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Moscato Wine Market Size, Share & Trends Analysis Report By Type (Moscato Bianco, Moscato Rosa, Moscato Giallo, Others), By Sales Channel, By Region, And Segment Forecasts, 2023 - 2030

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    Report

  • 100 Pages
  • April 2023
  • Region: Global
  • Grand View Research
  • ID: 5786744
Description Jump to:
The global moscato wine market size is expected to reach USD 4.0 billion by 2030.The market is expected to grow at a CAGR of 11.3% from 2023 to 2030. The consumption of Moscato wine is growing owing to its use as a dessert wine. Moreover, changing consumer lifestyles and the increased demand for sweeter and lighter wine with a low alcohol percentage contributing to the market growth.

The COVID-19 pandemic had a negative impact on the Moscato wine market. According to the U.S. national wine association Wine America, in May 2020. The average winery lost 70% of tasting room sales and Direct-to-Consumer (DTC) sales via online channels increased by 66%. As the online sales came from a considerably smaller base, it couldn't compensate for the loss on-site. The halt in the tourism industry and imposed lockdowns negatively impacted wine sales at wineries and liquor stores.

The popularity of Moscato d'Asti is rising among ‘millennials’ as they are increasingly preferring wine over more conventional alcoholic beverages like beer. With the increased availability of educational materials and information about the wines they consume, many consumers are generally turning to wines, and Moscato d'Asti in particular as it compliments a wide range of foods better than most other alcoholic beverages.

Moscato Wine Market Report Highlights

  • In terms of type. The moscato bianco segment accounted for the maximum revenue share of 36.9% in 2022. This can be attributed to its high consumer preference due to its ease of availability and affordability among the moscato wine varieties
  • Online retail sales channel segment is expected to expand at the highest CAGR of 14.1 % from 2023-2030. The growth can be attributed to rising demand by millennials and Gen Z consumers. Millennials and Gen Z consumers accounted for 44% of new Wine.com customers in 2021, making them the fastest-growing group of new users for that year
  • Asia Pacific is anticipated to expand at the highest CAGR of around 14.0% over the forecast period owing to the increasing disposable income and rapid urbanization
  • In January 2023, U.S.-based Duplin Winery introduced the first-in-the-world Muscadine Moscato. The new moscato wine combines the honey-floral taste notes of moscato with the typical sweetness of muscadine to create a whole new, elegant white wine


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Table of Contents

Chapter 1 Methodology and Scope
1.1 Market Segmentation & Scope
1.2 Research Methodology
1.3 Assumptions
1.4 Information Procurement
1.4.1 Purchased Database
1.4.2 Internal Database
1.4.3 Secondary Sources
1.4.4 Third Party Perspective
1.4.5 Primary Research
1.5 Information Analysis
1.5.1 Data Analysis Models
1.6 Market Formulation and Data Visualization
1.7 List of Sources
Chapter 2 Executive Summary
2.1 Market Insights
2.2 Segmental Insights
2.3 Competitive Insights
Chapter 3 Moscato Wine Market Variables and Trends
3.1 Market Lineage Outlook
3.2 Industry Value Chain Analysis
3.2.1 Raw Material Outlook
3.2.2 Manufacturing & Technology Trends
3.3 Price Trend Analysis, 2017 - 2030
3.4 Market Dynamics
3.4.1 Market Driver Impact Analysis
3.4.1.1 Increased demand sweeter and lighter wine with a low alcohol percentage
3.4.1.2 Diversity of choices and exciting new offerings are attracting new consumers
3.4.2 Market Restraint Impact Analysis
3.4.2.1 Side effects associated with moscato wines
3.4.3 Industry Challenges
3.4.4 Industry Opportunities
3.5 Industry Analysis Tools
3.5.1 PORTER’S Analysis
3.5.2 Macroeconomic Analysis
3.6 Impact of the COVID - 19 Pandemic
3.7 Impact of European Geopolitical Conflict
Chapter 4 Moscato Wine Market: Type Estimates & Trend Analysis
4.1 Type Movement Analysis & Market Share, 2022 & 2030
4.2 Moscato Bianco
4.2.1 Moscato wine market, by moscato bianco, 2017 - 2030
4.3 Moscato Rosa
4.3.1 Moscato wine market, by moscato rosa, 2017 - 2030
4.4 Moscato Giallo
4.4.1 Moscato wine market, by moscato giallo, 2017 - 2030
4.5 Others
4.5.1 Moscato wine market, by others, 2017 - 2030
Chapter 5 Moscato Wine Market: Sales Channel Estimates & Trend Analysis
5.1 Sales Channel Movement Analysis & Market Share, 2022 & 2030
5.2 Restaurants & Bars
5.2.1 Moscato wine market, by restaurants & bars, 2017 - 2030
5.3 Winery
5.3.1 Moscato wine market, by winery, 2017 - 2030
5.4 Liquor Stores
5.4.1 Moscato wine market, by liquor stores, 2017 - 2030
5.5 Online Retail
5.5.1 Moscato wine market, by online retail, 2017 - 2030
5.6 Supermarkets & Hypermarkets
5.6.1 Moscato wine market, by supermarkets & hypermarkets, 2017 - 2030
5.7 Others
5.7.1 Moscato wine market, by others, 2017 - 2030
Chapter 6 Moscato Wine Market: Regional Estimates & Trend Analysis
6.1 Globa Moscato Wine Market: Regional Outlook
6.2 North America
6.2.1 North America moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
6.2.2 North America moscato wine market estimates & forecast, by type, 2017 - 2030 (USD Million)
6.2.3 North America moscato wine market estimates & forecast, by sales channel, 2017 - 2030 (USD Million)
6.2.4 U.S.
6.2.4.1 U.S. Moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
6.2.4.2 U.S. Moscato wine market estimates & forecast, by type, 2017 - 2030 (USD Million)
6.2.4.3 U.S. Moscato wine market estimates & forecast, by sales channel, 2017 - 2030 (USD Million)
6.2.5 Canada
6.2.5.1 Canada moscato wine market estimates & Forecast, 2017 - 2030 (USD Million)
6.2.5.2 Canada moscato wine market estimates & Forecast, by type, 2017 - 2030 (USD Million)
6.2.5.3 Canada moscato wine market estimates & Forecast, by sales channel, 2017 - 2030 (USD Million)
6.2.6 Mexico
6.2.6.1 Mexico moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
6.2.6.2 Mexico moscato wine market estimates & forecast, 2017 - 2030 by type, (USD Million)
6.2.6.3 Mexico moscato wine market estimates & forecast, by sales channel, 2017 - 2030 (USD Million)
6.3 Europe
6.3.1 Europe moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
6.3.2 Europe moscato wine market estimates & forecast, by type, 2017 - 2030 (usd Million)
6.3.3 Europe moscato wine market estimates & forecast, by sales channel, 2017 - 2030 (usd Million)
6.3.4 Germany
6.3.4.1 Germany moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
6.3.4.2 Germany moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
6.3.4.3 Germany moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
6.3.5 France
6.3.5.1 France moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
6.3.5.2 France moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
6.3.5.2 France moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
6.3.6 Italy
6.3.6.1 Italy moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
6.3.6.2 Italy moscato wine market estimates & forecast, by type, 2017 - 2030 (USD Million)
6.3.6.3 Italy moscato wine market estimates & forecast, by sales channel, 2017 - 2030 (USD Million)
6.3.7 Spain
6.3.7.1 Spain moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
6.3.7.2 Spain moscato wine market estimates & forecast, by type, 2017 - 2030 (USD Million)
6.3.7.3 Spain moscato wine market estimates & forecast, by type, 2017 - 2030 (USD Million)
6.3.8 U.K.
6.3.8.1 U.K. moscato wine market estimates & forecast, 2017 - 2030
6.3.8.2 U.K. moscato wine market estimates & forecast, by type, 2017 - 2030 (USD Million)
6.3.8.3 U.K. moscato wine market estimates & forecast, by sales channel, 2017 - 2030 (USD Million)
6.4 Asia Pacific
6.4.1 Asia Pacific moscato wine market estimates & forecast, 2017 - 2030 (USD Million)_
6.4.2 ASIA Pacific moscato wine market estimates & forecast, by type, 2017 - 2030 (USD Million)
6.4.3 ASIA Pacific moscato wine market estimates & forecast, by sales channel, 2017 - 2030 (USD Million)
6.4.4 CHINA
6.4.4.1 China moscato wine market estimates & Forecast, 2017 - 2030 (USD Million)
6.4.4.2 China moscato wine market estimates & Forecast, by type, 2017 - 2030 (USD Million)
6.4.4.3 China moscato wine market estimates & Forecast, by sales channel, 2017 - 2030 (USD Million)
6.4.5 Japan
6.4.5.1 Japan moscato wine market estimates & Forecast, 2017 - 2030 (USD Million)
6.4.5.2 Japan moscato wine market estimates & Forecast, by type, 2017 - 2030 (USD Million)
6.4.5.3 Japan moscato wine market estimates & Forecast, by sales channel, 2017 - 2030 (USD Million)
6.5.4 India
6.5.4.1 India moscato wine market estimates & Forecast, 2017 - 2030 (USD Million)
6.5.4.1 India moscato wine market estimates & Forecast, by type, 2017 - 2030 (USD Million)
6.5.4.1 India moscato wine market estimates & Forecast, by sales channel, 2017 - 2030 (USD Million)
6.5.5 Australia
6.5.5.1 Australia moscato wine market estimates & Forecast, 2017 - 2030 (USD Million)
6.5.5.2 Australia moscato wine market estimates & Forecast, by type, 2017 - 2030 (USD Million)
6.5.5.3 Australia Moscato Wine market estimates & Forecast, by sales channel, 2017 - 2030 (USD Million)
6.5.6 South Korea
6.5.6.1 South korea moscato wine market estimates & Forecast, 2017 - 2030 (USD Million)
6.5.6.2 South korea moscato wine market estimates & Forecast, by type, 2017 - 2030 (USD Million)
6.5.6.3 South korea moscato wine market estimates & Forecast, by sales channel, 2017 - 2030 (USD Million)
6.5 Central & South America
6.5.1 Central & South America moscato wine market estimates & forecast, 2017 - 2030 (USD Million)_
6.5.2 Central & South America moscato wine market estimates & forecast, by type, 2017 - 2030 (USD Million)
6.5.3 Central & South America moscato wine market estimates & forecast, by sales channel, 2017 - 2030 (USD Million)
6.5.4 Brazil
6.5.4.1 Brazil moscato wine market estimates & Forecast, 2017 - 2030 (USD Million)
6.5.4.2 Brazil moscato wine market estimates & Forecast, 2017 - 2030 by type, (USD Million)
6.5.4.3 Brazil moscato wine market estimates & Forecast, 2017 - 2030 by sales channel, (USD Million)
6.5.5 Argentina
6.5.5.1 Argentina moscato wine market estimates & Forecast, 2017 - 2030 (USD Million)
6.5.5.2 Argentina moscato wine market estimates & Forecast, by type, 2017 - 2030 (USD Million)
6.5.5.2 Argentina moscato wine market estimates & Forecast, by sales channel, 2017 - 2030 (USD Million)
6.5.6 Chile
6.5.6.1 Chile moscato wine market estimates & Forecast, 2017 - 2030 (USD Million)
6.5.6.2 Chile moscato wine market estimates & Forecast, by type, 2017 - 2030 (USD Million)
6.5.6.3 Chile moscato wine market estimates & Forecast, by sales channel, 2017 - 2030 (USD Million)
6.6 Middle East & Africa
6.6.1 Middle East & Africa moscato wine market estimates & forecast, 2017 - 2030 (USD Million)_
6.6.2 Middle East & Africa moscato wine market estimates & forecast, by type, 2017 - 2030 (USD Million)
6.6.3 Middle East & Africa moscato wine market estimates & forecast, by sales channel, 2017 - 2030 (USD Million)
6.6.4 South Africa
6.6.4.1 South Africa moscato wine market estimates & Forecast, 2017 - 2030 (USD Million)
6.6.4.2 South Africa moscato wine market estimates & Forecast, 2017 - 2030 by type, (USD Million)
6.6.4.3 South Africa moscato wine market estimates & Forecast, 2017 - 2030 by sales channel, (USD Million)
6.6.5 Turkey
6.6.5.1 Turkey moscato wine market estimates & Forecast, 2017 - 2030 (USD Million)
6.6.5.2 Turkey moscato wine market estimates & Forecast, 2017 - 2030 by type, (USD Million)
6.6.5.3 Turkey moscato wine market estimates & Forecast, 2017 - 2030 by sales channel, (USD Million)
Chapter 7 Competitive Landscape
7.1 Key Company Heat Map Analysis, 2022
7.2 Recent Developments & Impact Analysis, By Key Market Participants
7.3 List of Few Players
7.4 Vendor Landscape
Chapter 8 Competitive Landscape
8.1 COPPO S.R.L.
8.1.1 Company Overview
8.1.2 Financial Performance
8.1.3 Product Benchmarking
8.1.4 Strategic Initiatives
8.2 MICHELE CHIARLO
8.2.1 Company Overview
8.2.2 Financial Performance
8.2.3 Product Benchmarking
8.2.4 Strategic Initiatives
8.3 Barefoot Cellars
8.3.1 Company Overview
8.3.2 Financial Performance
8.3.3 Product Benchmarking
8.3.4 Strategic Initiatives
8.4 Azienda Agricola Saracco
8.4.1 Company Overview
8.4.2 Financial Performance
8.4.3 Product Benchmarking
8.4.4 Strategic Initiatives
8.5 yellow tail (Casella)
8.5.1 Company Overview
8.5.2 Financial Performance
8.5.3 Product Benchmarking
8.5.4 Strategic Initiatives
8.6 Stella Rosa (San Antonio Winery, Inc.)
8.6.1 Company Overview
8.6.2 Financial Performance
8.6.3 Product Benchmarking
8.6.4 Strategic Initiatives
8.7 Sutter Home Winery, Inc.
8.7.1 Company Overview
8.7.3 Product Benchmarking
8.7.4 Strategic Initiatives
8.8 Bartenura
8.8.1 Company Overview
8.8.3 Product Benchmarking
8.8.4 Strategic Initiatives
8.9 Innocent Bystander
8.9.1 Company Overview
8.9.3 Product Benchmarking
8.9.4 Strategic Initiatives
8.8 La Spinetta
8.8.1 Company Overview
8.8.3 Product Benchmarking
List of Tables
1. North America moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
2. North America moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
3. U.S. moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
4. U.S. moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
5. Canada moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
6. Canada moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
7. Mexico moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
8. Mexico moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
9. Europe moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
10. Europe moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
11. Germany moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
12. Germany moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
13. France moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
14. France moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
15. Italy moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Millions)
16. Italy moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
17. Spain moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Millions)
18. Spain moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
19. U.K. moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
20. U.K. moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
21. Asia Pacific moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
22. Asia Pacific moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
23. China moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
24. China moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
25. Japan moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
26. Japan moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
27. India moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
28. India moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
29. Australia moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
30. Australia moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
31. South Korea moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
32. South Korea moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
33. Central & South America moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
34. Central & South America moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
35. Brazil moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million
36. Brazil moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
37. Argentina moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
38. Argentina moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
39. Chile moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
40. Chile moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
41. Middle East & Africa moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
42. Middle East & Africa moscato wine market estimates and forecasts, by sales channel, 2017 - 2030 (USD Million)
43. South Africa moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
44. South Africa moscato wine market estimates and forecasts, by derivatives, 2017 - 2030 (USD Million)
45. Turkey moscato wine market estimates and forecasts, by type, 2017 - 2030 (USD Million)
46. Turkey moscato wine market estimates and forecasts, by derivatives, 2017 - 2030 (USD Million)
List of Figures
1. Moscato wine market segmentation & scope
2. Information procurement
3. Primary research pattern
4. Primary research process
5. Market research approaches - bottom - up approach
6. Market research approaches - top - down approach
7. Market research approaches - combined approach
8. Moscato wine market: market insights
9. Moscato wine market: segmental insights
10. Moscato wine market: competitive insights
11. Moscato wine - industry value chain analysis
12. Global moscato wine prices, 2017 - 2030 (USD/metric ton)
13. Moscato wine market dynamics
14. Moscato wine market: porter’s analysis
15. Moscato wine market: PESTEL analysis
16. Moscato wine market, by type: Key takeaways
17. Moscato wine market, by type: Market share, 2022 & 2030
18. Moscato bianco market estimates & forecasts, 2017 - 2030 (USD Million)
19. Moscato rosa market estimates & forecasts, 2017 - 2030 (USD Million)
20. Moscato giallo market estimates & forecasts, 2017 - 2030 (USD Million)
21. Others market estimates & forecasts, 2017 - 2030 (USD Million)
22. Moscato wine market, by sales channel: Key takeaways
23. Moscato wine market, by sales channel: Market share, 2022 & 2030
24. Restaurants & bars market estimates & forecasts, 2017 - 2030 (USD Million)
25. Winery market estimates & forecasts, 2017 - 2030 (USD Million)
26. Liquor stores market estimates & forecasts, 2017 - 2030 (USD Million)
27. Online retail market estimates & forecasts, 2017 - 2030 (USD Million)
28. Supermarkets & hypermarkets market estimates & forecasts, 2017 - 2030 (USD Million)
29. Others moscato wine market estimates & forecasts, 2017 - 2030 (USD Million)
30. North America moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
31. U.S. moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
32. Canada moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
33. Mexico moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
34. Europe moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
35. Germany moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
36. France moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
37. Italy moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
38. Spain moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
39. U.K. moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
40. Asia Pacific moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
41. China moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
42. Japan moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
43. India moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
44. Australia moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
45. South Korea moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
46. Central & South America moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
47. Brazil moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
48. Argentina moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
49. Chile moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
50. Middle East & Africa moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
51. South Africa moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
52. Turkey moscato wine market estimates & forecast, 2017 - 2030 (USD Million)
53. Key Company/Competition Categorization
54. Company market position analysis
55. Company market position analysis

Companies Mentioned

  • COPPO S.R.L.
  • MICHELE CHIARLO
  • Barefoot Cellars
  • Azienda Agricola Saracco
  • yellow tail (Casella)
  • Stella Rosa (San Antonio Winery, Inc.)
  • Sutter Home Winery, Inc.
  • Bartenura
  • Innocent Bystander
  • La Spinetta

Methodology

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Table Information

Report AttributeDetails
No. of Pages100
PublishedApril 2023
Forecast Period2022 - 2030
Estimated Market Value ( USD ) in 2022 $ 1704.7 Million
Forecasted Market Value ( USD ) by 2030 $ 4000 Million
Compound Annual Growth Rate11.3%
Regions CoveredGlobal
No. of Companies Mentioned10

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