Frozen Food - Trend Overview, Consumer Insight and Strategies

The frozen food market has experienced strong growth overall, with rapid growth evident from 2017. All frozen food categories have reached high double-digit growth since 2017, however the frozen fruit and vegetable markets have performed the strongest. The demand for frozen produce has increased in recent years, due to the long shelf life and perceived cost-effectiveness, which significantly appeals to consumers during the cost-of-living crisis and amid post-pandemic economic uncertainty. Many consumers are choosing frozen produce over fresh products, which brings opportunities for brands to innovate in this sector in order to meet the needs of value-driven consumers. The growth in frozen food markets shows how much the demand has increased, as innovative frozen food products hit the market and become more accessible for consumers.

A look into the rise of the global frozen food market and how it facilitates consumer demand for affordability and convenience.

Scope

• The frozen food market will continue to witness development, as brands strive to innovate and create unique, enjoyable and high-quality frozen food products which can seamlessly integrate with all consumers
• Growth in the market will be dependent on brands acknowledging how they can meet consumer needs through frozen foods, especially when targeting price-conscious and health-conscious consumers
• Retailers must adopt frozen food-centric strategies in order to ensure that brands in this market have a suitable space to position their frozen food products, as consumers opt for frozen products more than ever

Reasons to Buy

• Understand consumer behavior and company responses in order to tap into what is really impacting the industry
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.