Agritourism Global Market Report 2024

The agritourism market size has grown strongly in recent years. It will grow from $56.92 billion in 2023 to $60.89 billion in 2024 at a compound annual growth rate (CAGR) of 7.0%. The growth observed in the historical period can be attributed to rural economic diversification, increased consumer interest in farm life, efforts in cultural preservation and heritage, a focus on environmental education and conservation, and the popularity of seasonal events and festivals.

The agritourism market size is expected to see strong growth in the next few years. It will grow to $79.9 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. The anticipated growth in the forecast period can be attributed to a shift in traveler preferences towards health and wellness offerings, education and learning opportunities, culinary and gastronomic experiences, and personalized and customizable experiences. Major trends expected in the forecast period include agri-education experiences, farm-to-table experiences, adventure and rural activities, cultural immersion, and specialized agritourism offerings.

The agritourism market is experiencing robust growth attributed to increased government initiatives directed towards agritourism farms. This sector's prominence is expanding globally, driven by growing interest in farming activities, products, and innovative methods, coupled with the introduction of new government programs. These initiatives actively support local farming and agricultural ventures, aiming to invigorate economies in farming, ranching, and related communities. Various government bodies worldwide have launched initiatives to attract tourists, offering opportunities for the local agriculture sector. For example, in June 2022, the Irish Minister for Agriculture, Food, and the Marine, Charlie McConalogue, unveiled a €300,000 ($3.06 million) fund allocated to 19 local agro-food tourism projects, aiming to foster agritourism development in rural areas and provide platforms for farmers, producers, and artisans to enhance their offerings. Similarly, in September 2021, the Kerala State Government in India initiated the Kerala Agri Tourism Network and a state-level training program to boost farm tourism post-COVID, facilitating further growth in the tourism industry. Consequently, these government-driven initiatives focused on agritourism farms are poised to drive substantial growth within the agritourism market.

The growing consumer interest in on-farm tourism or farm stays is a significant driver propelling the agritourism market. Farm stays entail lodging options such as residential structures, bed & breakfast accommodations, chalets, or similar dwellings situated on farm or rural properties, catering to short-term visitors. These farm stays have played a pivotal role in agritourism by enabling individuals to reside on agricultural land while partaking in recreational activities. This immersive experience offers firsthand insight into agricultural practices and the dedicated labor involved in food production. For instance, in 2021, Airbnb, a US-based vacation rental company, observed a staggering 1,055% surge in guest searches for farm stays in the first quarter compared to 2019. This surge in consumer interest towards on-farm tourism and farm stays underscores their pivotal role in propelling the growth of the agritourism market.

Major players in the agritourism market are actively innovating their services to attract a larger customer base and boost profitability. An illustrative example is the Nevis Tourism Authority, located in Nevis, an idyllic Caribbean island known for its tranquility. In May 2021, they introduced the "Around the Garden" tour experience, showcasing a meticulously crafted 5-acre fruit farm at Cades Bay. This park-such as setting offers visitors amenities such as picnic tables, Wi-Fi access, and refreshments. The farm tour is available in two durations, a 40-minute or a 60-minute option, providing guests with flexibility. Additionally, it incorporates food tourism to cater to the burgeoning trend of culinary tourism. This novel experience aims to captivate food enthusiasts, allowing them to indulge in premium organic produce while learning about traditional farming techniques.

Major players in the agritourism market are introducing innovative services, including agritourism spots, to attract a wider customer base and boost profitability. Agritourism involves touring agricultural areas, allowing visitors to explore farms and often partake in farm-related activities. An example of this innovation is seen in the Kurdistan Region's launch of its inaugural agritourism spot in Halabja in August 2023. This site draws daily tourists seeking an experience amidst the region's natural beauty, renowned for its fruit orchards and pristine freshwater springs. The location offers a delightful atmosphere, making it an exceptional tourist destination. Designating a day each week to soak in the ambiance is a wise choice. Moreover, the city is known for its artisanal crafts, such as the intricately crafted knitting style called "klash."

In September 2023, SKIFT, a travel company headquartered in New York City, completed the acquisition of Twenty31 Consulting Inc., the terms of which were undisclosed. This strategic move is intended to broaden Skift's scope within the tourism sector and bolster its consulting services. Through the amalgamation of their expertise and resources, the collaboration seeks to innovate and devise novel solutions and strategies specifically tailored for the tourism industry, potentially benefiting agritourism enterprises. Twenty31 Consulting Inc., a firm based in Canada, specializes in tourism and destination management consulting.

Major companies operating in the agritourism market report are Expedia Inc., Blackberry Farm LLC, Gites de France, Feather Down Farms, Farm Stay UK, Goosewing Ranch, Liberty Hill Farm, Missão, ACT Tours, Willowsford Farm, Agriturismo Al Verneto, Bay Farm Tours, Kansas Agritourism, The Inn at Valley Farms, Agritopia, Agritours Canada Inc., Stita Farm Tours, Green Acres Farm Bed and Breakfast, Agrilys Voyages, Monteillet Fromagerie, World Wide Opportunities on Organic Farms, Agricultural Tour Operators International, Domiruth PeruTravel, Field Farm Tours Limited, Quadrant Australia, Willow-Witt Ranch, Farms & Farmers, Agri-Tourism Development Corporation, AgriTourismo, Barns and Farms, Farmhouse Inns, Agritourisme France, Rural Retreats, Countryside Alliance, Farmers For Real, Newland Stays, Sustainable Farming Association, Heritage Farmstead Museum, Agriturismo.it, Farm Stay US, Texas Farm Bureau, Australian Farm Tourism, Farm Stay Japan, Agrotourism Cyprus, Farm Stay New Zealand, Fazenda Leite Verde, Agritourism South Africa.

North America was the largest region in the agritourism market in 2023. The regions covered in the agritourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the agritourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Key activities within agritourism include on-farm sales, outdoor recreational activities, agritainment (agriculture-themed entertainment), educational tours, accommodations, and various other engagements. On-farm sales involve the direct selling of agricultural products from the farm, offering customers a transparent food supply chain and the opportunity to visit the farm, fostering trust and loyalty. Agritourism tours cater to both group and individual travelers and are marketed through travel agencies and direct sales channels. This form of tourism is inclusive and suitable for individuals of all ages, offering experiences that cater to men, women, and children alike.

The agritourism market research report is one of a series of new reports that provides agritourism market statistics, including agritourism industry global market size, regional shares, competitors with an agritourism market share, detailed agritourism market segments, market trends and opportunities, and any further data you may need to thrive in the agritourism industry. This agritourism market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The agritourism market includes revenues earned by entities by providing and organizing services such as wildlife research, horseback riding, cannery tours, cooking lessons, harvest festivals, barn dances, farm stays, guided tours, and petting zoos. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.