil, peptides, hyaluronic acid, chamomile oil, other moisturizing agents, and similar others propel the growth of the face concealer market. The market has already evolved in countries such as the U.S., Canada, and Europe, therefore, the market is growing at a steady rate in these countries. Moreover, the manufacturers of face concealer products are capitalizing on the rise in consumer interest in medicated products and have started investments in manufacturing products with natural ingredients, to improve their sales. In addition, changes in the behavior of consumers toward a healthier lifestyle is another major factor that drives the growth of the market.
Trade restrictions, intense competition, and an increase in demand for low-cost items impede the market growth and cause product quality to deteriorate. Small-scale business owners enter the market and use low-quality raw materials to make a good profit margin for themselves due to the high fluctuation in raw material prices. On the other hand, reputed brand products are exorbitantly priced, and consumers are eager to find low-cost alternatives. This market demand for low-cost products from a reputable brand gives rise to counterfeit products. In recent years, counterfeit products have deeply penetrated the market, impeding the operations of well-known brands. The decline in product quality and the widespread availability of counterfeit products impede the growth of the global face concealer market.
Stringent regulations imposed on the use of cosmetic ingredients by government agencies such as the Food and Drug Administration (FDA) and the European Union, on the other hand, are major market development constraints. The use of harmful chemicals in facial make-up products may cause allergic reactions, limiting market growth.
The COVID-19 pandemic has influenced consumer spending habits, resulting in a decline in market growth, due to various government restrictions and multiple measures aimed at reducing the spread of coronavirus, which reduced the sale of face concealer, since it does not fall under the category of necessary goods and services.
The face concealer market is segmented on the basis of type, gender, end user, distribution channel, and region. By type, the market is divided into liquid concealer, cream concealer, stick, and balm. By gender, the market is categorized into men, women, and unisex. By end-user, the market is bifurcated into personal and commercial. By distribution channel, the market is classified into hypermarkets/supermarkets, specialty stores, online ssales channels, and others. Region-wise the market is classified into North America, Europe, Asia-Pacific, and LAMEA.
The players operating in the global market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. Key players included in the analysis of the face concealer market are - Amway Corporation, Avon Products Inc, Bobbi Brown Professional Cosmetics, Inc., Dior, Estee Lauder Companies, FSN E-Commerce Ventures Limited, L'Oreal S.A., Oriflame Cosmetic S.A., Pacifica Beauty, Revlon Inc, Shiseido Co. Ltd. , Skin Food Co Ltd, The Procter& Gamble Company, Unilever Plc, and Weleda.
Key Market Findings
- By type, the liquid cream segment dominated the global market in 2021, and is likely to remain dominant during the forecast period.
- By gender, the women segment dominated the global market in 2021 and is likely to remain dominant during the forecast period.
- By end user, the personal segment dominated the global market in 2021 and is likely to remain dominant during the forecast period.
- By distribution channel, the hypermarkets/supermarkets segment dominated the global market in 2021 and is likely to remain dominant during the forecast period.
- Region wise, Asia-Pacific dominated the global market in 2021 and is likely to remain dominant during the forecast period.
Key Market Segments
- Type
- Liquid Concealer
- Radiant Shimmer
- Matte
- Satin
- Cream Concealer
- Stick
- Balm
- Gender
- Men
- Women
- Unisex
- End User
- Personal
- Commercial
- Distribution Channel
- Hypermarket/Supermarket
- Specialty Stores
- Online Sales Channel
- Others
Companies Mentioned
- Amway Corporation
- Skin Food
- Armani Beauty
- The Avon Company
- Pacifica Beauty LLC
- Procter & Gamble
- L'Oréal Professional
- Global cosmetics (HK) Company Limited
- Unilever plc
- Dior
- Oriflame Cosmetics S.A.
- Elizabeth Arden
- Weleda
- Shiseido Company, Limited
- Estee Lauder Companies Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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