The waterborne polyurethane market size is expected to see strong growth in the next few years. It will grow to $7.79 billion in 2030 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to rising demand for sustainable coating solutions, expansion of electric vehicle component coatings, increasing use in electronics protection, growing investments in green chemistry innovation, rising adoption in packaging and textile applications. Major trends in the forecast period include increasing adoption of low-voc waterborne formulations, rising use in flexible coatings and adhesives, growing demand for high-adhesion eco-friendly polymers, expansion of water-based elastomer applications, enhanced focus on chemical resistance performance.
The expanding chemical industry is expected to support the growth of the waterborne polyurethane market. The chemical industry encompasses the production and distribution of various chemicals and chemical products. With increasing environmental awareness and stricter regulations on volatile organic compound (VOC) emissions, industries - including the chemical sector - are seeking eco-friendly alternatives. For instance, in March 2025, the Baden Aniline und Soda Fabrik (BASF), a Germany-based chemical producer, reported that global chemical production (excluding pharmaceuticals) grew by 3.9% in 2024, compared with 1.4% in 2023. Therefore, growth in the global chemical sector is expected to drive the waterborne polyurethane market.
Major companies in the waterborne polyurethane market are developing innovative solutions, such as high-solids, eco-friendly waterborne polyurethane resin technologies, to meet the demand for low-VOC coatings, reduced environmental impact, and improved processing efficiency. These technologies enhance film properties, reduce drying time, and lower emissions during application compared with traditional water-based polyurethane systems. For instance, in June 2023, DIC Corporation, a Japan-based chemical company, launched the HYDRAN GP series, featuring higher solid content for faster processing and better film formation. Formulated without amines, these resins reduce odors, greenhouse gas emissions, and VOC levels, helping manufacturers meet stringent sustainability standards while maintaining excellent coating performance across industrial, automotive, and consumer applications.
In April 2025, UBE Corporation, a Japan-based provider of chemical products and high-performance materials, acquired the Urethane Systems business of LANXESS for an undisclosed amount. Through this acquisition, UBE aims to broaden its specialty chemicals portfolio and strengthen its capabilities in advanced urethane technologies to enhance its global market position. Urethane Systems is a Germany-based specialty chemicals company offering polyurethane systems, specialty prepolymers, and related materials across multiple industrial applications.
Major companies operating in the waterborne polyurethane market are BASF SE, Covestro AG, Dow Inc., Huntsman Corporation, Wacker Chemie AG, Lubrizol Corporation, Mitsui Chemicals Inc., DIC Corporation, Evonik Industries AG, Arkema SA, Lanxess AG, Synthomer plc, H.B. Fuller Company, PPG Industries Inc., Akzo Nobel N.V., Asahi Kasei Corporation, Eastman Chemical Company, Kuraray Co., Ltd., Sika AG, Momentive Performance Materials Inc., Tosoh Corporation.
Asia-Pacific was the largest region in the waterborne polyurethane market share in 2025. The regions covered in the waterborne polyurethane market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the waterborne polyurethane market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The waterborne polyurethane market consists of sales of waterborne polyurethane-based paints, adhesives, and waterborne polyurethane ink binders. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Waterborne Polyurethane Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses waterborne polyurethane market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for waterborne polyurethane? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The waterborne polyurethane market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Polyurethane Emulsion; Polyurethane Dispersion2) By Application: Coating; Adhesive
3) By End-use industry: Building and construction; Automotive and transportation; Bedding and furniture; Other End Users
Subsegments:
1) By Polyurethane Emulsion: Anionic Polyurethane Emulsions; Cationic Polyurethane Emulsions; Non-Ionic Polyurethane Emulsions2) By Polyurethane Dispersion: Water-Based Polyurethane Dispersions; High Solid Polyurethane Dispersions
Companies Mentioned: BASF SE; Covestro AG; Dow Inc.; Huntsman Corporation; Wacker Chemie AG; Lubrizol Corporation; Mitsui Chemicals Inc.; DIC Corporation; Evonik Industries AG; Arkema SA; Lanxess AG; Synthomer plc; H.B. Fuller Company; PPG Industries Inc.; Akzo Nobel N.V.; Asahi Kasei Corporation; Eastman Chemical Company; Kuraray Co., Ltd.; Sika AG; Momentive Performance Materials Inc.; Tosoh Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Waterborne Polyurethane market report include:- BASF SE
- Covestro AG
- Dow Inc.
- Huntsman Corporation
- Wacker Chemie AG
- Lubrizol Corporation
- Mitsui Chemicals Inc.
- DIC Corporation
- Evonik Industries AG
- Arkema SA
- Lanxess AG
- Synthomer plc
- H.B. Fuller Company
- PPG Industries Inc.
- Akzo Nobel N.V.
- Asahi Kasei Corporation
- Eastman Chemical Company
- Kuraray Co., Ltd.
- Sika AG
- Momentive Performance Materials Inc.
- Tosoh Corporation
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 6.04 Billion |
| Forecasted Market Value ( USD | $ 7.79 Billion |
| Compound Annual Growth Rate | 6.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 22 |


