South America Color Cosmetics Market Outlook, 2028

South American culture is known for its love of bold, bright colours, which is reflected in the makeup trends of the region. Many South American women embrace colorful makeup, such as bold red lipstick, bright eyeshadows, and vibrant blushes, as a way to express their personality and cultural identity. Furthermore, tanned and glowing skin is often seen as a symbol of health and beauty. This has led to the popularity of bronzers and highlighters that create a sun-kissed glow. Many South American makeup brands also offer products that include skin-nourishing ingredients, such as vitamin E and coconut oil, to promote healthy, radiant skin. Moreover, traditional dances like salsa, samba, and tango are an important part of South American culture, and makeup plays a big role in these performances. Dance makeup often includes bold colours, glitter, and dramatic eyeliner to enhance the performer's features and make them stand out on stage. This has led to the development of dance makeup lines that cater specifically to performers. In addition, Carnival is a major cultural event in many South American countries, and makeup plays a big role in the celebrations. Carnival makeup is characterized by bold, bright colours, glitter, and intricate designs. This trend has influenced the beauty industry in the region, with many makeup brands creating products specifically for Carnival, such as glitter eyeliners and face jewels. In addition, clean beauty is a growing trend in the South American beauty industry, with many consumers looking for products that are free from harsh chemicals and synthetic ingredients. This has led to a demand for natural and organic beauty products, as well as products that are free from parabens, sulfates, and other potentially harmful ingredients. Clean beauty brands are often focused on sustainability and ethical sourcing, using environmentally-friendly ingredients and packaging.

According to the research report, South America Color Cosmetic Market Outlook, 2028 the market is anticipated to add USD 3.11 Billion from 2023 to 2028. As disposable income continues to rise in South America, consumers have more money to spend on non-essential goods, including cosmetics. Furthermore, the population of South America is becoming more urbanized, with more people living in cities. Urban dwellers are more likely to have access to a wider range of cosmetic products and are more likely to use cosmetics regularly. Moreover, South America is a popular tourist destination, and many tourists purchase cosmetic products while travelling. This creates a secondary market for cosmetics, with visitors often bringing back products that are not available in their home countries. In addition, government regulations play a significant role in the cosmetics market in South America. Each country has its own set of regulations regarding product safety, labelling, and advertising. These regulations are designed to protect consumers and ensure that products are safe and accurately labelled. Furthermore, many countries in South America have banned or restricted animal testing for cosmetic products. For example, Colombia, Brazil, and Argentina have all banned animal testing for cosmetics. This has led to a growing demand for cruelty-free cosmetics in the region.

In South America, based on product type, the market is divided into facial colour products, nail colour products, hair colour products, lip products, and eye makeup products. Among them, facial colour products will have the highest market share in 2022. Facial colour products are considered essential items in many South American countries, where there is a strong cultural emphasis on looking put-together and presentable. This has driven demand for products that can help consumers achieve a flawless, even complexion, which is where foundation and other facial colour products come in. Furthermore, facial colour products that can be used for at-home makeup and skincare routines, such as tinted moisturizers and BB creams, are expected to continue to be popular in the region in 2022 and beyond. However, the use of multi-functional and customizable blush products is also gaining popularity in South America. Consumers are looking for blush products that can be used in multiple ways, such as on the lips or eyes as well as on the cheeks. Customizable blush palettes that allow users to mix and match shades to create their own unique look are also becoming more popular in the region. In addition, the lipstick market in the region is experiencing increasing demand for long-wearing and transfer-resistant formulas. Consumers in South America are looking for lipsticks that can withstand the hot and humid conditions of the region and that won't smudge or fade easily. As a result, long-wearing and transfer-resistant formulas are becoming more popular, with many brands launching products that claim to stay in place for up to 12 hours.

The South American eyeliner market relies on long-wearing and smudge-proof formulas. Consumers in the region are looking for eyeliners that can withstand the hot and humid conditions of the region and that won't smudge or fade easily. As a result, long-wearing and smudge-proof formulas are becoming more popular, with many brands launching products that claim to stay in place for up to 24 hours. In addition, eye primers use colour-correcting formulas. Consumers in the region are looking for products that can help address specific concerns, such as dark circles, redness, or dullness. Eye primers that have colour-correcting properties, such as green or peach tones to counteract redness and dark circles or yellow tones to brighten and even out skin tone, are becoming more popular. Furthermore, there is an increasing demand for products that help improve nail health. Consumers in South America are becoming more aware of the importance of nail care and are looking for products that can help strengthen and protect their nails. Nail treatments and strengtheners that contain ingredients like biotin, keratin, and collagen are becoming increasingly popular, as they are believed to help improve nail health and reduce breakage.

The mass segment dominates the South American colour cosmetic market, with Brazil being the region's largest market. This segment's customers are price-sensitive and value affordability over product quality and exclusivity. As a result, mass-market brands like Natura, O Boticario, and Avon are popular in the region, offering a variety of affordable makeup products like lipsticks, mascaras, and eyeshadows. Furthermore, the premium segment is smaller in size but is growing rapidly due to the increasing popularity of luxury beauty products among the region's affluent consumers. This segment includes high-end makeup brands such as MAC, Chanel, and Dior, which are widely available in department stores and on online platforms such as Sephora. In addition, the South American colour cosmetic market is divided based on gender into women and men. In recent years, the market for men's colour cosmetics has seen significant growth in South America. Men are becoming more conscious of their appearance, and the societal norms around masculinity are shifting, leading to an increase in the acceptance and use of men's cosmetics. Furthermore, the women's segment, however, remains the dominant force in the South American colour cosmetic market. Women are the primary consumers of cosmetics in the region, with a high demand for beauty and cosmetic products.

Specialty stores are retailers that focus on a specific product category or a particular target market. In the colour cosmetic industry, specialty stores usually carry a range of brands and products, including makeup, haircare, and beauty tools. Some popular specialty stores in South America include Sephora and Ulta. Furthermore, brand outlets are stores that exclusively sell a particular brand's products. These stores are usually owned and operated by the brand itself. Brand outlets offer a range of colour cosmetic products, and customers can find all the products of a particular brand under one roof. Some examples of brand outlets in South America include MAC and Estée Lauder. In addition, online retailers offer a wide range of products and brands, and consumers can shop from the comfort of their homes. Some popular online retailers for colour cosmetics in South America include Mercado Libre and Amazon.

Major Companies present in the market:

L'Oréal S.A., Dabur Ltd, The Himalaya Drug Company, Hindustan Unilever Limited, Henkel AG & Co. KGaA, The Estée Lauder Companies Inc., Revlon Group, Coty Inc, Shiseido Company, Natura&Co, Kao Corporation, Godrej Consumer Products Limited, LVMH Moët Hennessy Louis Vuitton, Oriflame Cosmetics AG, Clarins Group

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Colombia
• Argentina

By Product Type

• Facial Color Product
• Nails Products
• Hair Color Products
• Lip Products
• Eye Makeup Products

By Face Make-up

• Foundation
• Loose Face Powder
• Concealers
• Blush
• Other Facial Products

By Nails Products

• Nail Polish
• Nail Removers
• Nail Treatment/ Strengtheners
• Other Nail Products (Base coat, Top coat, Nail art stickers)

By Hair Color

• Permanent
• Temporary

By Lip Makeup

• Lip gloss
• Lip Liners/Pencils
• Lip Sticks
• Other Lip Products(lip primer, lip plumber)

By Eye makeup

• Eye Liners/Pencils
• Eye Shadow
• Mascara
• False Eyelashes
• Other Eye Makeup Products (False Eyelashes, Eye)

By Price Range

• Mass
• Premium

By Gender

• Men
• Women

By Distribution Channel

• Specialty Store
• Brand Outlets
• Online Channel
• Convenience Stores
• Other Stores (salon)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this; the author has started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to color cosmetic industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.