Impact of the Metaverse on the Consumer Goods Industry - Thematic Intelligence

The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. The metaverse brings together a range of next-generation technologies, from cloud computing to virtual reality (VR), augmented reality (AR), digital twins, artificial intelligence (AI), blockchain, cryptocurrencies, cybersecurity, the Internet of Things (IoT), and adtech. Similarly to the internet's impact on consumer behavior, the metaverse could change how people work, shop, interact, and consume digital and physical products. The publisher forecasts the metaverse market will be worth $627 billion by 2030, growing at a compound annual growth rate (CAGR) of 33% between 2020 and 2030.

Key Highlights

Large consumer goods companies have begun exploring use cases for the metaverse. Most current applications focus on digital marketing campaigns inside metaverse platforms like Roblox and Decentraland. The increased use of AR, VR, and blockchain technologies in manufacturing can also help reduce costs and production times across consumer goods supply chains. However, the true potential profitability of the metaverse for consumer goods companies lies in the industry's ability to attach the value of physical products to digital offerings. This reality seems far away. However, when it arrives, the brands most familiar with virtual worlds will be best placed to profit.

Scope

• The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. The metaverse brings together a range of next-generation technologies, from cloud computing to virtual reality (VR), augmented reality (AR), digital twins, artificial intelligence (AI), blockchain, cryptocurrencies, cybersecurity, the Internet of Things (IoT), and adtech. Similarly to the internet's impact on consumer behavior, the metaverse could change how people work, shop, interact, and consume digital and physical products. The publisher forecasts the metaverse market will be worth $627 billion by 2030, growing at a compound annual growth rate (CAGR) of 33% between 2020 and 2030

Reasons to Buy

• Understand the impact of the metaverse theme on the consumer goods sector
• Access the latest data on the metaverse theme within the consumer goods sector
• Identify the leading digital transformation efforts from consumer goods companies through investment into the metaverse theme
• Access case study insights on leading players within the metaverse theme