Personal Hygiene Market Growth Analysis by Region, Country, Brands, Distribution Channel, Competitive Landscape, Packaging and Forecast to 2027

The report provides an overview of current personal hygiene scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

The global personal hygiene sector was valued at $60.7 billion in 2022 and is forecast to record a CAGR of 4.7% during 2022-27, to reach $76.2 billion in 2027. The Americas represented the largest region in the sector in 2022, with a value share of 41.4%, followed by Asia-Pacific with 28.4%. In 2022, anti-perspirants & deodorants was the largest category, accounting for 35.8% of overall global value share. The Middle East and Africa region's personal hygiene market is forecast to record the fastest value CAGR of 14.4%, over the forecast period. The top five companies in the global personal hygiene industry together accounted for a value share of 47% in 2022. The sector was led by Unilever, which held a share of 25.4%, followed by Procter & Gamble and Colgate-Palmolive Company with 6.7% and 6.6% shares, respectively. Hypermarkets & supermarkets was the leading distribution channel in 2022, accounting for a value share of 37.2%. Flexible packaging was the most used pack material registering for a 48.1% share in 2022 in the global personal hygiene market.

Key Highlights

Consumers today have become extremely selective when purchasing products in the sector, owing to health considerations. New products in the Personal Hygiene sector are being launched with a plethora of claims such as natural and organic. Consumers will show greater interest in “clean” labels with “free from” tags, which are seen to indicate that a product is safe. This is becoming increasingly common in new product launches, with labels claiming the use of natural, wholesome, and simple ingredients that are easy to recognize, in order to appeal to consumers.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global Personal Hygiene Sector. It includes an analysis on the following:

• Sector overview: Provides an overview of current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides an overview across five regions-the Asia-Pacific, the Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, latest developments, and future challenges for each region. This data includes both on-trade and off-trade data
• Change in consumption: Provides an overview of shifts in the consumption of personal hygiene products over 2017-27 at global and regional levels
• High-potential countries: Provides risk-reward analysis of the top four high-potential countries in each region based on market assessment, economic development, governance indicators, socio-demographic factors, and technological infrastructure
• Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2022-27, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis
• Competitive landscape: Provides an overview of leading brands at a global and regional level, as well as analyzing the product profile, country-level presence, market share, and growth of private labels in each region
• Key distribution channels: Provides analysis of the leading distribution channels in the global personal hygiene sector in 2022. It covers “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, e-retailers, health & beauty stores, hypermarkets & supermarkets, and others
• Packaging analysis*: The report provides an analysis of the percentage share (in 2022) and growth (during 2022-27) of various pack materials, pack types, closures, and primary outer types based on volume sales of personal hygiene products

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates