Global Neuromarketing Solutions Market Outlook to 2035

The global neuromarketing solutions market is anticipated to grow with a CAGR of around 9.52% over the forecast period, i.e., 2022 - 2035. Factors such as the rising adoption of novel marketing activities across retail & consumer brands, followed by the increasing implementation of eye-tracking solutions are projected to drive the growth of the market in the coming years. Additionally, the increasing demand for neuromarketing technology to analyze consumers’ buying behavior across industries are also expected to boost the market growth. The market is estimated to garner a revenue of near to nearly USD 4,750.0 million by the end of 2035, up from a revenue of about USD 1,750.0 million in the year 2022.

The global neuromarketing solutions market is segmented into two segments, which include segmentation by technology, end-user, and by region. By technology, the market is segmented into functional magnetic resonance imaging (FMRI), electroencephalography (EEG), biometrics, facial coding, and eye tracking. By the end of 2035, the eye tracking segment is anticipated to garner the largest revenue of around USD 540.0 million, up from a revenue of close to USD 210.0 million in the year 2022. The growing marketing and advertising budgets across sectors that are embracing eye tracking neuromarketing tools to analyze and monitor consumer buying patterns in order to create a dynamic marketing strategy to place their products and services on the minds of consumers, which is predicted to be a factor in strengthening the potential for the eye tracking segment in the forecast years. Moreover, rising need of neuroscience research by brands to analyze the consumer's response towards advertising campaigns is further predicted to surge the growth of the segment in the market.

On the basis of region, the global neuromarketing solutions market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa. The market in North America, amongst the market in all the other regions, is anticipated to garner the largest revenue of more than USD 1,560.0 million by the end of 2035. Moreover, in the year 2022, the market in the region generated a revenue of over USD 640.o million. Furthermore, the United States is a market leader with a revenue of USD 573.83 Million in the year 2022, in neuromarketing solutions and is essential in bringing technological advancement in the region. The growth of the market in the region can be attributed to the surging demand for understanding the consumer purchase behaviour. Furthermore, there has been growing market research studies going on in the region with neural, and physiological data.

Some of the prominent industry leaders in the global neuromarketing solutions market that are included in our report are Buyology Inc., Immersion Neuroscience Inc., Merchant Mechanics, Inc., Compumedics Limited, Uniphore Technologies Inc., The Nielsen Company (US), LLC, Neural Sense (Pty) Ltd, NVISO SA, Validators, Cadwell Industries, Inc., SR Labs srl, Tobii AB, and others.