Consumer Electronics and Appliances Rental Market Report 2026

The consumer electronics and appliances rental market size has grown rapidly in recent years. It will grow from $82.18 billion in 2025 to $91.28 billion in 2026 at a compound annual growth rate (CAGR) of 11.1%. The growth in the historic period can be attributed to rise in electronic product costs, increasing urban migration, early adoption of rental services, growing preference for temporary usage, expansion of online rental platforms.

The consumer electronics and appliances rental market size is expected to see rapid growth in the next few years. It will grow to $139.63 billion in 2030 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to growth in digital rental ecosystems, rising demand for premium electronics on lease, increasing preference for sustainable consumption models, expansion of tech-enabled rental management systems, higher adoption of pay-per-use appliance services. Major trends in the forecast period include expansion of subscription-based rental models, growth in short-term electronics leasing, increasing demand for flexible household appliance rentals, rising popularity of cost-efficient rental alternatives, higher adoption of premium gadget rentals.

The growing reliance on electronic products is expected to drive the expansion of the consumer electronics and appliance rental market in the future. In recent years, there has been a notable increase in the dependence on electronic devices. People are utilizing electronics more than ever, with smartphones, laptops, tablets, and other devices widely available. As various tasks - such as communication, entertainment, work, education, and even health monitoring - are performed through these electronic products, the demand for rentals has surged. For example, in February 2024, the Japan Electronics and Information Technology Industries Association, a trade organization based in Japan, reported that consumer electronic equipment production reached $201.91 million (¥31,685 million), up from $149.27 million (¥23,425 million) in January 2023. Consequently, the increasing dependence on electronic products is fueling the growth of the consumer electronics and appliance rental market.

Major companies are embracing novel technological advancements, particularly automated renting platforms, to enhance their offerings for their target clientele. These platforms are digital systems or online marketplaces utilizing automation technologies, streamlining and facilitating the rental process for goods or services. For example, in May 2023, Telerenta, a technology firm based in Romania, introduced an innovative automated renting platform named RentBox. Pioneering as the inaugural platform of its kind in Southeast Europe, RentBox specializes in renting and delivering electronic equipment directly to home users. This platform revolutionizes the rental experience by providing a fully digitized and flexible process for users to rent items such as TVs and other electronic devices seamlessly.

In October 2024, IQVentures Holdings LLC, a US-based investment firm, acquired The Aaron’s Company for an undisclosed sum. Through this acquisition, IQVentures aimed to expand its presence in the consumer electronics and appliance rental sector and strengthen its portfolio of recurring-revenue retail service models. The Aaron’s Company is a US-based provider of rent-to-own consumer electronics, home appliances, and furniture, offering flexible lease options to household consumers.

Major companies operating in the consumer electronics and appliances rental market are T and T Appliances, Reliance Retail Limited, Aaron's Inc., Buddy's Home Furnishings Inc., American Rental, FlexShopper Inc., Mr Rental NZ Pty Ltd, Cort Business Services Corporation, Rentex Corporation, Radio Rentals, Rent-A-Center Franchising International Inc., Cityfurnish Inc., Rent One Inc., Meeting Tomorrow Inc., SmartSource Inc., InnoVent Rental and Asset Management Solutions Ltd., Flex IT Rent BV, GSE Audiovisual Inc., Electro Rent Corporation, Rentacomputer.com Inc., Rentwise LLC, LeaseVille LLC, Rentickle Online Solutions Pvt Ltd, Red Cherry Computer Rentals Inc., Happy Rentz LLC, RentDelite Inc., Rent It Furnished Inc.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are influencing the consumer electronics and appliances rental market by raising the import costs of televisions, refrigerators, washing machines, and other devices, thereby increasing the procurement expense for rental providers. Regions heavily reliant on Asian manufacturing, particularly South Asia and Southeast Asia, face the strongest pricing volatility, especially across TV, refrigerator, and home appliance categories. While tariffs create cost pressures, they also promote local manufacturing, refurbishment-based supply chains, and improved component recycling, offering long-term advantages for sustainable rental operations.

The consumer electronics and appliances rental market research report is one of a series of new reports that provides consumer electronics and appliances rental market statistics, including consumer electronics and appliances rental industry global market size, regional shares, competitors with a consumer electronics and appliances rental market share, detailed consumer electronics and appliances rental market segments, market trends and opportunities, and any further data you may need to thrive in the consumer electronics and appliances rental industry. This consumer electronics and appliances rental market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Consumer electronics and appliances rental services offer devices and appliances for rent over a specified period, managed by rental companies with an inventory of items for customers.

Consumer electronics and appliances rental services encompass various types such as home appliances, refrigerators, air coolers, televisions (TVs), washing machines, and other similar items. Home appliances encompass devices facilitating household tasks such as cooking, cleaning, and food storage. These rental services are available through online and offline distribution channels, catering to both personal and business needs.Asia-Pacific was the largest region in the consumer electronics and appliances rental market in 2025. The regions covered in the consumer electronics and appliances rental market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the consumer electronics and appliances rental market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The consumer electronics and appliance rental market includes revenues earned from rental services of products such as ovens, dishwashers, cooker hoods, microwaves, smartphones, desktop computers, and monitors. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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