Immune Health Supplements Global Market Report 2024

The global immune health supplements market has grown rapidly in recent years. It will grow from $61.24 billion in 2023 to $68.47 billion in 2024 at a compound annual growth rate (CAGR) of 11.8%. Historical growth can be attributed to several factors, including heightened health consciousness among individuals, the impact of epidemic and pandemic events, a growing aging population, increased consumer education, and the expansion of e-commerce.

The global immune health supplements market is expected to see rapid growth in the next few years. It will grow to $110.16 billion in 2028 at a compound annual growth rate (CAGR) of 12.6%. Anticipated growth in the forecast period is driven by continued public health concerns, advancements in nutraceutical research, the rise of personalized nutrition trends, global shifts toward health and wellness, the integration of digital health platforms, and collaborations aimed at product development. Major trends expected in the forecast period encompass innovative delivery formats, the emergence of immunity-boosting food and beverage products, a surge in product innovation, strategic marketing focused on wellness, and increased partnerships and collaborations in research initiatives.

The anticipated growth in the immune health supplements market is driven by the increasing prevalence of infectious diseases. These diseases, caused by various organisms like bacteria, viruses, fungi, or parasites, have spurred the demand for immune health supplements. These supplements aid in the proper functioning of immune cells and enhance their ability to combat infectious diseases. For example, in Australia, over 4,700 hospitalizations in 2020-2021 were linked to COVID-19 infection, with viral pneumonia, COVID-19 infection, cough, fever, and breathing problems among the primary diagnoses. This surge in infectious diseases is expected to drive the growth of immune health supplements.

The ascent of e-commerce and online shopping is poised to significantly boost the immune health supplements market. Online platforms offer convenient access to a diverse array of products, allowing for global reach and enabling informed consumer choices through detailed information and reviews. E-commerce supports various promotional strategies, subscription models, and direct-to-consumer approaches, enhancing customer engagement and loyalty. The round-the-clock availability, personalized recommendations, and informative content on these platforms contribute to sustained market growth by making immune health supplements easily accessible and appealing to a wider consumer base. For instance, in the first quarter of 2021, US e-commerce sales surged by 39.0 percent compared to the same period in 2020, according to the United States Department of Commerce.

A key trend gaining momentum in the immune health supplements market is the innovation and formulation of new immunity boosters. Leading companies in this sector are focusing on innovations to gain a competitive edge. For instance, in July 2021, Solabia - Algatech Nutrition introduced BioGlena, a premium source of beta-glucan derived from the microalgae Euglena gracilis. This substance offers a complete protein, essential vitamins and minerals, and a minimum of 55% linear 1,3 beta-glucans. Unlike other beta-glucan products, BioGlena doesn’t require a complex, solvent-based extraction process, maintaining its purity and natural composition.

Major players in the immune health supplements market are developing new products using nanotechnology to fortify their market position. Nanotechnology, involving the manipulation of matter at an extremely small scale, is being leveraged for product development. For instance, in December 2022, Herbalife Nutrition Ltd. launched Immunoturmeric, a product designed to enhance immune health using curcumin extracted from turmeric. Employing advanced nanotechnology, Immunoturmeric ensures improved solubility and absorption in the body. Each capsule contains 336mg of curcuma domestica rhizomes in nano-sized particles, preserving its antioxidant and anti-inflammatory properties without additional food coloring or flavoring. This product is specifically formulated to support immune function and endurance.

In April 2021, PanTheryx, a US-based nutrition, and biotechnology company providing health and nutrition solutions to improve health, acquired TruBiotics for an undisclosed amount. This acquisition will enable PanTheryx to boost growth by acquiring complementary brands in rapidly expanding strategic segments. TruBiotics is a US-based producer of daily probiotic supplement capsules.

Major companies operating in the immune health supplements market report are Bayer AG, Abbott Laboratories, Amway Corporation, C H Boehringer Sohn AG & Co, Danone SA, Glanbia PLC, Herbalife Nutrition Ltd., Himalaya Wellness Company, Nestle SA, Novartis AG, Pfizer Inc., Sanofi SA, The Nature's Bounty Co., Unilever PLC, Bio-Tech Pharmacal Inc., BioGaia AB, Biothera Pharmaceuticals Inc., Country Life LLC, Daflorn Ltd., Douglas Laboratories, EuroPharma Inc., Garden of Life LLC, Jarrow Formulas Inc., Metagenics Inc., Nature's Plus Inc., Nordic Naturals Inc., Nutraceutical Corporation, Pure Encapsulations Inc., Solgar Inc., Source Naturals Inc., Thorne Research Inc.

North America was the largest region in the immune health supplements market share in 2023. The regions covered in the immune health supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the immune health supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary constituents of immune health supplements include vitamins, minerals, herbal extracts, probiotics, amino acids, and omega-3 fatty acids. Vitamins denote organic compounds vital for the body's growth and health, required in small doses. These supplements come in various forms such as soft gels, capsules, tablets, powders, and liquids, available in plant-based and animal-based variants. They are distributed through pharmacies, drug stores, hypermarkets, supermarkets, online retailers, specialty shops, and other channels.

This report provides immune health supplements market statistics, including immune health supplements industry global market size, regional shares, competitors with immune health supplements market share, detailed immune health supplements market segments, market trends, and opportunities, and any further data you may need to thrive in the immune health supplements industry. This backpack market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The immune health supplements market consists of sales of immune health supplements that help to improve immune health. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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