Sports and Outdoor Toys Market Report and Forecast 2025-2034

The global sports and outdoor toys market size attained a value of USD 15.32 billion in 2024. The market is estimated to grow at a CAGR of 4.60% during 2025-2034 to reach a value of USD 24.02 billion by 2034.

The global sports and outdoor toys market is experiencing significant transition, characterised by innovation, consumer health consciousness, and technological integration. As families increasingly recognise the importance of physical activity and outdoor play for children's holistic development, the demand for sports and outdoor toys has surged. These toys promote physical activities and encourage kids to spend time outdoors while also boosting the development of motor and coordination skills.

Key Trends and Developments

Growing importance of health and outdoor play and demand for durable products; technological advancements; rising sustainability concerns; and expansion of e-commerce channels are positively impacting the sports and outdoor toys market growth

Global Sports and Outdoor Toys Market Trends

Sports and outdoor toys encourage active play, which helps boost cardiovascular health, improve coordination and balance, and enhance muscle strength. By 2035, projections indicate that obesity will afflict around 383 million children and adolescents. The imperative for parents to mitigate screen time and obesity risks is driving demand for sports and outdoor toys that foster both physical and cognitive development.

Besides, the move towards tech-based toys among consumers provides an opportunity for manufacturers of these toys. With children becoming more accustomed to using technology, toy companies are incorporating technology, such as Bluetooth into their products to stay relevant in the market.

Moreover, the expansion of online channels helps improve accessibility to diverse products in the sports and outdoor toys market. Parents are increasingly turning to outdoor toys like water slides, T-ball sets, and skipping ropes, primarily shopping through e-commerce platforms such as Amazon and Walmart.

Market Segmentation

“Global Sports and Outdoor Toys Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Age Group

• Less than 5 Years
• Between 5 - 10 Years
• Above 10 Years

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Departmental Stores
• Speciality Stores
• Online Channel
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

The distribution channels considered under ‘others’ include smaller speciality sports stores, sports academies or sports clubs.

Online channels are becoming a preferred choice for making purchase, significantly contributing to the sports and outdoor toys market revenue

Online channels are becoming a preferred choice for buying various products, including sports and outdoor toys, as they provide personalised recommendations and perks like free shipping. The transition to online sales is backed by investments from large retailers to develop applications catering to consumers active on mobile platforms. This digital strategy has opened up new opportunities for market expansion, particularly as consumers increasingly gravitates towards online shopping.

Speciality toy stores like Hamleys distinguish themselves from other distribution channels such as hypermarkets, supermarkets, and online channels by their focus on toys and related products, expert staff knowledge, and specialised customer services. They play a crucial role in the toys market by offering an immersive environment that can be particularly appealing for children and collectors alike.

The availability of a variety of sports and outdoor toys in hypermarkets makes it convenient for customers to purchase goods from these channels. Departmental stores are generally located in crowded and central areas of the city and hence attract more customers leading to increased sales. Brick-and-mortar toy stores and departmental stores offer experimental, immersive, and digital experiences to meet evolving customer demands.

Competitive Landscape

The market players are focusing on leveraging advanced technologies and making toys more sustainable to meet the changing consumer demands

Other notable players operating in the sports and outdoor toys market include Hasbro, Inc., Mattel, Inc., The Walt Disney Company, Outdoor Toys, and Vuly Property Pty Ltd, among others. The manufacturers are upgrading their product portfolios and incorporating the latest capabilities to innovate their offerings and stay relevant in the market.

Global Sports and Outdoor Toys Market Analysis by Region

North America dominates the sports and outdoor toys market share. According to the U.S. Department of Commerce, sales in the toys and hobbies retail sector in the United States reached USD 33.66 billion in 2021, including both online and offline transactions. Notably, there was a 4.4% increase in 2022, with total sales reaching USD 35.15 billion in the same year.

In the Asia Pacific, China is the largest market with the second highest population of children in the region. China, with around 478 million child population in 2023 (up to age of 14 years), offers lucrative opportunities for market expansion. The growth of the sports and outdoor toys market in Latin America can be attributed to increased exposure of children to social media and the internet. Children frequently encounter ads, reviews, and promotions for toys on these platforms, hence it is common for children to take the lead by actively searching for products online.