The company is investing in activities that are in line with themes such as personalization and sustainability. For instance, Edgewell took the initiative to launch a luxury skincare brand targeted towards Generation Z consumers. The company also launched a new tampon with a plastic tip and cardboard plunger to avoid plastic waste. In addition, the company is focusing on spreading awareness about embracing men's individuality to improve its brand image.
Scope
- Edgewell generated 47.5% of its overall sales from North America and 23.6% from Asia, 18% from West Europe, and 4.5% from Latin America in 2021. The US, China, Germany, Japan, and France are key markets for the company's revenue generation
- The company is investing in activities that are in line with themes such as personalization and sustainability
- The ongoing Russia-Ukraine war is expected to hit Edgewell's growth prospects
Reasons to Buy
- Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- Edgewell Personal Care: Company analysis and key findings as of December 20, 2022
- Sales analysis by region and sector: Edgewell Personal Care
- Macro-economic factors and economic recovery prospects
- Forecast for Edgewell Personal Care’s regional sectors
- Edgewell Personal Care's 2021 overall exposure
- Company overview: Edgewell Personal Care
- About the Publisher
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Edgewell Personal Care