Cookie and Cracker Market Report 2026

The cookie and cracker market size has grown steadily in recent years. It will grow from $103.01 billion in 2025 to $106.19 billion in 2026 at a compound annual growth rate (CAGR) of 3.1%. The growth in the historic period can be attributed to expansion of packaged snack consumption, growth of urban lifestyles, rising preference for convenience foods, increasing retail availability of baked goods, advancements in industrial baking equipment.

The cookie and cracker market size is expected to see steady growth in the next few years. It will grow to $123.03 billion in 2030 at a compound annual growth rate (CAGR) of 3.7%. The growth in the forecast period can be attributed to increasing demand for functional and low-sugar snacks, rising focus on premium and artisanal baked products, expansion of online snack retailing, growing consumer interest in healthier indulgence options, increasing investments in smart food manufacturing. Major trends in the forecast period include increasing demand for clean-label cookies and crackers, rising popularity of gluten-free and health-focused variants, expansion of automated baking and packaging lines, growing product innovation in flavors and formats, enhanced shelf-life optimization techniques.

The expanding e-commerce sector is expected to drive the growth of the cookie and cracker market in the coming years. E-commerce, short for electronic commerce, involves the buying and selling of goods and services online. In the context of cookies and crackers, e-commerce offers consumers convenience, a wider range of products, ease of comparison, time efficiency, access to specialty items, and enables businesses to manage inventory more effectively with real-time updates on product availability. For example, in August 2023, the United States Census Bureau reported that e-commerce in the second quarter of 2023 increased by 7.5% compared to the same quarter in 2022, while overall retail sales rose by 0.6%. Thus, the growth of e-commerce is fueling the cookie and cracker market.

Leading companies in the cookie and cracker market are forming partnerships to develop innovative products and strengthen their market position. Collaborations enable companies to leverage complementary expertise, accelerate product development, and enhance commercialization efforts. For instance, in May 2023, Pepperidge Farm Goldfish, a U.S.-based snack cracker brand, partnered with OLD BAY, a U.S.-based seasoning blend by McCormick & Company Inc. This collaboration introduced a limited-edition flavor that combines the popular seafood seasoning with Goldfish crackers, appealing to consumers seeking bold, unique tastes. The partnership highlights both companies’ focus on food innovation and customer-centric product offerings.

In April 2024, J&J Snack Foods Corp., a US-based manufacturer and distributor of snack foods and frozen beverages, acquired the Thinsters cookie business from Hain Celestial Group for an undisclosed sum. This acquisition aims to bolster J&J Snack Foods' snack portfolio by integrating a complementary product line, thereby expanding its distribution and reaching a broader audience with its diverse snack offerings. This move enhances the company’s market position within the cookies and baked goods sector. Hain Celestial Group is a US-based company that offers a variety of food and personal care products, including cookies.

Major companies operating in the cookie and cracker market are Mondelez International, Nestlé S.A., PepsiCo Inc., General Mills Inc., Grupo Bimbo S.A.B. de C.V., Kellanova, Pladis Global, Yamazaki Baking Co. Ltd., ITC Limited, Meiji Holdings Co. Ltd., United Biscuits Ltd., Flowers Foods Inc., Parle Products Pvt. Ltd., Britannia Industries Limited, Délifrance, Premier Foods Group Limited, Lotus Bakeries, Kambly SA, Burton's Biscuit Company, Walkers Shortbread Ltd., Munchy Food Industries Sdn. Bhd.

Europe was the largest region in the cookie and cracker market in 2025. Asia-Pacific is expected to be the fastest-growing region in the global cookies and cracker market report during the forecast period. The regions covered in the cookie and cracker market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the cookie and cracker market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The cookies and crackers market consist of sales of soda crackers, graham crackers, sprayed snack crackers, drop cookies, bar cookies, and rolled cookies. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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