Protein Powder Market Report 2026

The protein powder market size has grown strongly in recent years. It will grow from $28.59 billion in 2025 to $30.82 billion in 2026 at a compound annual growth rate (CAGR) of 7.8%. The growth in the historic period can be attributed to growth in sports and fitness culture, rising consumer focus on health and wellness, expansion of dietary supplement retail channels, increasing protein intake awareness, availability of diverse protein sources.

The protein powder market size is expected to see strong growth in the next few years. It will grow to $42.26 billion in 2030 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to increasing demand for personalized nutrition solutions, rising adoption of plant-based diets, expansion of online supplement sales, growing use of protein in functional foods, increasing innovation in protein processing technologies. Major trends in the forecast period include increasing demand for clean-label protein powders, rising popularity of plant-based protein sources, expansion of functional and fortified protein products, growing focus on flavor innovation and mixability, enhanced quality control and traceability.

The rapid expansion of e-commerce is expected to propel the growth of the protein powder market in the coming years. E-commerce refers to the buying and selling of products and services over the internet, enabling online transactions between businesses and consumers. In the protein powder sector, e-commerce provides a flexible and scalable platform for brands to reach a wider audience while allowing consumers to conveniently compare products, access detailed nutritional information, read reviews, and make informed purchasing decisions. For instance, in November 2023, according to the United States Census Bureau, a US-based federal statistical agency, e-commerce sales in the third quarter of 2023 increased by 7.6% compared to the third quarter of 2022, while overall retail sales rose by 2.3% during the same period. E-commerce accounted for 15.6% of total retail sales in the third quarter of 2023. Therefore, the rapid expansion of e-commerce is driving the growth of the protein powder market.

Major companies operating in the protein powder market are focusing on developing innovative products, such as dual-action fat-burning whey supplements, to meet rising consumer demand for solutions that support both muscle building and effective weight management. Dual-action fat-burning whey supplements combine high-quality whey protein with ingredients that support fat metabolism, such as L-carnitine, conjugated linoleic acid (CLA), and Garcinia Cambogia. These formulations help users build lean muscle mass while enhancing fat utilization, improving energy efficiency, and supporting appetite control. For instance, in May 2025, GNC India, a US-origin global nutrition supplement brand operating in India through a master franchise model, launched GNC Pro Performance 100% Whey + Keto Surge. The product delivers 24 grams of premium whey protein per serving and includes a blend of L-carnitine, CLA, Garcinia Cambogia, and digestive enzymes (Digezyme) to support muscle growth, fat metabolism, digestion, and nutrient absorption.

In September 2025, Ronnie Coleman Signature Series (RCSS), a US-based fitness nutrition brand, partnered with HealthKart to expand the distribution of its sports nutrition portfolio in India. Through this partnership, RCSS aims to strengthen its presence in the Indian subcontinent by leveraging HealthKart’s manufacturing capabilities, extensive distribution network, and e-commerce-driven retail platform. HealthKart is an India-based company specializing in health, wellness, and fitness-focused e-commerce solutions.

Major companies operating in the protein powder market are Optimum Nutrition, Dymatize Nutrition, MusclePharm Corporation, BPI Sports LLC, CytoSport Inc., NutraBio, Herbalife International of America Inc., Abbott Laboratories, Amway Corp., Vega, NOW Foods, Isopure, Garden of Life, Orgain, MuscleTech, Myprotein, BSN, Rule One Proteins, Kaged, Ascent Protein.

North America was the largest region in the protein powder market in 2025. Asia-Pacific is expected to be the fastest-growing region in the protein powder market report during the forecast period. The regions covered in the protein powder market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the protein powder market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The protein powder market consists of sales of collagen protein powder and whey hydrolysates. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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