Nigeria Fitness Service Market Outlook To 2027F

The report provides a comprehensive analysis of the potential of the fitness service industry in Nigeria. The report covers an overview and genesis of the industry along with market size in terms of revenue generated.

Its market segmentations include By Market Structure, By Revenue Stream, By Regions, By Subscription, By Gender, By Age, and By Income Group; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.

Market Overview:

According to publisher estimates, Nigeria Fitness Service Market grew from approximately NGN ~ Bn in 2017 to approximately NGN ~ Bn in 2022 - is forecasted to grow further into NGN ~ Bn opportunity by 2027F, owing to the rising disposable income of consumers, increasing focus on fitness and healthy lifestyle among the population.
61% of Nigerian women indicated their interest in sport, with many of them involved in fitness and lifestyle enhancement regimes.

In Nigeria, a growing number of hotel chains are providing a lot of wellness services complemented by an innovative variety of fitness classes such as Yoga, Gym, Zumba or HIIT, and other membership plans for their customers.

Fitness apps and Virtual Classes are gaining wide popularity in Nigeria, especially after the covid period.

Key Trends by Market Segment:

• By Market Structure: The unorganized segment largely dominates the industry. Moreover, the lower fees charged by unorganized centers, allow them to generate a wider customer base
• By Membership Subscription Package: Customers have been identified to prefer 3 months and annual membership plans in fitness centers, due to the fee-based discounts offered by fitness center operators along with the additional services such as complimentary account freezing provided

Competitive Landscape

Future Outlook

The Nigeria Fitness Service Market is projected to show significant growth in the coming years. It is expected to be driven by increasing awareness about the consequences of lifestyle-related diseases such as obesity, high blood pressure, heart strokes, and diabetes. Additionally, the entry of low-budget international fitness chains and attractive offers offered by those brands is expected to encourage the offline membership participation rate in fitness clubs.

Moreover, gyms and boutique studios are proactively adopting new creative ways to retain customers and transitioning to a more digital fitness practice which is best positioned to succeed moving forward. The fitness industry in Nigeria is experimenting with “digital fitness” by offering online classes and incorporating fitness-based apps for at-home exercise. Furthermore, the entry of international fitness chains along with the growing trend of one on one personal training and small group training in the country will push awareness among people about their health, which in turn will intensify the number of subscribers.
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