Women's Health and Beauty Supplements Global Market Report 2024

The global women’s health and beauty supplements market has grown rapidly in recent years. It will grow from $75.41 billion in 2023 to $83.65 billion in 2024 at a compound annual growth rate (CAGR) of 10.9%. The growth observed in the historical period can be attributed to various factors, including an aging population, shifts in lifestyle choices, a growing preference for natural and organic products, increased adoption of preventive healthcare measures, a heightened emphasis on skin health, ongoing research and development in the field of nutraceuticals, and the influence of medical recommendations and endorsements.

The global women’s health and beauty supplements market is expected to see rapid growth in the next few years. It will grow to $129.04 billion in 2028 at a compound annual growth rate (CAGR) of 11.4%. The anticipated growth in the forecast period can be ascribed to several factors, including innovation in ingredient formulations, the expanding beauty and skincare industry, a focus on sustainable and ethical practices, cultural shifts in beauty standards, the development of advanced delivery systems, and educational campaigns on women's health. Key trends expected during the forecast period encompass the rise of digital health and e-commerce, the emergence of the beauty-from-within concept, increased attention to menopause support, the popularity of CBD and hemp-derived products, the growing interest in collagen supplementation, the trend towards personalized nutrition, the integration of anti-aging ingredients, and the promotion of fitness and active lifestyle support.

Various health disorders prevalent in women, such as anemia and arthritis, are steering the expansion of the women’s health and beauty supplements market. These disorders denote irregularities in bodily functions that manifest through specific signs and symptoms. Prolonged deficiencies in essential vitamins and minerals within a woman's diet commonly trigger ailments like anemia and arthritis. To mitigate and manage these disorders, the intake of health supplements, such as vitamin B12 and calcium, plays a crucial role. As the incidence of such disorders among women rises, there's a notable surge in demand for women's health and beauty supplements. For instance, data from the Centers for Disease Control and Prevention (CDC) projects that approximately 78.4 million adults aged 18 years and older will receive doctor-diagnosed arthritis by 2040, with two-thirds of those affected expected to be women. This escalating prevalence of disorders in women significantly fuels the growth trajectory of the women's health and beauty supplements market.

The escalation in disposable income is anticipated to drive the advancement of the women’s health and beauty supplements market in the foreseeable future. As disposable income refers to the funds available to individuals or households post-income taxes and mandatory deductions, the rising disposable income enables women to invest in products that amplify their health and beauty. This surge in spending leads to heightened demand for supplements catering to overall vitality, bone health, and cognitive function. For instance, according to Statistics Iceland, household gross disposable income saw a notable 9.2% increase from 2021 to 2022, with per capita disposable income climbing by 6.5% in the same period. Similarly, the Ministry of Statistics and Program Implementation noted a rise in consumers' disposable income from 238.57 million in 2021 to 274.13 million in 2022. These increments underscore the global rise in disposable incomes and consequent amplified spending, propelling the women’s health and beauty supplements market forward.

Product innovation stands out as a pivotal trend shaping the landscape of women’s health and beauty supplements. Major companies operating within this sphere are actively innovating new products, exemplified by perimenopause-focused supplements coupled with digital support solutions targeting women’s mood and cognitive well-being. These innovative advancements enable market leaders to carve a competitive niche. A noteworthy instance is Health & Her's introduction of the Perimenopause MIND+ in September 2021. This innovative product integrates a blend of vitamins and minerals to address hormonal balance, psychological function, and nervous system issues, aiding cognitive function and concentration in women. Coupled with a technologically advanced menopause tracker utilizing app technology, this offering from Health & Her enhances the user's experience and overall efficacy of the supplement.

Prominent companies within the women’s health and beauty supplements market are diligently introducing cutting-edge beauty supplements, exemplified by products like Activated You Essential Skin Food, as part of their strategy to secure a competitive advantage in the market. These advanced beauty supplements are meticulously formulated dietary supplements tailored to meet the specific nutritional requirements and health concerns of women. Encompassing a blend of vitamins, minerals, botanical extracts, collagen, omega-3 fatty acids, and other beneficial compounds, these supplements aim to address diverse health and beauty needs. For instance, in May 2022, Activated You, a US-based company specializing in vitamins and dietary supplements, launched Activated You Essential Skin Food. This collagen-supporting beauty supplement is uniquely designed to nurture skin texture from within. The dietary supplement fosters healthy collagen production, aiming to diminish the appearance of sagging and lackluster skin while refining overall skin texture. Notably, the Activated You Essential Skin Food incorporates 'Dermaval', an exclusive collagen-boosting ingredient harnessing phytonutrients such as quercetin, coffeeberry, pomegranate extract, and camu camu. These components fortify skin elasticity and firmness, effectively combating elastin degradation. Additionally, it features vital elements like vitamin C, amino acids, and cosmythic acid, a polyphenol-rich elixir renowned for revitalizing aging cells.

In a significant move during May 2021, Nestle, a Switzerland-based food and beverage processing company, acquired the vitamin brands of The Bountiful Company in a $5.75 billion deal. This strategic acquisition by Nestle is aimed at broadening its portfolio of brands within the health and nutrition segment, catering to diverse customer needs. The Bountiful Company, a US-based manufacturer of dietary supplements, stands as a strategic addition to Nestle's health and nutrition portfolio, facilitating an expanded offering across various customer segments.

Major companies operating in the women’s health and beauty supplements market report are Herbalife Nutrition Ltd., GNC Holdings Inc., Nature's Bounty, Inc., Bayer AG, Nestlé SA, Suntory Holdings Limited, Taisho Pharmaceutical Co., Ltd., Swisse, Pfizer Inc., Himalaya Wellness Company, Blackmores Limited, Standard Process Inc., FANCL Corporation, Asahi Group Holdings Ltd., Usana Health Sciences, Inc., Nu Skin Enterprises, Inc., BY-Health Co., Ltd., Sun Pharmaceutical Industries Ltd. (Revital), Oziva, Amway Global Corporation, Avon Products Inc., Beiersdorf AG, Church & Dwight Co., Inc., Colgate-Palmolive Company, Coty Inc., The Estée Lauder Companies Inc., The Procter & Gamble Company, Reckitt Benckiser Group plc, Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, Otsuka Holdings Co., Ltd., Shiseido Company Ltd., The Clorox Company, The Himalaya Drug Company, The Nature's Bounty Co., The Proactiv Company LLC, Unilever plc

Asia-Pacific was the largest region in the women’s health and beauty supplements market share in 2023. Middle East & Africa are expected to be the fastest-growing regions in the forecast period. The regions covered in the women’s health and beauty supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the women’s health and beauty supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Women's health and beauty supplements containing vitamins address dietary requirements, and their consumption is crucial to prevent vitamin deficiencies that may lead to health issues. These supplements cater to specific consumer age groups such as prenatal, postnatal, PMS (premenstrual syndrome), perimenopause, postmenopause, and others. They are distributed through diverse channels, including hypermarkets, supermarkets, health and beauty retail stores, drug stores, online pharmacies, and e-commerce platforms. Applications for these supplements include beauty and women's health, with end-users categorized into age groups such as below 18 years, 18 years - 36 years, 36 years - 54 years, and 54 years and above.

This report provides women’s health and beauty supplements market statistics, including women’s health and beauty supplements industry global market size, regional shares, competitors with a women’s health and beauty supplements market share, detailed women’s health and beauty supplements market segments, market trends and opportunities, and any further data you may need to thrive in the women’s health and beauty supplements industry. This women’s health and beauty supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The women's health and beauty supplements market consists of sales of oral, powder, capsule, and other forms of supplements that contain dietary ingredients such as amino acids, and calcium. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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