Vietnam Cards and Payments: Opportunities and Risks to 2030
Summary
The analyst’s ‘Vietnam Cards and Payments: Opportunities and Risks to 2030' report provides detailed analysis of market trends in Vietnam cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including debit, and credit cards during the review-period (2022-26e).The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2026e-30f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.
The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.
The analyst’s ‘Vietnam Cards and Payments: Opportunities and Risks to 2030' report provides top-level market analysis, information and insights into Vietnam cards and payments industry, including:
- Current and forecast values for each market in Vietnam cards and payments industry, including debit, and credit cards.
- Detailed insights into payment instruments including cash, credit transfer, cards, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
- Ecommerce market analysis.
- Analysis of various market drivers and regulations governing Vietnam cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, and credit cards.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- The competitive landscape of Vietnam cards and payments industry.
Key Highlights
- Cross-border payments are gaining traction in the country. To capitalize on this, in January 2025, NAPAS launched bilateral retail payment services via QR codes with Laos, allowing customers of seven Vietnamese banks-including VietinBank, Bank for Investment and Development of Vietnam (BIDV), and Vietcombank-to scan Laos QR codes and make payments directly from their mobile banking apps in local currencies. This eliminates the need for cash conversion and promotes cross-border transactions.
- On December 10, 2025, Vietnam’s National Assembly passed the Law on Ecommerce. The Law, led by the Ministry of Industry and Trade, took effect on July 1, 2026, and provides a comprehensive legal framework for ecommerce activities in Vietnam. Under the new Law, Vietnam introduces clearer requirements for ecommerce platforms, sellers, livestream commerce, and cross-border ecommerce activities. It defines the responsibilities of platform operators and other participants in ecommerce, strengthens transparency and accountability for livestreamed sales, and establishes rules covering foreign organizations and individuals engaged in ecommerce activities in Vietnam.
- To expand digital debit card offerings, financial institutions are introducing co-branded cards that combine payment and investment services. In June 2026, VietinBank, in partnership with SSI Securities and Visa, launched the ProfitX International debit card. The card offers up to 6% cashback on technology and entertainment spending at partner merchants and a 1% discount on foreign-currency conversion fees.
Scope
- Card market size in terms of number of cards, value and volume of transactions in Vietnam along with detailed card segmentation of debit, and credit cards available in the country.
- Market sizing and analysis of major payment instruments including cash, credit transfer, cards, direct debits and cheques.
- Payment market trends and growth for both historical and forecast period
- Competitor analysis with detailed insights into leading card issuers and schemes.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- A detailed snapshot of country's key alternative payment brands.
Reasons to Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to Vietnam cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in Vietnam cards and payments industry.
- Assess the competitive dynamics in Vietnam cards and payments industry.
- Gain insights into marketing strategies used for various card types in Vietnam.
- Gain insights into key regulations governing Vietnam cards and payments industry.
Table of Contents
1. Executive Summary2. Market Overview
3. Macroeconomics, Regulation, and Infrastructure
4. Payment Instruments
5. Card-Based Payments
6. Digital Wallet Payments
7. Buy Now Pay Later
8. Retail Payments
9. In-Store Payments
10. Ecommerce Payments
11. Bill Payments
12. P2P and Remittances
13. Appendix
List of Tables
- Key facts, 2026
- Payment instrument transaction values (LCU), 2022-2030f
- Payment instrument transaction values ($), 2022-2030f
- Payment instrument transaction volumes (units), 2022-2030f
- Payment cards in circulation by type (units), 2022-2030f
- Volume of payment card transactions (units), 2022-2030f
- Value of payment card transactions (LCU), 2022-2030f
- Value of payment card transactions ($), 2022-2030f
- Debit cards in circulation (units), 2022-2030f
- Debit card transaction volumes, 2022-2030f
- Debit card transaction values (LCU), 2022-2030f
- Debit card transaction values ($), 2022-2030f
- Debit cards in circulation by scheme (units), 2022-26e
- Debit card transaction values by scheme (LCU), 2022-26e
- Debit card transaction values by scheme ($), 2022-26e
- Debit cards in circulation by issuer (units), 2022-26e
- Debit cards transaction value by issuer (LCU), 2022-26e
- Debit cards transaction value by issuer ($), 2022-26e
- Credit card in circulation (units), 2022-2030f
- Credit card transaction volumes, 2022-2030f
- Credit card transaction values (LCU), 2022-2030f
- Credit card transaction values ($), 2022-2030f
- Credit card in circulation by scheme (units), 2022-26e
- Credit card transaction values by scheme (LCU), 2022-26e
- Credit card transaction values by scheme ($), 2022-26e
- Credit cards in circulation by issuer (units), 2022-26e
- Credit cards transaction value by issuer (LCU), 2022-26e
- Credit cards transaction value by issuer ($), 2022-26e
- Prepaid cards in circulation (units), 2022-2030f
- Prepaid card transaction values (LCU), 2022-2030f
- Prepaid card transaction values ($), 2022-2030f
- Prepaid card transaction volumes (units), 2022-2030f
- Retail market by product categories (LCU), 2022-2030f
- Retail market by product categories ($), 2022-2030f
- Card penetration per inhabitant
- Average number of monthly card transactions
- POS terminals per 1,000 inhabitants
- Inflation rate
- GDP growth rate
- Unemployment rate
- Average annual wages
- Total population
- Banked population
- Internet penetration
- Cell phone penetration
- Number of ATMs and ATMs per 1 million inhabitants
- Number of POS terminals and POS terminals per 1 million inhabitants
- Payment istrument transaction volume (paper-based vs electronic payments)
- Payment instruments transaction value
- Payment instruments transaction volume
- Cross-border payment value
- Cross-border payment Volume
- Payment cards number of cards in circulation
- Payment cards card penetration per individual, by card type
- Payment cards value of card transactions
- Payment cards volume of card transactions
- Payments card value physical POS vs. remote
- Payments card volume physical POS vs. remote
- Payments value domestic vs. cross-border
- Payments volume domestic vs. cross-border
- Debit card share of transaction value
- Credit card share of transaction value
- Debit card frequency of payments and average transaction value
- Debit card ATM withdrawals frequency of use and average transaction value
- Debit card schemes transaction value
- Debit card schemes transaction volume
- Debit card schemes market share in terms of transaction value
- Debit card issuers by number of cards
- Debit card issuers by transaction value share
- Credit card frequency of payments and average transaction value
- Credit card ATM withdrawals frequency of use and average transaction value
- Credit card schemes transaction value
- Credit card schemes transaction volume
- Credit card schemes market share in terms of transaction value
- Credit card issuers by number of cards
- Credit card issuers by transaction value share
- Credit card balances outstanding repayment schedule
- Number of prepaid cards, value and volume
- Prepaid card usage drivers
- Digital wallet transaction value
- Digital wallet transaction volume
- Mobile Proximity Payments usage drivers
- Mobile Proximity Payments funding methods
- BNPL online transaction value and transaction volume
- BNPL share of overall ecommerce transaction value
- Preferred BNPL brand/tool for in-store and online payments
- Retail sales
- In-store transaction value by payment method
- In-store payment tool usage drivers
- In-store transaction value by products and services
- Ecommerce transaction value and ecommerce breakdown by mobile vs. desktop/laptop
- Ecommerce market by product and services
- Ecommerce market by payment tools
- Online payment tool usage drivers
- Bill Payments - Breakdown by payment tools
- Bill Payments- Frequency of bill payments
- P2P Payments - Domestic and International P2P money transfers and top priorities for P2P tools
- Value of inward and outward remittances
- Top 10 countries for inward and onward remittances
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- State Bank of Vietnam
- ACB
- Agribank
- American Express
- BIDV
- DongA Bank
- Eximbank
- HDBank
- Mastercard
- MB Bank
- NAPAS
- Sacombank
- Techcombank
- VIB
- Vietcombank
- VietinBank
- Vikki Digital Bank
- Visa
- VPBank
