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India Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028

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    Report

  • 145 Pages
  • March 2023
  • Region: India
  • GlobalData
  • ID: 5793706
“India Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Indian market.

The number of live births in India increased by 3.7% during 2016-22, reaching 27.6 million in 2022. This resulted in a baby population of over one million in 2022. However, both the crude birth rate and total fertility rates, have fallen. The GDP of India grew by 6.9% in 2022 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 5.2%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 9% during 2016-22. In volume terms, sales increased in 2022, with the sector recording a CAGR of 2.2%. Baby milks remained by far the largest category in value terms with over 64% of the baby food sector, followed by baby wet meals & other. Nestlé and Gujarat Cooperative Milk Marketing Federation were the top two companies in 2022. Nestlé retained the top spot in value during 2016-22 and remained the leader in baby milks category. Drugstores & pharmacies remained the leading distribution channel, accounting for over 68% of overall value sales in 2022. The market for baby food in the country is expected to increase in value and volume terms during 2022-28, at a CAGR of 8.4% and 2.4%, respectively.

What else does this report offer?
  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel
  • Future projections considering various trends which are likely to affect the industry

Scope

  • Value sales of baby milks rose from INR93 billion ($1.4 billion) in 2016 to INR165.8 billion ($2.1 billion) in 2022, registering a CAGR of 10.1% during this period
  • Volumes in the baby cereals & dry meals category increased from 73.07 million kg in 2016 to 73.33 million kg in 2022, recording a CAGR of 0.1%
  • Value sales of baby wet meals & other rose from INR14.9 billion ($221.7 million) in 2016 to INR27.4 billion ($349.1 million) in 2022, at a CAGR of 10.7%

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

  • Executive Summary
Part 1: Market Environment
  • Value and Volume Growth Analysis by Region
  • Growth Analysis of India Compared with Other Leading Countries in Asia-Pacific
  • PCC and PCE of India Compared with Global and Asia-Pacific Markets
Part 2: Background
  • Births
  • The Consumer
  • Sociodemographic Trends
  • Working Women
  • Breastfeeding Trends
  • Regulations
Part 3: Overview
  • India Baby Food Sector Snapshot
  • Market Size Analysis
  • Manufacturer Shares
Part 4: Category Analysis
  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Wet Meals & Other
  • Baby Finger Food
Part 5: Production and Trade
  • Imports
  • Exports
Part 6: Distribution
  • Channel Share Analysis
  • Baby Food Retailing
Part 7: Economic Background
  • GDP Growth and Inflation
Part 8: Prospects and Forecasts
  • Future Trends
Part 9: Definitions
Part 10: Appendix
  • Methodology
  • About the Publisher
List of Tables
  • Birth & population trends, 2008-28
  • Crude birth rate trends by state, 2000 and 2011-18
  • Birth rate by state, 2010 and 2020
  • Total fertility rate trends by state, 2021
  • Total fertility rate for major states, 2010 and 2020
  • Urban and rural birth rates by state and union territories, births per ‘000 population, 2011
  • Crude birth rate trends by major states for urban and rural areas, 2021
  • Live births and population distribution by state, 2001 and 2017
  • Breakdown of the population by income group, 2010, 2015, and 2020
  • Expenditure per household in major cities, 2019
  • Average rural & urban monthly per capita expenditure by fractile, 2011-12
  • Distribution of households in urban and rural regions of India as of December 2019 and December 2020, by monthly consumption expenditure
  • Average monthly spending on food, 2011-12 and 2017-18
  • Urban & rural food expenditure by state & region, 2009-10 and 2011-12
  • Urban & rural poverty levels, 1993-94, 2004-05, 2011-12, and 2020
  • Per capita expenditure on food, 2011-12
  • Use of complementary foods, by state and age of baby, 2011-12
  • Foods consumed, by breastfeeding status and age, %, 2015-16
  • Mean age at marriage, 2011-21
  • Percentage of men and women marrying before reaching the legal age of marriage in urban and rural areas
  • Working women, 2000-02, 2004-12, and 2017-19
  • Labor force participation rate in urban areas, 2020 and 2021 (%)
  • Working women, 2009-10 and 2011-12
  • Employment status of working women, 2011-12 and 2017-18
  • Percentage distribution of employed population (of age 15 years and above) in urban areas
  • Breastfeeding prevalence by age of baby, 2005, 2008, 2012, 2015-16, and 2019-21
  • Breastfeeding prevalence by age of baby, 2015-16
  • Breastfeeding habits by state & age, %, 2007-08 and 2012-13
  • Breastfeeding duration, 2005-12
  • Cessation of breastfeeding by age of baby, 2011
  • Median duration of breastfeeding 2015-16
  • Child feeding practices and nutritional status of children 2015-16 and 2019-20
  • Leading categories (value and volume), 2022
  • Baby food: manufacturer shares, value & volume, %, 2016-22
  • Baby food: manufacturer shares by category, %, 2022
  • Baby milks: SKUs by pack type, 2022
  • Baby milks: SKUs by pack size, 2022
  • Baby milks: brand price positioning analysis, 2022
  • Baby milks: manufacturer shares, value & volume, %, 2016-22
  • Baby milks: manufacturer & brand shares, value %, 2016-22
  • Baby milks: manufacturer & brand shares, volume %, 2016-22
  • Baby cereals & dry meals: SKUs by pack type, 2022
  • Baby cereals & dry meals: SKUs by pack size, 2022
  • Baby cereals & dry meals: brand price positioning analysis, 2022
  • Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22
  • Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22
  • Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22
  • Baby wet meals & other: SKUs by pack type, 2022
  • Baby wet meals & other: SKUs by pack size, 2022
  • Baby wet meals & other: brand price positioning analysis, 2022
  • Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22
  • Baby wet meals & other: manufacturer & brand shares, value %, 2016-22
  • Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22
  • Baby finger food: brand price positioning analysis, 2022
  • Baby milks & cereals: trends in imports, 2014-21
  • Imports of baby milks & cereals by country of origin, 2019-21
  • Other baby food: trends in imports, 2014-21
  • Imports of other baby food by country of origin, 2019-21
  • Baby milks & cereals: trends in exports, 2014-21
  • Exports of baby milks & cereals by country of destination, 2019-21
  • Other baby food: trends in exports, 2014-21
  • Exports of other baby food by country of destination, 2019-21
  • Change in distribution share, 2016-22
  • Baby food: sales by outlet type, % value, 2016-22
  • Baby food: sales by type of food & outlet type, % value, 2022
  • Category definitions
  • Terminology definitions
  • Baby population, number of babies (‘000), 2008-28
  • Baby food: market value, current prices ($ million), 2016-22
  • Baby food: market value, constant prices, 2016-22
  • Baby food: market volume, million kg, 2016-22
  • Baby food: per capita expenditure, current prices ($), 2016-22
  • Baby food: per capita expenditure, constant prices, 2016-22
  • Baby food: per capita consumption, kg, 2016-22
  • Baby milks: category segmentation, value & volume, 2016-22
  • Baby food: market value forecasts, current prices ($ million), 2022-28
  • Baby food: market value forecasts, constant prices, 2022-28
  • Baby food: market volume forecasts, million kg, 2022-28
  • Baby food: per capita expenditure forecasts, current prices ($), 2022-28
  • Baby food: per capita expenditure forecasts, constant prices, 2022-28
  • Baby food: per capita consumption forecasts, kg, 2022-28
  • Exchange rates: LCU per $, 2016-22
  • Exchange rates: LCU per $, 2023-28
  • SKUs allocation by product type
List of Figures
  • India’s value and volume shares in the global and Asia-Pacific baby food sectors, 2022-27
  • India compared with the other top countries in terms of market share, growth, and competitive landscape
  • PCC* comparison - India, Asia Pacific, and global, 2017-27
  • PCE* comparison - India, Asia Pacific, and global, 2017-27
  • Survey insights: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?
  • Survey insights: How would you describe your spend on the following products in the last three months? For “baby food”, for “baby milk”
  • Survey insights: Which of the following features do you actively look for when making a purchase?
  • Baby food: sector size (value), 2016-22
  • Baby food: sector size (volume), 2016-22
  • Market size and growth analysis by value and volume, baby food sector, 2016-28
  • Baby food: manufacturer shares, value %, 2022
  • Baby food: manufacturer shares, volume %, 2022
  • Baby food: manufacturer shares by category, value %, 2022
  • Market size and growth analysis by value and volume, baby milks category, 2016-28
  • Baby milks: per capita expenditure & consumption, 2016-22
  • Baby milks: per capita expenditure & consumption by age group, 2016-22
  • Baby milks: segmentation, value, and volume, 2016-22
  • Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28
  • Baby cereals & dry meals: per capita expenditure & consumption, 2016-22
  • Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28
  • Baby wet meals & other: per capita expenditure & consumption, 2016-22
  • Share of key distribution channels (in value terms) - baby food, 2022
  • Key distribution channel share by category (in value terms), 2022
  • GDP at current prices (INR billion)
  • Real GDP growth rate (%)
  • Consumer price inflation (%)
  • Unemployment rate (%)

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Nestlé
  • Gujarat Cooperative Milk Marketing Federation
  • Danone Group
  • Raptakos Brett
  • Abbott Laboratories
  • Mead Johnson (Reckitt Benckiser)