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Retail in Ecuador

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    Report

  • 40 Pages
  • April 2023
  • Region: Ecuador
  • Euromonitor International
  • ID: 5783137
Retail in Ecuador posted strong growth in current value terms in 2022, building on the strong recovery posted the previous year. With COVID-19 fears subsiding and most of the remaining restrictions being lifted locals and foreign visitors were more confident shopping for a wide range of products. Real GDP growth also increased in 2022 compared with 2021, with the resumption of economic activity and enhanced consumer confidence encouraging spending, with unemployment reaching a record low of 3.

The analyst's Retail in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product Coverage:
Retail E-Commerce, Retail Offline.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL IN ECUADOR
EXECUTIVE SUMMARY
  • Retail in 2022: The big picture
  • Informal retail
  • What next for retail?
MARKET DATA
  • Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
  • Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
  • Table 3 Sales in Retail Offline by Channel: Value 2017-2022
  • Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
  • Table 5 Retail Offline Outlets by Channel: Units 2017-2022
  • Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
  • Table 7 Retail GBO Company Shares: % Value 2018-2022
  • Table 8 Retail GBN Brand Shares: % Value 2019-2022
  • Table 9 Retail Offline GBO Company Shares: % Value 2018-2022
  • Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022
  • Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022
  • Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022
  • Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
  • Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
  • Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
  • Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027
  • Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
  • Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027
  • Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GROCERY RETAILERS IN ECUADORKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers turn to other payment solutions to support spending
  • Private label thriving thanks to perceived value for money
  • Tuti continues to expand as consumers embrace its low-price retail model
PROSPECTS AND OPPORTUNITIES
  • Supermarkets and hypermarkets set to win over more shoppers with offer of value, convenience and variety
  • New product offerings could be key to increasing interest in modern grocery retailers
  • Convenience stores full of potential
CHANNEL DATA
  • Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
  • Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022
  • Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
  • Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022
  • Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022
  • Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022
  • Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
  • Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
  • Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
  • Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
  • Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
  • Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
  • Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
NON-GROCERY RETAILERS IN ECUADORKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Prices of some appliances and electronics drop as demand slows
  • Fashion retailers get a taste for Ecuador
  • Beauty specialists getting back on track as consumers return to more active lifestyles
PROSPECTS AND OPPORTUNITIES
  • International players likely to continue investing in Ecuador
  • In-store services and innovation could be key to winning over shoppers
  • Cross-border e-commerce poses a threat to local retail, but new shopping malls present opportunities
CHANNEL DATA
  • Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
  • Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
  • Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
  • Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
  • Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
  • Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
  • Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
  • Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
  • Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
  • Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DIRECT SELLING IN ECUADORKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Little change in the competitive landscape as Yanbal remains the category leader
  • Direct selling remains attractive to cash-strapped consumers looking for an extra source of income
  • Players investing in digital technology as they look to reach a wider audience
PROSPECTS AND OPPORTUNITIES
  • Herbalife still eyeing expansion opportunities as it opens its 11th selling space
  • Social media presents new opportunities for direct selling agents
  • Health and beauty likely to remain the key focus of direct selling
CHANNEL DATA
  • Table 46 Direct Selling by Product: Value 2017-2022
  • Table 47 Direct Selling by Product: % Value Growth 2017-2022
  • Table 48 Direct Selling GBO Company Shares: % Value 2018-2022
  • Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022
  • Table 50 Direct Selling Forecasts by Product: Value 2022-2027
  • Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN ECUADORKEY DATA FINDINGS
2022 DEVELOPMENTS
  • E-commerce thriving as retailers invest in an omnichannel approach
  • Logistics still need further investment
  • Cross-border e-commerce presents a new obstacle to growth
PROSPECTS AND OPPORTUNITIES
  • Younger generations expected to demand more from their online shopping experience
  • Retail e-commerce facing a bright future
  • Millennials and Generation Z key to growth
CHANNEL DATA
  • Table 52 Retail E-Commerce by Product: Value 2017-2022
  • Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022
  • Table 54 Retail E-Commerce GBO Company Shares: % Value 2018-2022
  • Table 55 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
  • Table 56 Forecast Retail E-Commerce by Product: Value 2022-2027
  • Table 57 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027