Online Retail in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
- The Nigerian online retail market had total revenues of $538.2m in 2021, representing a compound annual growth rate (CAGR) of 29.7% between 2017 and 2021.
- Online Specialists account for the largest proportion of sales in the Nigerian online retail market in 2021, sales through this channel generated $369.8m, equivalent to 68.7% of the market's overall value.
- The adoption of electronic payments in the country has encouraged several payment service providers to enter the Nigerian market.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Nigeria
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Nigeria
- Leading company profiles reveal details of key online retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria online retail market with five year forecasts
Reasons to Buy
- What was the size of the Nigeria online retail market by value in 2021?
- What will be the size of the Nigeria online retail market in 2026?
- What factors are affecting the strength of competition in the Nigeria online retail market?
- How has the market performed over the last five years?
- What are the main segments that make up Nigeria's online retail market?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Jumia.
- Mr. Price Group Ltd
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 36 |
| Published | January 2023 |
| Forecast Period | 2021 - 2026 |
| Estimated Market Value ( USD | $ 0.54 Billion |
| Forecasted Market Value ( USD | $ 0.99 Billion |
| Compound Annual Growth Rate | 12.9% |
| Regions Covered | Nigeria |
