White Wine Market Report 2026

The white wine market size has grown strongly in recent years. It will grow from $44.59 billion in 2025 to $47.12 billion in 2026 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to expansion of global wine consumption culture, increasing preference for white wine in warmer climates, growth of modern retail wine distribution, rising disposable income in developed markets, strong presence of traditional wine-producing regions.

The white wine market size is expected to see strong growth in the next few years. It will grow to $59.44 billion in 2030 at a compound annual growth rate (CAGR) of 6%. The growth in the forecast period can be attributed to increasing demand for sustainable and organic wines, growth of online alcohol retail platforms, rising interest in experiential wine consumption, expansion of premium wine consumption in emerging markets, innovation in packaging and branding formats. Major trends in the forecast period include premiumization of white wine offerings, growing demand for low-alcohol white wines, expansion of organic and sustainable white wine production, rising popularity of regional and craft white wines, increasing direct-to-consumer sales channels.

The growing consumption of wine is anticipated to drive the expansion of the white wine market in the coming years. Wine is an alcoholic beverage produced through the fermentation of grape juice, where crushed grapes release natural sugars that are converted into alcohol during fermentation. Red and white wines remain the most widely consumed wine categories worldwide. Wine consumption has been rising largely due to factors such as lifestyle-related stress, evolving taste preferences, and the influence of digital platforms on consumer awareness and purchasing behavior. For example, in July 2024, according to Agile Media Ltd, a UK-based publishing company, sales of English and Welsh wine reached 8.8 million bottles in 2023, alongside the registration of 87 new vineyards and an increase in the number of wineries from 209 to 221. Consequently, the growing consumption of wine is supporting the growth of the white wine market.

Key players in the white wine market are increasingly focusing on the development of innovative offerings, such as multi-varietal white blends, to enhance flavor complexity, expand food-pairing versatility, and address changing consumer preferences for premium and distinctive wine profiles. A multi-varietal white blend is a white wine produced by combining multiple grape varieties to create a more complex aroma, balanced structure, and unique sensory experience compared to single-varietal wines. For instance, in November 2023, Achaval Ferrer, an Argentina-based wine producer, introduced Achaval Ferrer Quimera Blanco. This innovative white blend consists of 63% Chardonnay, 23% Sémillon, 10% Viognier, and 4% Sauvignon Blanc, designed to highlight the individual characteristics of grapes sourced from Argentina’s Uco Valley. Notably, this release marked the winery’s first white wine in its 20-year history, reflecting its focus on innovation and its appeal to a wide range of gastronomic pairings, particularly Asian cuisine.

In May 2025, White Bridge Investments II, an Italy-based private equity fund specializing in the acquisition and expansion of premium Italian food and beverage businesses, acquired Cirelli La Collina Biologica S.r.l. for an undisclosed amount. Through this acquisition, White Bridge seeks to enhance the winery’s global footprint and broaden its sustainable hospitality initiatives while accelerating growth within its premium organic wine portfolio. Cirelli La Collina Biologica S.r.l. is an Italy-based producer of organic wines, including white and orange varieties, and offers sustainable wine tourism experiences.

Major companies operating in the white wine market are E. & J. Gallo Winery, Caviro S.c.a., Grupo Peñaflor S.A., The Wine Group Inc., Accolade Wines Australia Limited, Casella Family Brands Pty Ltd, Treasury Wine Estates Limited, China Great Wall Wine Co. Ltd., Vina Concha y Toro S.A., Domaines Barons de Rothschild (Lafite), Louis Roederer S.A., Marchesi Antinori S.p.A., Harlan Estate Winery LLC, Screaming Eagle Winery and Vineyards, Yantai Changyu Pioneer Wine Company Limited, Pernod Ricard SA, Constellation Brands Inc., Jackson Family Wines, Trinchero Family Estates, Bronco Wine Company, Kendall-Jackson Vineyard Estates, Ste. Michelle Wine Estates Ltd., Miguel Torres S.A., Robert Mondavi Winery, Kim Crawford Wines, Wente Vineyards, Rodney Strong Vineyards, Fetzer Vineyards, Hogue Cellars, Beringer Vineyards, Simi Winery, La Crema Winery LLC, Francis Ford Coppola Winery LLC, J. Lohr Vineyards & Wines, Bogle Vineyards Inc., Segura Viudas S.A., Mumm Napa Valley.

Europe was the largest region in the white wine market in 2025. The regions covered in the white wine market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the white wine market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The white wine market consists of sales of potassium sorbate, grape juice concentrate, and calcium carbonate white wines. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.