Ceramic Sanitary Ware Market Report 2026

The ceramic sanitary ware market size has grown strongly in recent years. It will grow from $38.99 billion in 2025 to $41.58 billion in 2026 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to growth in residential construction, rising urbanization and infrastructure development, adoption of modern bathroom designs, increasing disposable income in emerging economies, rising awareness about hygiene and sanitation.

The ceramic sanitary ware market size is expected to see strong growth in the next few years. It will grow to $54.16 billion in 2030 at a compound annual growth rate (CAGR) of 6.8%. The growth in the forecast period can be attributed to expansion of smart homes and smart buildings, rising demand for water conservation solutions, adoption of eco-friendly and sustainable materials, growth in commercial and hospitality construction, increasing consumer preference for aesthetic and luxury bathroom fixtures. Major trends in the forecast period include rising demand for hygienic and antimicrobial surfaces, growing adoption of water-efficient and eco-friendly fixtures, increasing use of smart bathroom technologies, expansion of customizable and modular bathroom designs, rising popularity of premium and designer ceramic sanitary ware.

An anticipated increase in demand for the construction and building sectors is set to boost the growth of the ceramic sanitary ware market in the future. The construction sector encompasses the industry and trade involved in creating, maintaining, and repairing infrastructures. Ceramic sanitary ware plays a vital role in the building and construction industry by ensuring cleanliness in homes, businesses, and other structures, necessitating careful design and planning. Consequently, the growing demand for construction and building will elevate the demand for ceramic sanitary ware. For example, a report released by the Office for National Statistics in the United Kingdom in November 2023 indicated that the value of new construction work rose by 15.8% to $161.12 billion USD (£32,989 million) in 2022, with new orders increasing by 11.4% to $97.81 billion USD (£80,837 million) in 2023. Therefore, the expanding construction and building sectors are driving the growth of the ceramic sanitary ware market.

Key companies in the ceramic sanitary ware market are increasingly pursuing strategic partnerships to enhance their reach and market share. Strategic partnerships involve companies leveraging each other's strengths and resources for mutual benefits and success. For example, in June 2024, UAE-based companies Azizi Developments and RAK Ceramics extended their collaboration through a two-year Memorandum of Understanding (MoU). This agreement stipulates that RAK Ceramics will supply tiles, sanitary ware, premium bathroom mixers, and accessories for various Azizi projects, including the Riviera waterfront development in Dubai. Azizi Developments is a prominent real estate developer known for its wide array of residential and commercial properties, while RAK Ceramics specializes in ceramic and gres porcelain wall and floor tiles, sanitary ware, faucets, and tableware. This partnership underscores the increasing demand for high-quality construction materials in the region, fueled by a thriving real estate sector.

In February 2024, Villeroy & Boch, a Germany-based ceramics manufacturer known for its bathroom and wellness products as well as dining and lifestyle items, acquired Ideal Standard. This acquisition will strengthen their market position by combining their expertise and broadening their product range in the ceramic sanitary ware sector. Likewise, Ideal Standard, a European manufacturer, specializes in producing sanitary ware and taps for both residential and commercial applications.

Major companies operating in the ceramic sanitary ware market report are Siam Cement Group Public Company Limited, LIXIL Corporation, Kohler Co., TOTO Ltd., Foshan Huida Bathroom Co. Ltd., Lecico Egypt S.A.E., Roca Sanitario S.A., American Standard Brands, Villeroy & Boch AG, R.A.K. Ceramics, Duravit AG, Jaquar & Company Private Limited, Kajaria Ceramics Limited, Simpolo Ceramics, Somany Ceramics Limited, Cersanit S.A., Sonex Ceramic Pvt. Ltd., Ideal Standard International SA, Eros Sanitaryware, Laufen Schweiz AG, Eczacibasi Yapi Ürünleri, KERAMAG GmbH, Inax Corporation.

Asia-Pacific was the largest region in the ceramic sanitary ware market share in 2025. The regions covered in the ceramic sanitary ware market are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ceramic sanitary ware market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The ceramic sanitary ware market consists of sales of toilet sinks and water closet, cisterns, vanity basins and accessories that are used in bathrooms and toilets for cleansing and plumbing activities. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.