The Coca-Cola Company (Coca-Cola) is a producer, distributor and marketer of non-alcoholic beverages. The company's product portfolio comprises sparkling beverages and a variety of still beverages, including juices and juice drinks, waters, enhanced waters, ready-to-drink teas and coffees, and energy and sports drinks. It markets beverages under Sprite, Coca-Cola Zero, Diet Coke, Fanta, Glaceau, Vitamin Water, Powerade, Dasani, Fuze Tea, Minute Maid, Simply, Georgia, and Del Valle brand names. Coca-Cola sells products to independent bottling partners, distributors, wholesalers, and retailers. Coca-Cola's operational structure includes four geographic operating segments: Europe, the Middle East & Africa, Latin America, North America, and Asia-Pacific. The non-geographic segments of Global Ventures and Bottling Investments Group (BIG) are also included in the company's reporting structure.
The report provides information and insights into Coca-Cola's tech activities, including:
- Insights of its digital transformation strategies and innovation programs
- Overview of technology initiatives covering partnerships, product launches and acquisitions
- Insights on each technology initiative including technology theme, objective, and benefits
- Details of estimated ICT budgets and major ICT contracts
Scope
- Coca-Cola is analyzing customer data to support innovation, research, and pricing decisions to optimize supply chain management and to offer personalized services and enhanced experiences to its customers
- The company deployed image recognition systems, AR, and shelf-mounted cameras to track products on open shelves and in coolers for extracting insights to manage inventory in real-time
- Coca-Cola is reinventing its customer engagement through an omnichannel service strategy to ensure that its customers can shop from anywhere, anytime, and through any mode
- Coca-Cola China uses Clobotics' SmartView solution, which leverages computer vision and machine learning technologies to capture cooler data for ensuring their seamless functioning and safety
Reasons to Buy
- Gain insights into Coca-Cola's tech operations
- Gain insights into its tech strategies and innovation initiatives
- Gain insights into its technology themes under focus
- Gain insights into various product launches, partnerships and acquisition strategies.
Table of Contents
- Overview
- Brief information about the company, its business divisions and its financials
- Digital Transformation Strategy
- A summary of key digital strategies/implementation efforts of the company
- Accelerators, Incubators, and Other Innovation Programs
- Discusses the company's key strategic units, innovation labs, incubation and accelerator programs dedicated to technology innovation
- Technology Focus
- Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company
- Technology Initiatives
- Discussion about all the technology introductions partnerships the company has entered
- Venture Arm: Citi Ventures
- Brief information about the Company’s Ventures and its key decision makers
- Investment
- Brief discussion about the investments made by the company to acquire new technologies
- Contact the Publisher
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Walmart
- Ibm
- Sap
- Snapchat
- Salesforce
- Unity
- Microsoft
- Accenture
- Siemens
- Genpact
- Sandstar
- Bain & company