Board Composite Container - New Packaging Innovations and Wider Opportunities

'Packaging Seize+Adapt Concept: Wider Opportunities for a Board Composite Container' uses the publisher's Pack-Track packaging innovation tool to take a closer look at a pack format used in the USA by Perfetti Van Melle for Mentos Pure Fresh chewing gum, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using the publisher's Pack-Track packaging innovation tool and takes a closer look at a sustainable paperboard Boardio(R) composite container that features an integral easy-open hinged lid, and considers how the format could potentially cross over into other categories.

Scope

• Discusses key features and packaging benefits of the Mentos Pure Fresh gum pack format
• Examines how this pack format taps into consumer trends within the publisher's TrendSights framework
• Explores how this easy-to-use pack format could be applied to other product categories

Reasons to Buy

• Use the publisher's Packaging Seize+Adapt Concept series to inspire packaging innovation
• Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry
• Discover to which product sectors this packaging innovation could potentially have application to create a point of difference