China Media Market Summary, Competitive Analysis and Forecast to 2027

Media in China industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
The Chinese media industry had total revenues of $203.7 billion in 2021, representing a compound annual growth rate (CAGR) of 5.9% between 2016 and 2021.
The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $111.6 billion, equivalent to 54.8% of the industry's overall value.
The increased footfall in movie theatres boosted the previously plunged sales in the box office, with revenues in this segment of the Chinese market up by 285.7% in 2021.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in China
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in China
Leading company profiles reveal details of key media market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the China media market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the China media market by value in 2022?
What will be the size of the China media market in 2027?
What factors are affecting the strength of competition in the China media market?
How has the market performed over the last five years?
How large is China’s media market in relation to its regional counterparts?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. Which companies offer substitutes to the main industry?
7.3. Is there any recent or impending regulation that’s having a significant impact on the industry?
7.4. How has COVID-19 affected this industry's segments in 2020?

8 Company Profiles

8.1. WPP plc
8.2. Xinhua Winshare Publishing and Media Co., Ltd
8.3. Publicis Groupe SA
8.4. Tribune Media Company (Inactive)

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Publisher

List of Tables

Table 1: China media industry value: $ billion, 2017-22(e)
Table 2: China media industry category segmentation: % share, by value, 2017-2022(e)
Table 3: China media industry category segmentation: $ billion, 2017-2022
Table 4: China media industry geography segmentation: $ billion, 2022(e)
Table 5: China media industry value forecast: $ billion, 2022-27
Table 6: WPP plc: key facts
Table 7: WPP plc: Annual Financial Ratios
Table 8: WPP plc: Key Employees
Table 9: WPP plc: Key Employees Continued
Table 10: Xinhua Winshare Publishing and Media Co., Ltd: key facts
Table 11: Xinhua Winshare Publishing and Media Co., Ltd: Annual Financial Ratios
Table 12: Xinhua Winshare Publishing and Media Co., Ltd: Key Employees
Table 13: Publicis Groupe SA: key facts
Table 14: Publicis Groupe SA: Annual Financial Ratios
Table 15: Publicis Groupe SA: Key Employees
Table 16: Publicis Groupe SA: Key Employees Continued
Table 17: Publicis Groupe SA: Key Employees Continued
Table 18: Publicis Groupe SA: Key Employees Continued
Table 19: Tribune Media Company (Inactive): key facts
Table 20: Tribune Media Company (Inactive): Key Employees
Table 21: China size of population (million), 2018-22
Table 22: China gdp (constant 2005 prices, $ billion), 2018-22
Table 23: China gdp (current prices, $ billion), 2018-22
Table 24: China inflation, 2018-22
Table 25: China consumer price index (absolute), 2018-22
Table 26: China exchange rate, 2017-21

List of Figures

Figure 1: China media industry value: $ billion, 2017-22(e)
Figure 2: China media industry category segmentation: $ billion, 2017-2022
Figure 3: China media industry geography segmentation: % share, by value, 2022(e)
Figure 4: China media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in China, 2022
Figure 6: Drivers of buyer power in the media industry in China, 2022
Figure 7: Drivers of supplier power in the media industry in China, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in China, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in China, 2022
Figure 10: Drivers of degree of rivalry in the media industry in China, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

WPP plc
Xinhua Winshare Publishing and Media Co., Ltd
Publicis Groupe SA
Tribune Media Company (Inactive)

Table Information

Report Attribute	Details
No. of Pages	51
Published	February 2023
Forecast Period	2021 - 2026
Estimated Market Value ( USD ) in 2021	$ 203.68 Billion
Forecasted Market Value ( USD ) by 2026	$ 260.77 Billion
Compound Annual Growth Rate	5.0%
Regions Covered	China

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€319EUR$350USD£269GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€479EUR$525USD£404GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€638EUR$700USD£538GBP

Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Table Information

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