Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Australian media industry had total revenues of $18.5 billion in 2021, representing a compound annual growth rate (CAGR) of -1.2% between 2016 and 2021.
- The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $12.8 billion, equivalent to 69% of the industry's overall value.
- Increased footfall in movie theatres boosted the previously plunged sales in the box office, with revenues in this segment of the Australian market up by 38% in 2021.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Australia
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia media market with five year forecasts
Reasons to Buy
- What was the size of the Australia media market by value in 2022?
- What will be the size of the Australia media market in 2027?
- What factors are affecting the strength of competition in the Australia media market?
- How has the market performed over the last five years?
- What are the main segments that make up Australia's media market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- WPP plc
- Banco ABC Brasil SA
- Nine Entertainment Co Holdings Ltd
- Omnicom Group, Inc.
- Sing Tao News Corp Ltd
- The Walt Disney Company
- AT&T Inc
- Sing Tao News Corp Ltd
Table Information
| Report Attribute | Details | 
|---|---|
| No. of Pages | 69 | 
| Published | February 2023 | 
| Forecast Period | 2021 - 2026 | 
| Estimated Market Value  ( USD | $ 18.54 Billion | 
| Forecasted Market Value  ( USD | $ 20.74 Billion | 
| Compound Annual Growth Rate | 2.2% | 
| Regions Covered | Australia | 


 
  
 
   
   
   
  