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Generative Artificial Intelligence (AI) Powerplay: What's in the Big Tech AI Playbook

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  • 107 Pages
  • April 2023
  • Region: Global
  • GlobalData
  • ID: 5804686
The almost overnight success of OpenAI's ChatGPT has caused a seismic shift in the AI strategies of the tech giants. While they are already familiar with the underlying technology, i.e., generative AI, they are now seeking ways to capitalize on OpenAI's success and establish themselves as leaders in the market. What's more, these companies view generative AI as a critical tool for achieving their long-term AI goals, including developing specialized AI systems to meet the unique needs of their customers and enhancing existing products with generative AI capabilities. The publisher's latest Innovation Radar Report, 'Generative AI power play: what's in the Big Tech AI playbook,'draws on the Innovation Explorer database and expert analysis to demonstrate how the major tech companies, primarily MAGMA, are competing for dominance in the generative AI market. These companies are not only launching generative AI products and services, but also creating supporting models, hardware, and infrastructure to cement their position as leaders in this rapidly evolving field.

Innovations: presents real-world innovation examples related to the generative AI products, models, hardware, and infrastructure by major technology companies across sectors. It casts light on how big tech companies are innovating in the generative AI space to gain competitive advantage.


  • Innovation Insights: innovation examples by generative AI products, models, hardware, and infrastructure of big tech companies to present key trends

Reasons to Buy

  • No surprise that technology has been a driving force in business transformation for years, but the term ‘emerging technologies' has all of a sudden become the key catalyst to drive the next wave of innovation across sectors
  • The sense of urgency weighs differently across different sectors, where the direct customer-facing sectors are at the forefront compared to other capital-intensive sectors. Companies in one sector can take cues from successful innovations in other sectors to either draw analogies with existing products, services, and processes or transfer strategic approaches for a revolutionary transformation
  • Against this backdrop, enterprises need to understand which emerging technologies are impacting their sector and how various companies are implementing them to meet various challenges
  • The innovation landscape report on Big Tech innovations in generative AI, published by the publisher as part of an ongoing series, covers some real-world examples to advance the development and implementation of the technology by some of the key technology enterprises.

Table of Contents

1. Big Tech generative AI race

2. Evolution in generative AI (2014-2022) 3.Venture financing and acquisitions

3. Focus areas

4. Strategic partnerships

5. Patent landscape

6. Social media buzz

7. Real-world innovations

8. Outlook

9. Glossary

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • 3M
  • Adobe
  • AI.Reverie
  • AI21 Labs
  • Aible
  • Aiva Technologies
  • Algorithmia
  • Alibaba.com
  • Alphabet
  • Amazon
  • Amazon Web Services (AWS)
  • Amdocs
  • Anthropic
  • Anyscale
  • Apple
  • AT&T
  • Audio Analytic
  • Baidu
  • Bending Spoons
  • Bloomsbury AI
  • Blutag
  • Bonsai
  • Cisco
  • Clarifai
  • CoginitiveScale
  • Cognigy
  • Cohere
  • Commerce.AI.
  • Databricks
  • DataRobot
  • DeepMind
  • Deeptide
  • DefinedCrowd
  • d-Matrix
  • Drawbridge
  • Elai
  • Etisalat
  • Faraday
  • Fashable
  • Fiddler
  • Flashpoint
  • Fujitsu
  • Geopipe
  • Glean
  • Google
  • Graphcore
  • Gretel
  • Hazy
  • Huawei
  • Hugging Face
  • IBM
  • Insilico Medicine
  • Intel
  • JD.Com
  • Kaggle
  • KX Systems
  • Ladelbox
  • LG
  • LG CNS
  • Lobe
  • Maluuba
  • Matterport
  • Meta
  • Microsoft
  • Midjourney
  • Mighty AI
  • Mitsubishi Electric
  • Mitsui
  • NEC
  • Nokia
  • NTT
  • Nuance
  • Nvidia
  • OpenAI
  • Orbital Insight
  • Osmo
  • Panasonic
  • Philips
  • Qualcomm
  • Replit
  • Salesforce
  • Samsung
  • Semantic Machines
  • Shutterstock
  • Snorkel AI
  • Sony
  • Sorcero
  • Stability AI
  • Swiftkey
  • Symbl.ai
  • Synthesis AI
  • Syntiant
  • Tabnine
  • Tesla
  • Toshiba
  • Typeface
  • Wand Labs
  • Webex
  • Weights & Biases
  • Wit.ai