Micro-Location Technology Global Market Report 2024

The global micro-location technology market has grown rapidly in recent years. It will grow from $25.75 billion in 2023 to $30.46 billion in 2024 at a compound annual growth rate (CAGR) of 18.3%. The expansion observed in the past period can be credited to the integration of augmented reality, the rise of indoor navigation systems, widespread use of mobile devices, trends in personalized retail experiences, and the adoption of smart building solutions.

The global micro-location technology market is expected to see rapid growth in the next few years. It will grow to $55.72 billion in 2028 at a compound annual growth rate (CAGR) of 16.3%. The projected growth in the upcoming period stems from the convergence of Industry 4.0 and logistics, initiatives in smart cities, innovation within healthcare, the transformation of retail landscapes, increasing demand for indoor navigation solutions, and rapid advancements in IoT technologies.

The projected advancement in the micro-location technology market is propelled by the increasing utilization of mobile devices. These handheld gadgets with touch-screen displays rely on micro-location technology to precisely determine the indoor location of assets, individuals, or equipment. For example, a report from Uswitch Limited noted a 3.8% increase in active mobile connections to 71.8 million in 2022 compared to 2021. With an estimated 68.3 million people residing in the UK by 2025, 95% are anticipated to possess smartphones, underscoring the role of mobile device adoption in driving the micro-location technology market.

The burgeoning e-commerce sector is poised to contribute significantly to the growth of micro-location technology. Micro-location technology aids in bolstering operational efficiency, enhancing customer experiences, and bolstering competitiveness within the e-commerce landscape. As per the International Trade Administration's report, e-commerce for consumer goods is expected to represent around 22% of global retail sales by 2024, with an annual growth rate exceeding 1%. Notably, retail e-commerce sales are forecasted to consistently rise by 8% globally through 2024, emphasizing the pivotal role of the e-commerce industry in propelling the micro-location technology market.

Product innovation emerges as a prominent trend in the realm of micro-location technology, as major market players focus on developing novel technological solutions to fortify their positions. For instance, Smith Micro Software, Inc. launched Micro’s SafePath® 7 platform in March 2022. This platform offers enhanced digital family safety features, including robust parental controls, real-time location services, and app evasion functionalities, catering to wireless carriers and subscribers seeking comprehensive digital lifestyle protection.

Key companies in the micro-location technology sector are driving advancements by developing sophisticated technologies like location platforms to cater to expanding customer bases, bolster sales, and increase revenue. Here Technologies, for instance, unveiled UniMap in January 2023, a highly automated mapping technology within their platform. This innovation stands out for its unmatched map freshness, quality, and coverage. UniMap enables rapid generation of digital maps and custom location-based products, incorporating diverse data types into a unified map with rapid updates reflecting physical environment changes within 24 hours. Its centralized environment ensures continual accessibility for customers, exemplifying cutting-edge technology in the micro-location technology landscape.

In June 2021, Verizon Communications Inc., a US-based corporation specializing in hyper-precision location services, successfully acquired Senion AB, a Sweden-based firm specializing in micro-location technology, for an undisclosed sum. This acquisition enables Verizon to integrate advanced location-based technology offerings, including indoor wayfinding, geofencing, location sharing, analytics, and predictive intelligence, thereby enhancing its service portfolio for customers.

Major companies operating in the micro-location technology market report are Apple Inc., Cisco Systems Inc., Google LLC, CenTrak Inc., Humatics Corporation, Hewlett Packard Enterprise Development LP, Sewio Networks, Siemens AG, Zebra Technologies, Ubisense Group, Aruba Networks, Kontakt.io, Ruckus Networks, Estimote Inc., Camco Technologies nv, Quuppa Intelligent Locating System, Mist Systems, Inc., DecaWave Limited, Redpine Signals, Visible Assets Inc., Gimbal Inc., Bluvision, Pole Star, Inpixon, Pointr, IndoorAtlas Oy, KIO RTLS, Locatify, MERIDIAN, Navisense GmbH, sensewhere Ltd., Hexagon AB, Broadcom Inc., MiTAC Digital Technology Corporation

North America was the largest region in the micro-location technology market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the micro-location technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the micro-location technology market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary elements constituting micro-location technology encompass hardware, software, and services. Hardware pertains to the tangible computer components or delivery systems responsible for storing and executing software instructions. Various technologies like Bluetooth Low Energy, Wi-Fi, near-field communication, beacons, among others, find application in proximity marketing and asset management. This technology finds diverse applications across multiple industries including healthcare, transportation and logistics, BFSI (Banking, Financial Services, and Insurance), sports and entertainment, and commercial sectors. Its implementation caters to the specific needs and requirements of these varied end-user segments.

This report provides micro-location technologies market statistics, including micro-location technologies industry global market size, regional shares, competitors with a micro-location technologies market share, detailed micro-location technologies market segments, market trends and opportunities, and any further data you may need to thrive in the micro-location technologies industry. This micro-location technologies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The micro-location technology market consists of revenues earned by entities providing services such as indoor positioning, streamlining manufacturing, tracking services, remote controlling, and preventing accidents. The market value includes the value of related goods sold by the service provider or included within the service offering. The micro-location technology market also includes sales of auto-follow video cameras, high-end drones, connected lightbulbs, sono speakers, and connected vehicles. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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