This report describes and explains the direct mail advertising market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global direct mail advertising market reached a value of nearly $58.5 billion in 2023, having grown at a compound annual growth rate (CAGR) of 0.9% since 2018. The market is expected to grow from $58.5 billion in 2023 to $64.6 billion in 2028 at a rate of 2%. The market is then expected to grow at a CAGR of 1.3% from 2028 and reach $69.1 billion in 2033.
Growth in the historic period resulted from the rise of traditional advertising, historical shifts in creative design preferences, influence of postal service reliability and efficiency and increased focus on cost-effective advertising methods. Factors that negatively affected growth in the historic period were environmental concerns and data privacy issues.
Going forward, the rising urbanization, government support, growing advertising industry and increasing consumer preference for direct mail advertising will drive the growth. Factor that could hinder the growth of the direct mail advertising market in the future include postal delivery delays and digital advertising growth.
The direct mail advertising market is segmented by type into postcards, self-mailers, letters and envelop, dimensional mailers, and catalogs. The self-mailers market was the largest segment of the direct mail advertising market segmented by type, accounting for 36.4% or $21.3 billion of the total in 2023. Going forward, the dimensional mailers segment is expected to be the fastest growing segment in the direct mail advertising market segmented by type, at a CAGR of 2.2% during 2023-2028.
The direct mail advertising market is segmented by end-user into retail, banks & financial institutions, transportation, media & entertainment, government, and other end-users. The retail market was the largest segment of the direct mail advertising market segmented by end-user, accounting for 24.7% or $14.5 billion of the total in 2023. Going forward, the transportation segment is expected to be the fastest growing segment in the direct mail advertising market segmented by end-user, at a CAGR of 2.5% during 2023-2028.
The direct mail advertising market is segmented by enterprise size into large enterprise and small and medium enterprise. The small and medium enterprise market was the largest segment of the direct mail advertising market segmented by enterprise size, accounting for 75.6% or $44.2 billion of the total in 2023. Going forward, the small and medium enterprise segment is expected to be the fastest growing segment in the direct mail advertising market segmented by enterprise size, at a CAGR of 2.1% during 2023-2028.
Western Europe was the largest region in the direct mail advertising market, accounting for 29.7% or $17.4 billion of the total in 2023. It was followed by Asia Pacific, North America and then the other regions. Going forward, the fastest-growing regions in the direct mail advertising market will be Eastern Europe and Middle East where growth will be at CAGRs of 3.4% and 2.8% respectively. These will be followed by Africa and Asia Pacific where the markets are expected to grow at CAGRs of 2.5% and 2.4% respectively.
The global direct mail advertising market is fragmented, with many small players operating in the market. The top ten competitors in the market made up 8.39% of the total market in 2022. Harte Hanks was the largest competitor with a 4.59% share of the market, followed by Quad/Graphics with 0.99%, RR Donnelley with 0.93%, Valassis Communications Inc with 0.80%, IWCO Direct (Steel Connect, Inc) with 0.29%, Cenveo with 0.29%, Hibbert with 0.23%, Dai Nippon Printing Co Ltd with 0.18%, Modern Postcard with 0.05% and Postcard Mania with 0.05%.
The top opportunities in the direct mail advertising market segmented by type will arise in the self-mailers segment, which will gain $2.2 billion of global annual sales by 2028. The top opportunities in the direct mail advertising market segmented by end-user will arise in the retail segment, which will gain $1.9 billion of global annual sales by 2028. The top opportunities in the direct mail advertising market segmented by enterprise size will arise in the small and medium enterprise segment, which will gain $4.8 billion of global annual sales by 2028. The direct mail advertising market size will gain the most in the USA at $1.3 billion.
Market-trend-based strategies for the direct mail advertising market include focus on personalization through automation platforms, focus on strategic mergers and acquisitions among market players, focus on growing investments in manufacturing facilities to drive growth and innovation, focus on increased focus on AI-powered apps to accelerate digital transformation, focus on technological role of NFC in direct mail advertising and focus on revolutionizing direct mail with the rise of 3D advertising campaigns.
Player-adopted strategies in the direct mail advertising market include focus on collaboration and partnerships to expand direct marketing initiatives, focus on helping marketers to produce personalized direct marketing campaigns through the launch of new solutions, focus on launching new solutions to help marketers understand consumer intents and improve their return on investments (ROI) and focus on improving its data-driven performance marketing services through collaborations and partnerships.
To take advantage of the opportunities, the analyst recommends direct mail advertising companies to focus on personalized direct mail automation platforms, focus on ai-powered apps for direct mail marketing, focus on near-field communication (NFC) integration in direct mail campaigns, focus on implementing 3d direct mail campaigns, focus on expanding dimensional mailers segment, expand in emerging markets, continue to focus on developed markets, focus on strategic mergers and acquisitions, focus on strategic investments for expansion, provide competitively priced offerings, focus on value-based pricing for direct mail advertising companies, participate in trade shows and events, continue to use B2B promotions, prioritize digital channels for promotion, offer incentives for referrals and repeat business and focus on transportation end-user segment for growth.
The global direct mail advertising market reached a value of nearly $58.5 billion in 2023, having grown at a compound annual growth rate (CAGR) of 0.9% since 2018. The market is expected to grow from $58.5 billion in 2023 to $64.6 billion in 2028 at a rate of 2%. The market is then expected to grow at a CAGR of 1.3% from 2028 and reach $69.1 billion in 2033.
Growth in the historic period resulted from the rise of traditional advertising, historical shifts in creative design preferences, influence of postal service reliability and efficiency and increased focus on cost-effective advertising methods. Factors that negatively affected growth in the historic period were environmental concerns and data privacy issues.
Going forward, the rising urbanization, government support, growing advertising industry and increasing consumer preference for direct mail advertising will drive the growth. Factor that could hinder the growth of the direct mail advertising market in the future include postal delivery delays and digital advertising growth.
The direct mail advertising market is segmented by type into postcards, self-mailers, letters and envelop, dimensional mailers, and catalogs. The self-mailers market was the largest segment of the direct mail advertising market segmented by type, accounting for 36.4% or $21.3 billion of the total in 2023. Going forward, the dimensional mailers segment is expected to be the fastest growing segment in the direct mail advertising market segmented by type, at a CAGR of 2.2% during 2023-2028.
The direct mail advertising market is segmented by end-user into retail, banks & financial institutions, transportation, media & entertainment, government, and other end-users. The retail market was the largest segment of the direct mail advertising market segmented by end-user, accounting for 24.7% or $14.5 billion of the total in 2023. Going forward, the transportation segment is expected to be the fastest growing segment in the direct mail advertising market segmented by end-user, at a CAGR of 2.5% during 2023-2028.
The direct mail advertising market is segmented by enterprise size into large enterprise and small and medium enterprise. The small and medium enterprise market was the largest segment of the direct mail advertising market segmented by enterprise size, accounting for 75.6% or $44.2 billion of the total in 2023. Going forward, the small and medium enterprise segment is expected to be the fastest growing segment in the direct mail advertising market segmented by enterprise size, at a CAGR of 2.1% during 2023-2028.
Western Europe was the largest region in the direct mail advertising market, accounting for 29.7% or $17.4 billion of the total in 2023. It was followed by Asia Pacific, North America and then the other regions. Going forward, the fastest-growing regions in the direct mail advertising market will be Eastern Europe and Middle East where growth will be at CAGRs of 3.4% and 2.8% respectively. These will be followed by Africa and Asia Pacific where the markets are expected to grow at CAGRs of 2.5% and 2.4% respectively.
The global direct mail advertising market is fragmented, with many small players operating in the market. The top ten competitors in the market made up 8.39% of the total market in 2022. Harte Hanks was the largest competitor with a 4.59% share of the market, followed by Quad/Graphics with 0.99%, RR Donnelley with 0.93%, Valassis Communications Inc with 0.80%, IWCO Direct (Steel Connect, Inc) with 0.29%, Cenveo with 0.29%, Hibbert with 0.23%, Dai Nippon Printing Co Ltd with 0.18%, Modern Postcard with 0.05% and Postcard Mania with 0.05%.
The top opportunities in the direct mail advertising market segmented by type will arise in the self-mailers segment, which will gain $2.2 billion of global annual sales by 2028. The top opportunities in the direct mail advertising market segmented by end-user will arise in the retail segment, which will gain $1.9 billion of global annual sales by 2028. The top opportunities in the direct mail advertising market segmented by enterprise size will arise in the small and medium enterprise segment, which will gain $4.8 billion of global annual sales by 2028. The direct mail advertising market size will gain the most in the USA at $1.3 billion.
Market-trend-based strategies for the direct mail advertising market include focus on personalization through automation platforms, focus on strategic mergers and acquisitions among market players, focus on growing investments in manufacturing facilities to drive growth and innovation, focus on increased focus on AI-powered apps to accelerate digital transformation, focus on technological role of NFC in direct mail advertising and focus on revolutionizing direct mail with the rise of 3D advertising campaigns.
Player-adopted strategies in the direct mail advertising market include focus on collaboration and partnerships to expand direct marketing initiatives, focus on helping marketers to produce personalized direct marketing campaigns through the launch of new solutions, focus on launching new solutions to help marketers understand consumer intents and improve their return on investments (ROI) and focus on improving its data-driven performance marketing services through collaborations and partnerships.
To take advantage of the opportunities, the analyst recommends direct mail advertising companies to focus on personalized direct mail automation platforms, focus on ai-powered apps for direct mail marketing, focus on near-field communication (NFC) integration in direct mail campaigns, focus on implementing 3d direct mail campaigns, focus on expanding dimensional mailers segment, expand in emerging markets, continue to focus on developed markets, focus on strategic mergers and acquisitions, focus on strategic investments for expansion, provide competitively priced offerings, focus on value-based pricing for direct mail advertising companies, participate in trade shows and events, continue to use B2B promotions, prioritize digital channels for promotion, offer incentives for referrals and repeat business and focus on transportation end-user segment for growth.
Table of Contents
1 Executive Summary
6 Market Characteristics
7 Major Market Trends
8 Direct Mail Advertising Market - Macro Economic Scenario
9 Global Market Size and Growth
10 Global Direct Mail Advertising Market Segmentation
11 Direct Mail Advertising Market, Regional and Country Analysis
12 Asia-Pacific Market
13 Western Europe Market
14 Eastern Europe Market
15 North America Market
16 South America Market
17 Middle East Market
18 Africa Market
19 Competitive Landscape and Company Profiles
20 Other Major and Innovative Companies
23 Key Mergers and Acquisitions
24 Opportunities and Strategies
25 Direct Mail Advertising Market, Conclusions and Recommendations
26 Appendix
Executive Summary
Direct Mail Advertising Global Market Opportunities and Strategies to 2033 provides the strategists; marketers and senior management with the critical information they need to assess the global direct mail advertising market as it emerges from the COVID-19 shut down.Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
Description
Where is the largest and fastest-growing market for direct mail advertising? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The direct mail advertising market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider direct mail advertising market; and compares it with other markets.
The report covers the following chapters:
- Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by end-user and by enterprise size.
- Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario - The report provides an analysis of the impact of the Russia-Ukraine war, impact of the COVID-19 pandemic and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the direct mail advertising market.
- Global Market Size and Growth - Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional and Country Analysis - Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
- Market Segmentation - Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type, by end-user and by enterprise size in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
- Regional Market Size and Growth - Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major and Innovative Companies - Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking - Briefs on the financials comparison between major players in the market.
- Competitive Dashboard - Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Market Opportunities and Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions and Recommendations - This section includes recommendations for direct mail advertising providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Scope
Markets Covered:
1) by Type: Postcards; Self-Mailers; Letters and Envelop; Dimensional Mailers; Catalogs2) by End-User: Retail; Banks & Financial Institutions; Transportation; Media & Entertainment; Government; Other End-Users.
3) by Enterprise Size: Large Enterprise; Small and Medium Enterprise
Key Companies Mentioned: Harte Hanks; Quad/Graphics; RR Donnelley; Valassis Communications Inc; IWCO Direct (Steel Connect, Inc)
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Brazil; Canada; France; Germany; UK; Italy; Spain; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; direct mail advertising indicators comparison.
Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Harte Hanks
- Quad/Graphics
- RR Donnelley
- Valassis Communications Inc
- IWCO Direct (Steel Connect, Inc)
- Cenveo
- Hibbert
- Dai Nippon Printing Co Ltd
- Modern Postcard
- Postcard Mania
- Direct Marketing Japan
- Belluna
- Senshukai - Belle Maison
- Nissen
- Cataloghouse-Tsuhan Seikatsu
- Direct Marketing of Asia Limited
- DotC United Group
- Youmi
- Eptonic
- Vigorous IT Solution
- SocialKraft
- ZKT
- Ebiz-fooge
- Printing & Mailing
- Redcmarketing
- The Direct Mail Company
- Deutschepost
- Seonetitalia
- S4 Capital
- Dentsu International
- Accenture Interactive
- Boostability
- SQ Digital
- Gorilla Marketing
- Forward PMX
- RMAA Group
- Onmarus
- Mediapost Hit Mail
- Direct Marketing
- Gunderson Direct
- R.R. Donnelley
- Fair Marketing Inc
- All My Web Needs
- 2Novas
- Beyond Spots & Dots
- BFM Group Inc
- d.trio marketing group
- D & GG Marketing Communications and Advertising
- BKM Marketing
- SeQuel Response
- Way2net Digital Marketing Agency
- BullMetrix
- Meira Productivity
- Banco de Eventos
- Rock Comunicacao
- Agencia Digital HGX Criacao de Sites e Marketing Digital
- C4 Advertising
- FLY Branding
- Agência Bee Creative
- Marcom
- EDS FZE (Social/Digital Marketing & Lead Generation Company)
- French Vision Advertising & Marketing
- Eventis Marketing
- MANGO5
- Luna Digital
- Lead burst Digital
- Lightspeed Digital Media
- Watson Ferguson Marketing Agency
- DOINGSOON
Methodology
LOADING...
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 327 |
Published | May 2024 |
Forecast Period | 2023 - 2033 |
Estimated Market Value ( USD | $ 58.5 Billion |
Forecasted Market Value ( USD | $ 69.1 Billion |
Compound Annual Growth Rate | 1.7% |
Regions Covered | Global |