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Direct Mail Advertising Global Market Opportunities and Strategies to 2033

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    Report

  • 327 Pages
  • May 2024
  • Region: Global
  • The Business Research Company
  • ID: 5805656
This report describes and explains the direct mail advertising market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global direct mail advertising market reached a value of nearly $58.5 billion in 2023, having grown at a compound annual growth rate (CAGR) of 0.9% since 2018. The market is expected to grow from $58.5 billion in 2023 to $64.6 billion in 2028 at a rate of 2%. The market is then expected to grow at a CAGR of 1.3% from 2028 and reach $69.1 billion in 2033.

Growth in the historic period resulted from the rise of traditional advertising, historical shifts in creative design preferences, influence of postal service reliability and efficiency and increased focus on cost-effective advertising methods. Factors that negatively affected growth in the historic period were environmental concerns and data privacy issues.

Going forward, the rising urbanization, government support, growing advertising industry and increasing consumer preference for direct mail advertising will drive the growth. Factor that could hinder the growth of the direct mail advertising market in the future include postal delivery delays and digital advertising growth.

The direct mail advertising market is segmented by type into postcards, self-mailers, letters and envelop, dimensional mailers, and catalogs. The self-mailers market was the largest segment of the direct mail advertising market segmented by type, accounting for 36.4% or $21.3 billion of the total in 2023. Going forward, the dimensional mailers segment is expected to be the fastest growing segment in the direct mail advertising market segmented by type, at a CAGR of 2.2% during 2023-2028.

The direct mail advertising market is segmented by end-user into retail, banks & financial institutions, transportation, media & entertainment, government, and other end-users. The retail market was the largest segment of the direct mail advertising market segmented by end-user, accounting for 24.7% or $14.5 billion of the total in 2023. Going forward, the transportation segment is expected to be the fastest growing segment in the direct mail advertising market segmented by end-user, at a CAGR of 2.5% during 2023-2028.

The direct mail advertising market is segmented by enterprise size into large enterprise and small and medium enterprise. The small and medium enterprise market was the largest segment of the direct mail advertising market segmented by enterprise size, accounting for 75.6% or $44.2 billion of the total in 2023. Going forward, the small and medium enterprise segment is expected to be the fastest growing segment in the direct mail advertising market segmented by enterprise size, at a CAGR of 2.1% during 2023-2028.

Western Europe was the largest region in the direct mail advertising market, accounting for 29.7% or $17.4 billion of the total in 2023. It was followed by Asia Pacific, North America and then the other regions. Going forward, the fastest-growing regions in the direct mail advertising market will be Eastern Europe and Middle East where growth will be at CAGRs of 3.4% and 2.8% respectively. These will be followed by Africa and Asia Pacific where the markets are expected to grow at CAGRs of 2.5% and 2.4% respectively.

The global direct mail advertising market is fragmented, with many small players operating in the market. The top ten competitors in the market made up 8.39% of the total market in 2022. Harte Hanks was the largest competitor with a 4.59% share of the market, followed by Quad/Graphics with 0.99%, RR Donnelley with 0.93%, Valassis Communications Inc with 0.80%, IWCO Direct (Steel Connect, Inc) with 0.29%, Cenveo with 0.29%, Hibbert with 0.23%, Dai Nippon Printing Co Ltd with 0.18%, Modern Postcard with 0.05% and Postcard Mania with 0.05%.

The top opportunities in the direct mail advertising market segmented by type will arise in the self-mailers segment, which will gain $2.2 billion of global annual sales by 2028. The top opportunities in the direct mail advertising market segmented by end-user will arise in the retail segment, which will gain $1.9 billion of global annual sales by 2028. The top opportunities in the direct mail advertising market segmented by enterprise size will arise in the small and medium enterprise segment, which will gain $4.8 billion of global annual sales by 2028. The direct mail advertising market size will gain the most in the USA at $1.3 billion.

Market-trend-based strategies for the direct mail advertising market include focus on personalization through automation platforms, focus on strategic mergers and acquisitions among market players, focus on growing investments in manufacturing facilities to drive growth and innovation, focus on increased focus on AI-powered apps to accelerate digital transformation, focus on technological role of NFC in direct mail advertising and focus on revolutionizing direct mail with the rise of 3D advertising campaigns.

Player-adopted strategies in the direct mail advertising market include focus on collaboration and partnerships to expand direct marketing initiatives, focus on helping marketers to produce personalized direct marketing campaigns through the launch of new solutions, focus on launching new solutions to help marketers understand consumer intents and improve their return on investments (ROI) and focus on improving its data-driven performance marketing services through collaborations and partnerships.

To take advantage of the opportunities, the analyst recommends direct mail advertising companies to focus on personalized direct mail automation platforms, focus on ai-powered apps for direct mail marketing, focus on near-field communication (NFC) integration in direct mail campaigns, focus on implementing 3d direct mail campaigns, focus on expanding dimensional mailers segment, expand in emerging markets, continue to focus on developed markets, focus on strategic mergers and acquisitions, focus on strategic investments for expansion, provide competitively priced offerings, focus on value-based pricing for direct mail advertising companies, participate in trade shows and events, continue to use B2B promotions, prioritize digital channels for promotion, offer incentives for referrals and repeat business and focus on transportation end-user segment for growth.

Table of Contents

1 Executive Summary
1.1 Direct Mail Advertising - Market Attractiveness and Macro Economic Landscape
2 Table of Contents3 List of Tables4 List of Figures5 Report Structure
6 Market Characteristics
6.1 General Market Definition
6.2 Summary
6.3 Direct Mail Advertising Market Definition and Segmentations
6.4 Market Segmentation by Type
6.4.1 Postcards
6.4.2 Self Mailers
6.4.3 Letters and Envelopes
6.4.4 Dimensional Mailers
6.4.5 Catalogs
6.5 Market Segmentation by End-User
6.5.1 Retail
6.5.2 Banks and Financial Institutions
6.5.3 Transportation
6.5.4 Media and Entertainment
6.5.5 Government
6.5.6 Other End-Users
6.6 Market Segmentation by Enterprise Size
6.6.1 Large Enterprises
6.6.2 Small and Medium Enterprises
7 Major Market Trends
7.1 Focus on Personalization Through Automation Platforms
7.2 Strategic Mergers and Acquisitions Among Market Players
7.3 Growing Investments in Manufacturing Facilities to Drive Growth and Innovation
7.4 Increased Focus on AI-Powered Apps to Accelerate Digital Transformation
7.5 Technological Role of NFc in Direct Mail Advertising
7.6 Revolutionizing Direct Mail with the Rise of 3D Advertising Campaigns
8 Direct Mail Advertising Market - Macro Economic Scenario
8.1 COVID-19 Impact on the Direct Mail Advertising Market
8.2 Impact of the War in Ukraine on the Direct Mail Advertising Market
8.3 Impact of High Inflation on the Direct Mail Advertising Market
9 Global Market Size and Growth
9.1 Market Size
9.2 Historic Market Growth, 2018-2023, Value ($ Million)
9.2.1 Market Drivers 2018-2023
9.2.2 Market Restraints 2018-2023
9.3 Forecast Market Growth, 2023-2028, 2033F Value ($ Million)
9.3.1 Market Drivers 2023-2028
9.3.2 Market Restraints 2023-2028
10 Global Direct Mail Advertising Market Segmentation
10.1 Global Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
10.2 Global Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
10.3 Global Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
11 Direct Mail Advertising Market, Regional and Country Analysis
11.1 Global Direct Mail Advertising Market, by Region, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
11.2 Global Direct Mail Advertising Market, by Country, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12 Asia-Pacific Market
12.1 Summary
12.1.1 Market Overview 63
12.1.2 Region Information
12.1.3 Market Information
12.1.4 Background Information
12.1.5 Government Initiatives
12.1.6 Regulations
12.1.7 Regulatory Bodies
12.1.8 Major Associations
12.1.9 Taxes Levied
12.1.10 Corporate Tax Structure
12.1.11 Investments
12.1.12 Major Companies
12.2 Asia Pacific Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.3 Asia Pacific Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.4 Asia Pacific Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.5 Asia-Pacific Direct Mail Advertising Market: Country Analysis
12.6 China Market
12.7 Summary
12.7.1 Market Overview
12.7.2 Country Information
12.7.3 Market Information
12.7.4 Background Information
12.7.5 Government Initiatives
12.7.6 Regulations
12.7.7 Regulatory Bodies
12.7.8 Major Associations
12.7.9 Taxes Levied
12.7.10 Corporate Tax Structure
12.7.11 Major Companies
12.8 China Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.9 China Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.10 China Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.11 India Market
12.12 India Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.13 India Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.14 India Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.15 Japan Market
12.16 Japan Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.17 Japan Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.18 Japan Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.19 Australia Market
12.20 Australia Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.21 Australia Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.22 Australia Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.23 Indonesia Market
12.24 Indonesia Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.25 Indonesia Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.26 Indonesia Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.27 South Korea Market
12.28 South Korea Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.29 South Korea Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
12.30 South Korea Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13 Western Europe Market
13.1 Summary
13.1.1 Market Overview
13.1.2 Region Information
13.1.3 Market Information
13.1.4 Background Information
13.1.5 Government Initiatives
13.1.6 Regulations
13.1.7 Regulatory Bodies
13.1.8 Major Associations
13.1.9 Taxes Levied
13.1.10 Corporate Tax Structure
13.1.11 Investments
13.1.12 Major Companies
13.2 Western Europe Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.3 Western Europe Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.4 Western Europe Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.5 Western Europe Direct Mail Advertising Market: Country Analysis
13.6 UK Market
13.7 UK Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.8 UK Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.9 UK Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.10 Germany Market
13.11 Germany Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.12 Germany Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.13 Germany Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.14 France Market
13.15 France Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.16 France Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.17 France Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.18 Italy Market
13.19 Italy Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.20 Italy Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.21 Italy Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.22 Spain Market
13.23 Spain Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.24 Spain Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
13.25 Spain Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
14 Eastern Europe Market
14.1 Summary
14.1.1 Market Overview
14.1.2 Region Information
14.1.3 Market Information
14.1.4 Background Information
14.1.5 Government Initiatives
14.1.6 Regulations
14.1.7 Regulatory Bodies
14.1.8 Major Associations
14.1.9 Taxes Levied
14.1.10 Corporate Tax Structure
14.1.11 Major Companies
14.2 Eastern Europe Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
14.3 Eastern Europe Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
14.4 Eastern Europe Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
14.5 Eastern Europe Direct Mail Advertising Market: Country Analysis
14.6 Russia Market
14.7 Russia Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
14.8 Russia Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
14.9 Russia Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
15 North America Market
15.1 Summary
15.1.1 Market Overview
15.1.2 Region Information
15.1.3 Market Information
15.1.4 Background Information
15.1.5 Government Initiatives
15.1.6 Regulations
15.1.7 Regulatory Bodies
15.1.8 Major Associations
15.1.9 Taxes Levied
15.1.10 Corporate Tax Structure
15.1.11 Investments
15.1.12 Major Companies
15.2 North America Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
15.3 North America Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
15.4 North America Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
15.5 North America Direct Mail Advertising Market: Country Analysis
15.6 USA Market
15.7 Summary
15.7.1 Market Overview
15.7.2 Country Information
15.7.3 Market Information
15.7.4 Background Information
15.7.5 Government Initiatives
15.7.6 Regulations
15.7.7 Regulatory Bodies
15.7.8 Major Associations
15.7.9 Taxes Levied
15.7.10 Corporate Tax Structure
15.7.11 Investments
15.7.12 Major Companies
15.8 USA Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
15.9 USA Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
15.10 USA Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
15.11 Canada Market
15.12 Canada Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
15.13 Canada Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
15.14 Canada Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
16 South America Market
16.1 Summary
16.1.1 Market Overview
16.1.2 Region Information
16.1.3 Market Information
16.1.4 Background Information
16.1.5 Government Initiatives
16.1.6 Regulations
16.1.7 Regulatory Bodies
16.1.8 Major Associations
16.1.9 Taxes Levied
16.1.10 Corporate Tax Structure
16.1.11 Major Companies
16.2 South America Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
16.3 South America Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
16.4 South America Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
16.5 South America Direct Mail Advertising Market: Country Analysis
16.6 Brazil Market
16.7 Brazil Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
16.8 Brazil Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
16.9 Brazil Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
17 Middle East Market
17.1 Summary
17.1.1 Market Overview
17.1.2 Region Information
17.1.3 Market Information
17.1.4 Background Information
17.1.5 Government Initiatives
17.1.6 Regulations
17.1.7 Regulatory Bodies
17.1.8 Major Associations
17.1.9 Taxes Levied
17.1.10 Corporate Tax Structure
17.1.11 Major Companies
17.2 Middle East Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
17.3 Middle East Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
17.4 Middle East Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
18 Africa Market
18.1 Summary
18.1.1 Market Overview
18.1.2 Region Information
18.1.3 Market Information
18.1.4 Background Information
18.1.5 Government Initiatives
18.1.6 Regulations
18.1.7 Regulatory Bodies
18.1.8 Major Associations
18.1.9 Taxes Levied
18.1.10 Corporate Tax Structure
18.1.11 Investments
18.1.12 Major Companies
18.2 Africa Direct Mail Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
18.3 Africa Direct Mail Advertising Market, Segmentation by End-User, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
18.4 Africa Direct Mail Advertising Market, Segmentation by Enterprise Size, Historic and Forecast, 2018-2023, 2028F, 2033F, Value ($ Million)
19 Competitive Landscape and Company Profiles
19.1 Company Profiles
19.2 Harte Hanks
19.2.1 Company Overview
19.2.2 Products and Services
19.2.3 Business Strategy
19.2.4 Financial Overview
19.3 Quad/Graphics
19.3.1 Company Overview
19.3.2 Products and Services
19.3.3 Business Strategy
19.3.4 Financial Overview
19.4 RR Donnelley
19.4.1 Company Overview
19.4.2 Products and Services
19.4.3 Business Strategy
19.4.4 Financial Overview
19.5 Valassis Communications Inc.
19.5.1 Company Overview
19.5.2 Products and Services
19.5.3 Business Strategy
19.5.4 Financial Overview
19.6 IWCO Direct (Steel Connect, Inc).
19.6.1 Company Overview
19.6.2 Products and Services
19.6.3 Business Strategy
19.6.4 Financial Overview
20 Other Major and Innovative Companies
20.1 Cenveo
20.1.1 Company Overview
20.1.2 Products and Services
20.2 Hibbert
20.2.1 Company Overview
20.2.2 Products and Services
20.3 Dai Nippon Printing Co. Ltd.
20.3.1 Company Overview
20.3.2 Products and Services
20.3.3 Business Strategy
20.4 Modern Postcard
20.4.1 Company Overview
20.4.2 Products and Services
20.5 Postcard Mania
20.5.1 Company Overview
20.5.2 Products and Services
20.5.3 Business Strategy
20.6 Mediapost Hit Mail
20.6.1 Company Overview
20.6.2 Products and Services
20.6.3 Business Strategy
20.7 BFM Group Inc.
20.7.1 Company Overview
20.7.2 Products and Services
20.8 Gunderson Direct
20.8.1 Company Overview
20.8.2 Products and Services
20.9 Direct Marketing of Asia Limited
20.9.1 Company Overview
20.9.2 Products and Services
20.10 Pimoprint
20.10.1 Company Overview
20.10.2 Products and Services
20.11 D & GG Marketing Communications and Advertising
20.11.1 Company Overview
20.11.2 Products and Services
20.12 Next Day Flyers
20.12.1 Company Overview
20.12.2 Products and Services
20.13 D. Trio Marketing Group
20.13.1 Company Overview
20.13.2 Products and Services
20.14 Cactus Mailing
20.14.1 Company Overview
20.14.2 Products and Services
20.15 SaaSMQL
20.15.1 Company Overview
20.15.2 Products and Services
21 Competitive Benchmarking22 Competitive Dashboard
23 Key Mergers and Acquisitions
23.1 Content Critical Solutions Acquired Century Direct
23.2 Monomoy Capital Partners Acquired Japs-Olson Company
23.3 Franklin Madison Acquired SeQuel Response
23.4 Nahan Acquired Mail Division Assets of Intellus Marketing
23.5 Infosys Acquired Oddity
23.6 Tension Acquired Intellus Direct
23.7 Direct Marketing Solutions Acquired Mailing Services of Pittsburgh’s Pennsylvania Plant Assets
24 Opportunities and Strategies
24.1 Global Direct Mail Advertising Market in 2028 - Countries Offering Most New Opportunities
24.2 Global Direct Mail Advertising Market in 2028 - Segments Offering Most New Opportunities
24.3 Global Direct Mail Advertising Market in 2028 - Growth Strategies
24.3.1 Market Trend Based Strategies
24.3.2 Competitor Strategies
25 Direct Mail Advertising Market, Conclusions and Recommendations
25.1 Conclusions
25.2 Recommendations
25.2.1 Product
25.2.2 Place
25.2.3 Price
25.2.4 Promotion
25.2.5 People
26 Appendix
26.1 Geographies Covered
26.2 Market Data Sources
26.3 Research Methodology
26.4 Currencies
26.5 About the Analyst
26.6 Copyright and Disclaimer

Executive Summary

Direct Mail Advertising Global Market Opportunities and Strategies to 2033 provides the strategists; marketers and senior management with the critical information they need to assess the global direct mail advertising market as it emerges from the COVID-19 shut down.

Reasons to Purchase:

  • Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
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  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
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  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
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Description

Where is the largest and fastest-growing market for direct mail advertising? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The direct mail advertising market global report answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider direct mail advertising market; and compares it with other markets.

The report covers the following chapters:

  • Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by end-user and by enterprise size.
  • Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
  • Macro-Economic Scenario - The report provides an analysis of the impact of the Russia-Ukraine war, impact of the COVID-19 pandemic and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the direct mail advertising market.
  • Global Market Size and Growth - Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
  • Regional and Country Analysis - Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
  • Market Segmentation - Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type, by end-user and by enterprise size in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
  • Regional Market Size and Growth - Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
  • Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
  • Other Major and Innovative Companies - Details on the company profiles of other major and innovative companies in the market.
  • Competitive Benchmarking - Briefs on the financials comparison between major players in the market.
  • Competitive Dashboard - Briefs on competitive dashboard of major players.
  • Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
  • Market Opportunities and Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
  • Conclusions and Recommendations - This section includes recommendations for direct mail advertising providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
  • Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Scope

Markets Covered:

1) by Type: Postcards; Self-Mailers; Letters and Envelop; Dimensional Mailers; Catalogs
2) by End-User: Retail; Banks & Financial Institutions; Transportation; Media & Entertainment; Government; Other End-Users.
3) by Enterprise Size: Large Enterprise; Small and Medium Enterprise

Key Companies Mentioned: Harte Hanks; Quad/Graphics; RR Donnelley; Valassis Communications Inc; IWCO Direct (Steel Connect, Inc)

Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Brazil; Canada; France; Germany; UK; Italy; Spain; Russia

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; direct mail advertising indicators comparison.

Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Harte Hanks
  • Quad/Graphics
  • RR Donnelley
  • Valassis Communications Inc
  • IWCO Direct (Steel Connect, Inc)
  • Cenveo
  • Hibbert
  • Dai Nippon Printing Co Ltd
  • Modern Postcard
  • Postcard Mania
  • Direct Marketing Japan
  • Belluna
  • Senshukai - Belle Maison
  • Nissen
  • Cataloghouse-Tsuhan Seikatsu
  • Direct Marketing of Asia Limited
  • DotC United Group
  • Youmi
  • Eptonic
  • Vigorous IT Solution
  • SocialKraft
  • ZKT
  • Ebiz-fooge
  • Printing & Mailing
  • Redcmarketing
  • The Direct Mail Company
  • Deutschepost
  • Seonetitalia
  • S4 Capital
  • Dentsu International
  • Accenture Interactive
  • Boostability
  • SQ Digital
  • Gorilla Marketing
  • Forward PMX
  • RMAA Group
  • Onmarus
  • Mediapost Hit Mail
  • Direct Marketing
  • Gunderson Direct
  • R.R. Donnelley
  • Fair Marketing Inc
  • All My Web Needs
  • 2Novas
  • Beyond Spots & Dots
  • BFM Group Inc
  • d.trio marketing group
  • D & GG Marketing Communications and Advertising
  • BKM Marketing
  • SeQuel Response
  • Way2net Digital Marketing Agency
  • BullMetrix
  • Meira Productivity
  • Banco de Eventos
  • Rock Comunicacao
  • Agencia Digital HGX Criacao de Sites e Marketing Digital
  • C4 Advertising
  • FLY Branding
  • Agência Bee Creative
  • Marcom
  • EDS FZE (Social/Digital Marketing & Lead Generation Company)
  • French Vision Advertising & Marketing
  • Eventis Marketing
  • MANGO5
  • Luna Digital
  • Lead burst Digital
  • Lightspeed Digital Media
  • Watson Ferguson Marketing Agency
  • DOINGSOON

Methodology

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Table Information