The sightseeing transport and support activities for transport market size has grown strongly in recent years. It will grow from $1.41 trillion in 2025 to $1.49 trillion in 2026 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to recovery of global tourism activity, growth of destination marketing initiatives, expansion of transport-linked recreational services, increasing disposable income for leisure travel, availability of diverse sightseeing transport modes.
The sightseeing transport and support activities for transport market size is expected to see strong growth in the next few years. It will grow to $1.91 trillion in 2030 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to increasing focus on sustainable tourism practices, rising adoption of electric sightseeing vehicles, expansion of experiential travel offerings, growing integration of transport and hospitality services, increasing investment in tourism infrastructure. Major trends in the forecast period include expansion of eco-friendly sightseeing transport options, growing integration of digital booking and ticketing platforms, rising demand for customized tourist transport services, increased use of multi-modal sightseeing packages, enhanced focus on service experience and comfort.
The increasing demand for cruise travel is expected to drive the growth of the sightseeing transport and support activities for the transport market in the coming years. Cruise travel refers to leisure journeys on large ships that offer a range of amenities and entertainment, enabling passengers to visit multiple destinations within a single trip. Cruise tourism combines transportation, accommodation, and sightseeing experiences, thereby contributing significantly to the expansion, diversity, and accessibility of sightseeing transport and related support services. For example, in May 2025, according to the Cruise Lines International Association, a US-based global cruise industry trade association, the global cruise sector recorded 34.6 million cruise passengers in 2024 and is projected to reach 37.7 million passengers in 2025. Therefore, the growing popularity of cruise travel is driving the sightseeing transport and support activities for the transport market.
Companies operating in the sightseeing transport and support activities for transport market are increasingly adopting sustainable mobility solutions such as electric open-top sightseeing buses to improve environmental performance, passenger comfort, and urban air quality. Electric open-top sightseeing buses are fully battery-powered tour vehicles designed for city sightseeing operations, replacing internal combustion engines with electric drivetrains to deliver zero-emission and low-noise transportation. For instance, in March 2024, City Sightseeing Oxford, a UK-based sightseeing transport operator, introduced a new fleet of electric open-top tour buses. These buses are designed to provide zero-emission city tours while offering unobstructed panoramic views for tourists and feature quiet operation along with modern onboard amenities. The deployment of electric open-top tour buses enhances sustainability, reduces carbon emissions, and improves the overall visitor experience in urban sightseeing services.
In May 2024, Big Bus Tours, a UK-based sightseeing bus tour company, acquired Tour Dubai for an undisclosed amount. This acquisition strengthens Big Bus Tours’ presence in the Middle East and enhances its portfolio of premium sightseeing experiences in the region. Tour Dubai is a UAE-based company that specializes in sightseeing and tour services.
Major companies operating in the sightseeing transport and support activities for transport market are Gray Line Worldwide, IMPRESS Destination Services, Network Executive Limousine Ltd., NLS Transport Services Pte Ltd., Viator, Generbus Srl, KLOOK TRAVEL TECHNOLOGY INDIA PRIVATE LIMITED, Toronto Bus Company, French Riviera Sightseeing, Orlando Heli-Tours, Zohery Tours, De Palm Tours, Tourism Tiger, Anaheim Tour Company, Grand Canyon Airlines Inc, City Sightseeing Worldwide, Big Bus Tours, The Original Tour, Coach USA, Red and White Fleet, Hornblower Cruises & Events, Princess Cruises, Royal Caribbean International, Carnival Corporation & plc, Norwegian Cruise Line Holdings Ltd., MSC Cruises S.A., Viking Cruises, Seabourn Cruise Line, Crystal Cruises, Disney Cruise Line, American Cruise Lines, Rocky Mountaineer, Alaska Railroad Corporation, VIA Rail Canada, Belmond Ltd.
Asia-Pacific was the largest region in the sightseeing transport and support activities for the transport market in 2025. The regions covered in the sightseeing transport and support activities for transport market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sightseeing transport and support activities for transport market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The sightseeing transportation and support activities for transport include revenues earned by entities by providing services such as tram sightseeing rides, ropeway rides, towing, and more. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
The sightseeing transport and support activities for transport market size is expected to see strong growth in the next few years. It will grow to $1.91 trillion in 2030 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to increasing focus on sustainable tourism practices, rising adoption of electric sightseeing vehicles, expansion of experiential travel offerings, growing integration of transport and hospitality services, increasing investment in tourism infrastructure. Major trends in the forecast period include expansion of eco-friendly sightseeing transport options, growing integration of digital booking and ticketing platforms, rising demand for customized tourist transport services, increased use of multi-modal sightseeing packages, enhanced focus on service experience and comfort.
The increasing demand for cruise travel is expected to drive the growth of the sightseeing transport and support activities for the transport market in the coming years. Cruise travel refers to leisure journeys on large ships that offer a range of amenities and entertainment, enabling passengers to visit multiple destinations within a single trip. Cruise tourism combines transportation, accommodation, and sightseeing experiences, thereby contributing significantly to the expansion, diversity, and accessibility of sightseeing transport and related support services. For example, in May 2025, according to the Cruise Lines International Association, a US-based global cruise industry trade association, the global cruise sector recorded 34.6 million cruise passengers in 2024 and is projected to reach 37.7 million passengers in 2025. Therefore, the growing popularity of cruise travel is driving the sightseeing transport and support activities for the transport market.
Companies operating in the sightseeing transport and support activities for transport market are increasingly adopting sustainable mobility solutions such as electric open-top sightseeing buses to improve environmental performance, passenger comfort, and urban air quality. Electric open-top sightseeing buses are fully battery-powered tour vehicles designed for city sightseeing operations, replacing internal combustion engines with electric drivetrains to deliver zero-emission and low-noise transportation. For instance, in March 2024, City Sightseeing Oxford, a UK-based sightseeing transport operator, introduced a new fleet of electric open-top tour buses. These buses are designed to provide zero-emission city tours while offering unobstructed panoramic views for tourists and feature quiet operation along with modern onboard amenities. The deployment of electric open-top tour buses enhances sustainability, reduces carbon emissions, and improves the overall visitor experience in urban sightseeing services.
In May 2024, Big Bus Tours, a UK-based sightseeing bus tour company, acquired Tour Dubai for an undisclosed amount. This acquisition strengthens Big Bus Tours’ presence in the Middle East and enhances its portfolio of premium sightseeing experiences in the region. Tour Dubai is a UAE-based company that specializes in sightseeing and tour services.
Major companies operating in the sightseeing transport and support activities for transport market are Gray Line Worldwide, IMPRESS Destination Services, Network Executive Limousine Ltd., NLS Transport Services Pte Ltd., Viator, Generbus Srl, KLOOK TRAVEL TECHNOLOGY INDIA PRIVATE LIMITED, Toronto Bus Company, French Riviera Sightseeing, Orlando Heli-Tours, Zohery Tours, De Palm Tours, Tourism Tiger, Anaheim Tour Company, Grand Canyon Airlines Inc, City Sightseeing Worldwide, Big Bus Tours, The Original Tour, Coach USA, Red and White Fleet, Hornblower Cruises & Events, Princess Cruises, Royal Caribbean International, Carnival Corporation & plc, Norwegian Cruise Line Holdings Ltd., MSC Cruises S.A., Viking Cruises, Seabourn Cruise Line, Crystal Cruises, Disney Cruise Line, American Cruise Lines, Rocky Mountaineer, Alaska Railroad Corporation, VIA Rail Canada, Belmond Ltd.
Asia-Pacific was the largest region in the sightseeing transport and support activities for the transport market in 2025. The regions covered in the sightseeing transport and support activities for transport market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sightseeing transport and support activities for transport market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The sightseeing transportation and support activities for transport include revenues earned by entities by providing services such as tram sightseeing rides, ropeway rides, towing, and more. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
1. Executive Summary
2. Sightseeing Transport and Support Activities for Transport Market Characteristics
3. Sightseeing Transport and Support Activities for Transport Market Supply Chain Analysis
4. Global Sightseeing Transport and Support Activities for Transport Market Trends and Strategies
5. Sightseeing Transport and Support Activities for Transport Market Analysis of End Use Industries
7. Global Sightseeing Transport and Support Activities for Transport Strategic Analysis Framework, Current Market Size, Market Comparisons and Growth Rate Analysis
8. Global Sightseeing Transport and Support Activities for Transport Total Addressable Market (TAM) Analysis for the Market
9. Sightseeing Transport and Support Activities for Transport Market Segmentation
10. Sightseeing Transport and Support Activities for Transport Market Regional and Country Analysis
11. Asia-Pacific Sightseeing Transport and Support Activities for Transport Market
12. China Sightseeing Transport and Support Activities for Transport Market
13. India Sightseeing Transport and Support Activities for Transport Market
14. Japan Sightseeing Transport and Support Activities for Transport Market
15. Australia Sightseeing Transport and Support Activities for Transport Market
16. Indonesia Sightseeing Transport and Support Activities for Transport Market
17. South Korea Sightseeing Transport and Support Activities for Transport Market
18. Taiwan Sightseeing Transport and Support Activities for Transport Market
19. South East Asia Sightseeing Transport and Support Activities for Transport Market
20. Western Europe Sightseeing Transport and Support Activities for Transport Market
21. UK Sightseeing Transport and Support Activities for Transport Market
22. Germany Sightseeing Transport and Support Activities for Transport Market
23. France Sightseeing Transport and Support Activities for Transport Market
24. Italy Sightseeing Transport and Support Activities for Transport Market
25. Spain Sightseeing Transport and Support Activities for Transport Market
26. Eastern Europe Sightseeing Transport and Support Activities for Transport Market
27. Russia Sightseeing Transport and Support Activities for Transport Market
28. North America Sightseeing Transport and Support Activities for Transport Market
29. USA Sightseeing Transport and Support Activities for Transport Market
30. Canada Sightseeing Transport and Support Activities for Transport Market
31. South America Sightseeing Transport and Support Activities for Transport Market
32. Brazil Sightseeing Transport and Support Activities for Transport Market
33. Middle East Sightseeing Transport and Support Activities for Transport Market
34. Africa Sightseeing Transport and Support Activities for Transport Market
36. Sightseeing Transport and Support Activities for Transport Market Competitive Landscape and Company Profiles
37. Sightseeing Transport and Support Activities for Transport Market Other Major and Innovative Companies
40. Sightseeing Transport and Support Activities for Transport Market High Potential Countries, Segments and Strategies
41. Appendix
Executive Summary
Sightseeing Transport and Support Activities for Transport Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses sightseeing transport and support activities for transport market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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- Understand customers based on end user analysis.
- Benchmark performance against key competitors based on market share, innovation, and brand strength.
- Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
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Description
Where is the largest and fastest growing market for sightseeing transport and support activities for transport? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The sightseeing transport and support activities for transport market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Support Activities for Air Transportation; Support Activities for Rail Transportation; Support Activities for Water Transportation; Support Activities for Road Transportation; Freight Transportation Arrangement; Other Types2) By Services: Aerial Services; Nautical Services; Cruises; Ground Services; Other Services
3) By End-User: Individuals; Tour Operators; Convention and Visitor Bureaus; Hotels and Motels; Other End-Users
Subsegments:
1) By Support Activities for Air Transportation: Ground Handling Services; Air Traffic Control Services; Airport Management Services; Aircraft Maintenance and Repair Services2) By Support Activities for Rail Transportation: Rail Yard Operations; Maintenance of Way Services; Rail Logistics and Freight Forwarding; Signal and Communication System Services
3) By Support Activities for Water Transportation: Port Management and Operations; Vessel Traffic Services; Cargo Handling Services; Marine Logistics and Freight Forwarding
4) By Support Activities for Road Transportation: Trucking Dispatch Services; Freight Brokerage; Road Maintenance Services; Vehicle Leasing and Rental Services
5) By Freight Transportation Arrangement: Freight Forwarding Services; Customs Brokerage Services; Load Planning and Optimization Services; Freight Insurance Services
6) By Other Types: Travel Agency Services; Tour Operator Services; Travel Insurance Services; Transportation Consulting Services
Companies Mentioned: Gray Line Worldwide; IMPRESS Destination Services; Network Executive Limousine Ltd.; NLS Transport Services Pte Ltd.; Viator; Generbus Srl; KLOOK TRAVEL TECHNOLOGY INDIA PRIVATE LIMITED; Toronto Bus Company; French Riviera Sightseeing; Orlando Heli-Tours; Zohery Tours; De Palm Tours; Tourism Tiger; Anaheim Tour Company; Grand Canyon Airlines Inc; City Sightseeing Worldwide; Big Bus Tours; the Original Tour; Coach USA; Red and White Fleet; Hornblower Cruises & Events; Princess Cruises; Royal Caribbean International; Carnival Corporation & plc; Norwegian Cruise Line Holdings Ltd.; MSC Cruises S.a.; Viking Cruises; Seabourn Cruise Line; Crystal Cruises; Disney Cruise Line; American Cruise Lines; Rocky Mountaineer; Alaska Railroad Corporation; VIA Rail Canada; Belmond Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Sightseeing Transport and Support Activities for Transport market report include:- Gray Line Worldwide
- IMPRESS Destination Services
- Network Executive Limousine Ltd.
- NLS Transport Services Pte Ltd.
- Viator
- Generbus Srl
- KLOOK TRAVEL TECHNOLOGY INDIA PRIVATE LIMITED
- Toronto Bus Company
- French Riviera Sightseeing
- Orlando Heli-Tours
- Zohery Tours
- De Palm Tours
- Tourism Tiger
- Anaheim Tour Company
- Grand Canyon Airlines Inc
- City Sightseeing Worldwide
- Big Bus Tours
- The Original Tour
- Coach USA
- Red and White Fleet
- Hornblower Cruises & Events
- Princess Cruises
- Royal Caribbean International
- Carnival Corporation & plc
- Norwegian Cruise Line Holdings Ltd.
- MSC Cruises S.A.
- Viking Cruises
- Seabourn Cruise Line
- Crystal Cruises
- Disney Cruise Line
- American Cruise Lines
- Rocky Mountaineer
- Alaska Railroad Corporation
- VIA Rail Canada
- Belmond Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 1.49 Trillion |
| Forecasted Market Value ( USD | $ 1.91 Trillion |
| Compound Annual Growth Rate | 6.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 35 |
