Shiseido - Company Overview and Analysis, 2023 Update

'Shiseido - Company Overview and Analysis, 2023 Update', reports key findings as of 9th November, 2022 based on market analysis and brand diversification by industry and geography.

Shiseido has been actively investing in themes such as artificial intelligence, internet of things (IoT) and ecommerce to enhance consumer experience. The company is working to promote functionality-based beauty products. It also aims to strengthen its loyal customer base by offering more tailor-made beauty solutions. To expand its online touchpoints, the company intends to enhance its consumer engagement through online and social networks.

Scope

• During 2021-26, Asia is expected to present favorable market conditions for the company's growth
• Shiseido is likely to reap the benefits of favorable business conditions in Asian markets
• Shiseido's diverse product portfolio in the C&T industry is expected to offer competitive advantage in the coming years. To achieve V-shaped growth, the company expanded its production lines and intends to make notable investment in new brands

Reasons to Buy

• Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry
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• Access valuable strategic take-outs to help direct future decision-making and inform new product development.