The FOCUS Asian Volume 1: Subscriptions 2023 study explores the challenges and opportunities of the pay and free TV environment among Asian consumers, including MVPDs, vMVPDs, SVODs, AVOD, FAST, and OTA. This study tracks the evolving market for adoption of services and technologies, examines what services Asian TV content viewing households are using and paying for, how Asian viewers are bundling traditional and new services, drivers for subscriptions and churn, satisfaction with video services, and more. It looks at Asian-language and English viewing behaviors and the demand for Asian-language, international content, and content targeted to U.S. Asian viewers. The survey was conducted in January-February 2023 among 500 Asian TV content viewers 18+ (watch 1+ hours of TV/day). Data have been weighted to ensure results are representative of the overall TV universe. The report is available in total market, FOCUS Latinx, FOCUS Black, and FOCUS Asian editions.
Table of Contents
1. THE TV SERVICE LANDSCAPE
2. TV SET FEATURES
3. THE COMPETITIVE TV ECOSYSTEM
4. CONTENT
5. BUNDLING VIDEO, DATA AND VOICE SERVICES