Automotive Display System Market Report 2026

The automotive display system market size has grown rapidly in recent years. It will grow from $27.19 billion in 2025 to $31.24 billion in 2026 at a compound annual growth rate (CAGR) of 14.9%. The growth in the historic period can be attributed to growth in early infotainment displays, adoption of basic driver information clusters, expansion in rear seat entertainment systems, rising use of lcd technology, early integration of camera display systems.

The automotive display system market size is expected to see rapid growth in the next few years. It will grow to $53.25 billion in 2030 at a compound annual growth rate (CAGR) of 14.3%. The growth in the forecast period can be attributed to increasing deployment of high-resolution oled panels, rising adoption of augmented reality huds, expansion of connected vehicle ecosystems, development of large-format automotive displays, growing integration of display-driven safety solutions. Major trends in the forecast period include adoption of AI-enhanced in-vehicle display intelligence, expansion of IoT-connected automotive display ecosystems, development of autonomous mobility display platforms, advancement of cloud-driven infotainment interfaces, integration of intelligent manufacturing in display systems.

The anticipated growth in vehicle production is set to drive the automotive display system market. Vehicle production encompasses the manufacturing process of creating large quantities of identical car models. Automotive display systems, designed to present crucial information related to the automobile, are in increasing demand for enhancing vehicle safety. In September 2023, a report by MarkLines Co. Ltd., a Japan-based advertising agency, highlighted a 12.7% surge in passenger car sales during August in the U.S., totaling 280,223 units. The robust performance translated to a market share of 20.9%, with total new car sales in the U.S. reaching 1.341.169 units in August - a 2% increase from July 2023 and a notable 16.2% rise from August 2022. The growth in vehicle production serves as a driving force behind the expansion of the automotive display system market.

Major companies in the automotive display system market are focusing on developing innovative products, including augmented reality (AR) head-up displays (HUD), to reach broader customer bases, boost sales, and increase revenue. AR HUD technology combines augmented reality elements with traditional Head-Up Displays to deliver real-time and contextually relevant information, particularly in the automotive context. For instance, in January 2023, HARMAN, a U.S.-based vehicle technology company, introduced HARMAN Ready Vision. This product comprises head-up display (HUD) hardware and AR software designed to enhance driver awareness and safety through augmented reality. The AR software in Ready Vision utilizes car sensors to provide drivers with timely, accurate, and non-intrusive immersive audio and visual alerts containing essential information. Bridging the gap between the real and virtual worlds, Ready Vision offers clear turn-by-turn directions on the windshield to improve driver cognition. It incorporates computer vision and machine learning for 3D object detection, providing drivers with highly accurate non-intrusive alerts for collision warnings, blind spots, lane departure, lane change assistance, and low-speed zone notifications.

In April 2024, AUO Corporation, a Taiwan-based display panel manufacturer, acquired Behr-Hella Thermocontrol GmbH (BHTC) for $694 million (€600 million). Through this acquisition, AUO reinforces its position in smart mobility services by integrating BHTC’s automotive human-machine interface (HMI) and climate control systems with its own advanced display and Micro LED technologies. This strategic move elevates AUO to the role of a Tier 1 automotive supplier, strengthening its product portfolio, supply chain resilience, and global operational footprint. Behr-Hella Thermocontrol GmbH (BHTC) is a Germany-based manufacturer of automotive display systems.

Major companies operating in the automotive display system market are Continental AG, Visteon Corporation, Panasonic Holdings Corporation, DENSO Corporation, Nippon Seiki Co. Ltd., Robert Bosch GmbH, Magneti Marelli S.p.A., Yazaki Corporation, Delphi Technologies, Alpine Electronics Inc., LG Display Co. Ltd., AUO Corporation, Barco NV, Pioneer Corporation, Garmin Ltd., Japan Display Inc., Elektrobit Automotive GmbH, SmartKem Ltd., 3M Company, Alps Alpine Co., Aptiv Inc., AVX Corporation, BOE Technology Group Co. Ltd., Chunghwa Picture Tubes Ltd., HannStar Display Corporation, HyundAI Mobis, Innolux Corporation, Japan Aviation Electronics Industry Ltd., KEMET Corporation, Kyocera Corporation, Magna International Inc., Murata Manufacturing Co. Ltd., NEC Corporation, Nichicon Corporation.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have impacted the automotive display system market by increasing import costs for LCD/OLED panels, semiconductor controllers, backlight units, and sensor modules used in infotainment and driver information systems. Automotive manufacturing hubs across Asia-Pacific, Europe, and North America face higher component costs and extended supply cycles due to tariff-related disruptions. Nevertheless, tariffs are encouraging regional display module assembly, local sourcing of electronic components, and innovation in cost-efficient high-resolution display platforms, strengthening long-term supply chain stability.

The automotive display system market research report is one of a series of new reports that provides automotive display system market statistics, including automotive display system industry global market size, regional shares, competitors with a automotive display system market share, detailed automotive display system market segments, market trends and opportunities, and any further data you may need to thrive in the automotive display system industry. This automotive display system market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The automotive display system encompasses digital screens integrated into vehicles, providing essential information and infotainment to drivers and passengers while minimizing potential distractions and enhancing safety.

Primary types of automotive display system products include center stack displays, camera information displays, reconfigurable instrument clusters, driver information displays, rear seat entertainment, and head-up displays. These systems predominantly utilize LCD and OLED technologies. Center stack displays are positioned at the center of the vehicle's interior control surfaces. These displays come in various screen sizes, including 5 inches, >5-10 inches, and >10 inches, catering to diverse vehicle categories such as mid-sized cars, luxury vehicles, SUVs (Sports Utility Vehicles), crossovers, light commercial vehicles, and others.North America was the largest region in the automotive market in 2025. The regions covered in the automotive display system market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the automotive display system market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The automotive display system market consists of sales of heads-up display, integrated head-unit, and operating system. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.