The global maternity & personal care market size was $58,137.5 million in 2021 and is predicted to expand at a CAGR of 6.5%, generating revenue of $106,499.9 million by 2031.
A healthy and well-maintained body requires proper personal maintenance. Healthy grooming practices always include good personal hygiene. Personal care items are essential if one wants to properly take care of body and health. Maternity and personal care products encompass a wide variety of beauty and health-related products such as skincare, haircare, body care, and health supplements. Pregnancy has emerged as an upcoming trend and is providing numerous business growth chances to enterprises, prompting them to manufacture a wide range of products such as maternity apparel and devices.
However, the high cost of personal care products is expected to impede market growth. In rural areas of developing and underdeveloped countries, people still prefer to use natural remedies for maintaining their personal hygiene. The main reasons for the same are a lack of awareness about the presence of a wide range of skincare products in the market and their lack of affordability. In such areas, the market players find it difficult to penetrate and offer their products to the people. This factor is likely to hinder market growth in the future.
The rising trend of using natural and organic skincare products has been fueled by the adverse effects of chemicals present in personal care products on customers, which can cause conditions including skin irritation, allergies, and dullness of the skin. Using synthetic cosmetics for an extended time may result in toxicity, hormone imbalance, and a variety of other health problems. Organic products, on the other hand, do not hurt the skin in any way and instead use substances like plant extracts and natural oils. Customers prefer natural skincare and cosmetics that are devoid of chemicals and open about their ingredients, which is anticipated to increase demand for these goods and drive the market growth.
The COVID-19 pandemic has had a negative impact on the maternity & personal care market. Owing to strict government regulations and complete lockdowns, the companies active in the market had to pause their R&D activities and production line due to the unavailability of raw materials as the import and export of raw materials and products were paused due to rising infection cases. Also, the non-availability of manpower during the COVID-19 pandemic further impacted the market growth. Also, the market and shops were completely closed, and the customers were unable to shop in real stores. Due to challenges such as limited operations in most industries and a disturbed supply-demand chain, the Maternity & Personal Care Market experienced a lengthy downturn.
The key players profiled in this report include Edgewell personal care, Jubilant Ingrevia, Kaya, Unilever, P&G, Johnson & Johnson, Estée Lauder, Amoralia, Seraphine, Isabella Oliver, Mama Mio Inc., and Destination Maternity Corporation.
A healthy and well-maintained body requires proper personal maintenance. Healthy grooming practices always include good personal hygiene. Personal care items are essential if one wants to properly take care of body and health. Maternity and personal care products encompass a wide variety of beauty and health-related products such as skincare, haircare, body care, and health supplements. Pregnancy has emerged as an upcoming trend and is providing numerous business growth chances to enterprises, prompting them to manufacture a wide range of products such as maternity apparel and devices.
However, the high cost of personal care products is expected to impede market growth. In rural areas of developing and underdeveloped countries, people still prefer to use natural remedies for maintaining their personal hygiene. The main reasons for the same are a lack of awareness about the presence of a wide range of skincare products in the market and their lack of affordability. In such areas, the market players find it difficult to penetrate and offer their products to the people. This factor is likely to hinder market growth in the future.
The rising trend of using natural and organic skincare products has been fueled by the adverse effects of chemicals present in personal care products on customers, which can cause conditions including skin irritation, allergies, and dullness of the skin. Using synthetic cosmetics for an extended time may result in toxicity, hormone imbalance, and a variety of other health problems. Organic products, on the other hand, do not hurt the skin in any way and instead use substances like plant extracts and natural oils. Customers prefer natural skincare and cosmetics that are devoid of chemicals and open about their ingredients, which is anticipated to increase demand for these goods and drive the market growth.
The COVID-19 pandemic has had a negative impact on the maternity & personal care market. Owing to strict government regulations and complete lockdowns, the companies active in the market had to pause their R&D activities and production line due to the unavailability of raw materials as the import and export of raw materials and products were paused due to rising infection cases. Also, the non-availability of manpower during the COVID-19 pandemic further impacted the market growth. Also, the market and shops were completely closed, and the customers were unable to shop in real stores. Due to challenges such as limited operations in most industries and a disturbed supply-demand chain, the Maternity & Personal Care Market experienced a lengthy downturn.
The key players profiled in this report include Edgewell personal care, Jubilant Ingrevia, Kaya, Unilever, P&G, Johnson & Johnson, Estée Lauder, Amoralia, Seraphine, Isabella Oliver, Mama Mio Inc., and Destination Maternity Corporation.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the maternity & personal care market analysis from 2021 to 2031 to identify the prevailing maternity & personal care market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the maternity & personal care market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global maternity & personal care market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By End user
- Male
- Female
- Children and Infants
By Maternal Apparel
- Day wear
- Night wear
- Innerwears
By Personal Care
- Stretch Marks Minimizer
- Body Restructuring Gels
- Itching prevention creams
- Skin Toning Creams
- Others
By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
By Product Category
- Skin Care
- Hair Care
- Oral Care
- Cosmetics
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- UAE
- South Africa
- Rest of LAMEA
Key Market Players
- Edgewell Personal Care
- Jubiliant Ingrevea
- Kaya Ltd
- Unilever plc
- Proctor & Gamble Co.
- Johnson & Johnson
- Amoralia
- Mama Mio Inc.
- Seraphine
- Destination Maternity Corporation
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: MATERNITY & PERSONAL CARE MARKET, BY PRODUCT CATEGORY
CHAPTER 5: MATERNITY & PERSONAL CARE MARKET, BY END USER
CHAPTER 6: MATERNITY & PERSONAL CARE MARKET, BY MATERNAL APPAREL
CHAPTER 7: MATERNITY & PERSONAL CARE MARKET, BY PERSONAL CARE
CHAPTER 8: MATERNITY & PERSONAL CARE MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 9: MATERNITY & PERSONAL CARE MARKET, BY REGION
CHAPTER 10: COMPETITIVE LANDSCAPE
CHAPTER 11: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report titled, “Maternity & Personal Care Market," the maternity & personal care market was valued at $58.1 billion in 2021, and is estimated to reach $106.5 billion by 2031, growing at a CAGR of 6.5% from 2022 to 2031.Maternity and personal care products are used in vast quantities all over the world. Any product used externally on the body, such as the skin, nails, hair, lips, and external genital organs, or applied internally, such as the teeth and mucous membrane of the oral cavity, for oral hygiene, prevent bad body odor, change in appearance, and maintain good health condition is considered personal care or cosmetics. Personal care and cosmetic items, unlike medicinal medications, can only be used externally. The fashion trends in developing countries like India have changed dramatically in recent years across a variety of market groups, and this process of evolution has ultimately resulted in the emergence of a few new categories. One of these is the maternity wear market, which very recently emerged as a distinct category.
The increase in the incidence of personal care issues among people such as hair loss, skin allergies, oral disorders, and others is predicted to boost the maternity & personal care market growth during the forecasted period. People are becoming more conscious of the need to keep a healthy lifestyle and raise their personal care in order to lead a high-quality life. In addition, the growing number of working women professionals, along with their increased preference for comfortable maternity attire and products for personal care such as supplements, creams, oils, and lotions, are likely to fuel market expansion over the forecast period.
Globally, the demand for pregnancy products has increased among women which is expected to drive the maternity & personal care market in the future. It is expected that the market for pregnancy-related products would grow as growing awareness regarding the importance of maintaining personal care and hygiene and an increase in disposable income in emerging economies. Also, the market is being driven by rising consumer awareness of the usage of personal care products and a strong demand for organic goods during pregnancy time. The entire market is developing as a result of the trend toward adopting organic pregnant personal care items due to safety concerns regarding chemical-based goods. Newer, safer, and more efficient versions are becoming available as a result of increased R&D.
The maternity & personal care market is segmented on the basis of product category, end user, maternal wear, product category, distribution channel, and region. On the basis of product category, the market is divided into skin care, hair care, oral care, cosmetics, and others. On the basis of end users, the market is classified into male, female, and children & infants. On the basis of maternal apparel, the market is divided into daywear, nightwear, and innerwear. On the basis of personal care, the market is classified into stretch marks minimizer, body restructuring gels, itching prevention creams, skin toning creams, and others. On the basis of distribution channels, the market is divided into supermarkets and hypermarkets, convenience stores, online, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, UAE, South Africa, and rest of LAMEA).
The key players profiled in the maternity & personal care market report include Aurora Edgewell personal care, Jubilant Ingrevia, Kaya, Unilever, P&G, Johnson & Johnson, Estée Lauder, Amoralia, Seraphine, Isabella Oliver, Mama Mio Inc., and Destination Maternity Corporation. The players in the market have been actively engaged in the adoption of various strategies such as acquisition, product launch, and expansion to remain competitive and gain an advantage over the competitors in the market. For instance, on January 23, 2023, Olay, an international skincare brand by P&G, announced the launch of its new ‘powerhouse’ moisturizer product in response to increased consumer demand.
Key Market Insights
- Based on product category, the skin care segment accounted for the highest market share in 2021 and is expected to have the fastest growth in the forecast time
- Based on end users, the female segment accounted for the highest market share growth in 2021 and the children & infants segment is anticipated to generate the fastest growth during the forecast period
- Based on maternal apparel, the daywear segment dominated the market share in 2021 and is predicted to witness the fastest growth during the forecast time
- Based on personal care, the stretch marks minimizer segment had a dominant market share in 2021 and is also likely to witness the fastest growth during the forecast years
- Based on the distribution channel, the online channel accounted for the highest revenue share in 2021 and is predicted to have the fastest growth during the forecast period
- Based on region, North America had the dominant market share in 2021, and Asia-Pacific is anticipated to have the fastest growth during the forecast period
Companies Mentioned
- Edgewell Personal Care
- Jubiliant Ingrevea
- Kaya Ltd
- Unilever plc
- Proctor & Gamble Co.
- Johnson & Johnson
- Amoralia
- Mama Mio Inc.
- Seraphine
- Destination Maternity Corporation
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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