Ginger Beer Global Market Report 2024

The global ginger beer market has grown strongly in recent years. It will grow from $7.38 billion in 2023 to $7.94 billion in 2024 at a compound annual growth rate (CAGR) of 7.6%. Historical growth can be attributed to various factors such as the cultural and heritage significance of beverages, the rise of the craft beverage movement, the influence of health and wellness trends, the evolution of mixology and cocktails, continuous flavor innovation, and the development of niche and premium markets within the beverage industry.

The global ginger beer market is expected to see strong growth in the next few years. It will grow to $10.6 billion in 2028 at a compound annual growth rate (CAGR) of 7.5%. The expected growth in the forecast period is driven by ongoing health consciousness, the diversification of flavors, premiumization and branding efforts, global culinary influences, the adoption of sustainability and ethical practices, and the demand for convenience in on-the-go consumption. Major trends anticipated during this period encompass the rise of the alcoholic ginger beer segment, the influence of global flavors on product offerings, the implementation of sustainable packaging practices, catering to on-the-go convenience needs, and a marketing focus on highlighting craftsmanship within the industry.

The anticipated surge in health and wellness awareness is set to drive the growth of the ginger beer market. Ginger's potential health benefits, such as alleviating nausea, upset stomachs, and serving as an antioxidant, have garnered attention for their contribution to overall well-being. For instance, as per an American Medical Association article in May 2022, healthcare spending in the United States surged by 9.7% to $4.1 trillion in 2020, signifying a substantial increase from the 4.3% growth in 2019. This heightened awareness of health and wellness is expected to boost the demand for ginger beer.

The expanding beverage industry is forecasted to propel the ginger beer market's growth. Encompassing a vast array of liquid refreshments, the beverage industry witnesses an increasing inclination toward non-alcoholic options, where ginger beer offers a distinctive and flavorful choice for consumers seeking alternatives to traditional soft drinks or alcoholic beverages. For instance, a report by the Distilled Spirits Council in September 2022 highlighted a 42.3% rise in revenue from suppliers of ready-to-drink spirits-based beverages, amounting to $1.6 billion in 2021. This trend is contributing to the growing traction of the ginger beer market.

Product innovation emerges as a pivotal trend shaping the ginger beer market landscape. Leading companies are keenly focused on introducing novel products to maintain their foothold in the ginger beer market. A notable example is T-Mobile US Inc.'s collaboration with Jones Soda Co. in June 2021 to launch 5Ginger Beer, an adaptable and premium non-alcoholic brew designed for standalone consumption or as a base for cocktails or mocktails.

Key players in the ginger beer industry prioritize product development and new launches, exemplified by the introduction of Stormy Peach Ginger Beer. This variant, known for its standalone appeal and compatibility with various mixers, marks an innovative addition to the market. For instance, Goslings, a Bermuda-based company renowned for its Dark ’n Stormy cocktail, expanded its non-alcoholic beverage range with Stormy Peach Ginger Beer in October 2023. Priced at $7.99 for a 6-pack of 12 oz cans and available at over 2,000 Walmart stores, this launch reflects Goslings' commitment to offering diverse, refreshing options, capitalizing on evolving consumer preferences.

In September 2022, Amos Beason, a managing director at Seward Capital, a prominent investment firm in the US, completed the acquisition of Willie's Superbrew, a distinguished brand known for its unique line of hard seltzers crafted with real fruit and powered by superfruits. The acquiring group, led by Amos Beason, holds strong confidence in the exceptional quality and appeal of Willie's Superbrew's product portfolio. With this strategic move, the aim is to reintroduce Willie's fruited hard seltzers to retail markets by the upcoming spring season. Willie's Superbrew, recognized for its innovative concoctions such as ginger beer infused with real fruit and its signature line of hard seltzers, has garnered a notable reputation for its commitment to natural ingredients and flavorful offerings.

Major companies operating in the ginger beer market report are John Crabbie & Company Limited; Bundaberg Brewed Drinks Pty. Ltd.; Fevertree Drinks plc; Fentimans; Rachel's Ginger Beer; Gunsberg; Goslings Rum; Old Jamaica Ginger Beer; Q Mixers; Natrona Bottling Company; Stoli Group USA LLC; Barritt’s Beverages International Ltd.; Portland Soda Works; Wimmers Soft Drinks; Luscombe Drinks; The Brooklyn; rafted Company; Franklin & Sons Ltd.; Cawston Press Ltd.; Thomas Henry GmbH & Co. KG; Schweppes; Reed's Inc.

North America was the largest region in the ginger beer market share in 2023. The regions covered in the ginger beer market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ginger beer market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The main types of ginger beer are alcoholic and non-alcoholic. Alcoholic refers to a colorless flammable liquid that, in one form or another, is the substance in liquors (such as beer, wine, or whiskey) that can cause intoxication. Alcohol is used as an intermediate in the production of sweeteners and fragrances. The processes are fermented and non-fermented that are distributed through channels such as supermarkets, convenience stores, specialty stores, and online stores, used in retail, and catering applications.

This report provides ginger beer market statistics, including ginger beer industry global market size, regional shares, competitors with ginger beer market share, detailed ginger beer market segments, market trends, and opportunities, and any further data you may need to thrive in the ginger beer industry. This ginger beer market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The ginger beer market consists of sales of sweetened and carbonated ginger beers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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