The number of live births in India increased by 3.7% during 2016-22, reaching 27.6 million in 2022. This resulted in a baby population of over one million in 2022. However, both the crude birth rate and total fertility rates, have fallen. The GDP of India grew by 6.9% in 2022 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 5.2%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 9% during 2016-22. In volume terms, sales increased in 2022, with the sector recording a CAGR of 2.2%. Baby milks remained by far the largest category in value terms with over 64% of the baby food sector, followed by baby wet meals & other. Nestlé and Gujarat Cooperative Milk Marketing Federation were the top two companies in 2022. Nestlé retained the top spot in value during 2016-22 and remained the leader in baby milks category. Drugstores & pharmacies remained the leading distribution channel, accounting for over 68% of overall value sales in 2022. The market for baby food in the country is expected to increase in value and volume terms during 2022-28, at a CAGR of 8.4% and 2.4%, respectively.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel
- Future projections considering various trends which are likely to affect the industry
Scope
- Value sales of baby milks rose from INR93 billion ($1.4 billion) in 2016 to INR165.8 billion ($2.1 billion) in 2022, registering a CAGR of 10.1% during this period
- Volumes in the baby cereals & dry meals category increased from 73.07 million kg in 2016 to 73.33 million kg in 2022, recording a CAGR of 0.1%
- Value sales of baby wet meals & other rose from INR14.9 billion ($221.7 million) in 2016 to INR27.4 billion ($349.1 million) in 2022, at a CAGR of 10.7%
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Executive Summary
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Gujarat Cooperative Milk Marketing Federation
- Danone Group
- Raptakos Brett
- Abbott Laboratories
- Mead Johnson (Reckitt Benckiser)

